How to set up a bidding promotion landing page? How to formulate a bidding promotion landing page?

How to create an effective landing page Ask someone a question. If you compare bidding promotion to flirting with girls, the initial efforts are to confirm the target, attract attention, and establish connections. The landing page is like your first face-to-face meeting, which determines whether there is a possibility of subsequent development.

How to set up a bidding promotion landing page? How to formulate a bidding promotion landing page?

No matter how well you prepare for the meeting and how well you brag, when you first meet the other person, she may find that you are neither attractive nor interesting, and certainly not the type of guy she wants, which will make her lose the desire to get to know you after the first glance. Then forget about being her girlfriend or leaving contact information, you might be put on the blacklist directly.

When facing a girl you want to flirt with, no matter how anxious you are, you must stay calm and first figure out how you should package yourself in order to win her heart. If the other person only likes to be funny, but you are serious; if the other person has big breasts, is brainless and worships money, but you talk to her about life, it would be like playing the lute to a cow, wasting both parties' time and emotional costs.

The same goes for designing an effective landing page. What tone do your visitors like and what content do they want to see? I spent a lot of money to hire a professional team to design a page, but the conversion rate is so poor. However, it is just beautiful and does not have strong marketing value.

Today, let’s use a landing page that may seem low-key in our eyes but has a high conversion rate to tell us: an effective marketing page should be universal and make visitors believe what they are willing to believe.

Landing Page Strategy 1: Brand Image

Many people would think that any information without credibility is a rumor. National institutions, government departments, and authoritative media, this is the powerful endorsement of the brand image.

Some people say: My products can’t keep up with those big guys. If you can't get the favor of a royal relative, then you have to settle for the next best thing. If you can't get on CCTV, then go to local media. If TV doesn't work, then use radio and newspapers. You can get close to well-known institutions and media, and the leaders in the vertical field. If all else fails, find a famous person or create one yourself. In short, as long as the word "authority" is mentioned, people will be willing to believe it.

Landing Page Strategy 2: Data

When we eat, we will first see which restaurant is full, and we will rush to buy it even if there is a queue; when shopping online, we will first sort by sales volume, and then buy the one with the highest sales volume and the most positive reviews. Even though we know that these are all used to inflate orders and volume, when true and false are mixed, we don’t care what’s true or false. Baidu's drop-down box can drive real search volume, and fake orders can also drive real order volume. The data speaks for itself, my good sales are the key!
Have you ever heard this saying: Why do people always say that they die young? The reason is: in addition to credible data, it is best to claim that you are the first in history, the first in the industry, the first in the year, and the first in sales. Even if you can't find the first, you have to create a first.

Landing Page Strategy 3: Word of Mouth

If everyone says something is good, then it is really good. This is the herd mentality in human nature. It seems that people believe the efficacy more than the advertisements. Therefore, whether it is question-and-answer marketing, self-questioning and self-answering, or the singing of the same tune by the water army, it is very important to build word of mouth, and it is best to describe it vividly, with sincere emotions and pictures and texts.

Landing Page Strategy #4: Be Authentic

The more real something is, the more people believe in it, such as cash on delivery for high-profit products, or shell companies taking you to visit factories and giving you cars to travel around the world. We have gone to great lengths to make users believe how powerful we are.
The authentic local specialties usually feature real people, real scenes, real objects and real events, as if they are about to get back into the local original ecology.

Landing Page Strategy 5: Urge

People's mentality of worrying about gains and losses has never changed. Human nature is always greedy, wanting to gain but afraid of losing. Therefore, there are always waves of promotional activities, with endless variety. For example, the long-lasting clearance sale in the last three days; for example, the stepped price increase without waiting for crowds; for example, the countdown group purchase; for example, the real-time display of rolling orders.

Landing Page Strategy #6: Contrast

Without black, where would white come from? How can we distinguish between good and bad and jealousy? Everything has two sides, and there are many ways to compare. There are comparisons between ancient and modern times, comparisons between size, and comparisons before and after use.

Landing Page Strategy #7: Categorization

Since people can be tall or short, fat or thin, rich or poor, beautiful or ugly, there must be things as well. Otherwise, how can we match them and arrange them into N types? Because the needs of visitors are diverse, and what he wants may be just one of them.

Remember not to infer what customers need based on your own psychology, because you can only represent one type of people, but not a group of people. What you think is low-brow may be fun in the eyes of others; what you think is high-end may be just a mirage that others think is good-looking but never want to have.

Due to limited space, I can only talk about the seven packaging points of this product. Marketing is nothing more than studying human nature. As long as it caters to the needs and pleases human nature, who would care about the tonality or not? If the effect of Baidu's bidding promotion becomes worse, it would be strange if you would still use it! Are you included in those things where pop-ups are banned?