5 ways to increase the weight of Tik Tok!

So the question is, how to improve the weight of Douyin? What specific operations can improve the weight of Douyin at once?

In fact, the last article I posted introduced what Douyin’s weight is. The weight value can be understood as the total score of the college entrance examination, which is the sum of the scores of multiple subjects. Therefore, the weight of Douyin is actually a consideration of multiple aspects. We try our best to be excellent, so that the total score of the account will naturally be high.

Here are 5 ways to increase the weight of Douyin

01. Release time

When do you usually watch short videos?

Statistics of everyone watching short videos↑

According to company statistics, it is more appropriate to release the news at noon or near the end of the get off work day.

(For reference only) Especially at noon, there is a wave of traffic pool recommendations during lunch, and there is also a wave of traffic pool recommendations after lunch. There will also be a wave of traffic pool recommendations before going to bed at night. So it would be better if you can do it at noon or after lunch. However, some accounts that promote good night messages and late night reading are suitable for posting at night.

Q: Then the question is, some people ask, should we update daily? Should we post every day?

A: My suggestion is to post at least 3 times a week.

5 times is best. This proves that the account is active enough. Can continue to attract everyone's attention to you. Suitable for daily content

Content that is not convenient to update daily

# For example, for anime and animation, the production requires a certain period of time, so you don’t need to chase hot topics, you can control the frequency. #If you reduce the frequency of updates, the chances of producing a hit product will be higher. Because you focus all your energy on producing good content.

02. Completion rate

Currently there is no tool that can measure your completion rate.

We can only control it in other aspects. Therefore, it is recommended to keep the video length within 30 seconds. Because the content logic of Tik Tok is different, it requires you to put a lot of climax content in the front.

It requires you to put the #highlights# the most attractive points# the most lively rhythm# the most attractive BGM of the video in the front! This is one of the actions of "Pre-climax".

#If your video is too long and not attractive at the beginning, and you make it one minute long, it will be easy for others to jump out. (A high bounce rate will be considered as an unattractive work)

STEP 1: How do you catch everyone's attention in the first 5 seconds?

Point 1: The visuals are powerful (good-looking, good-sounding, and popular)

Point 2: Satisfy fans’ curiosity (set up suspense and keep waiting until the end for a surprise)

Point 3: Real people appearing on camera (creating a personalized account and increasing fan stickiness)

Point 4: Tips (looping)

03. Shooting and editing

To achieve 1. Clear and smooth picture 2. Matching subtitles 3. Color matching content: such as food, warm colors 4. Clean and beautiful background 5. Clear and pleasant sound Avoid

1. Blurry images and low resolution 2. Unclear sound 3. Uncomfortable tones 4. Cluttered background that distracts attention

04. Interaction rate (key point)

Effective interaction rate = UV with interactive behavior / display volume Behaviors include: (click, finish, like, comment, forward, follow, enter the homepage, view related music, etc. [The interaction rate accounts for about 80% of the entire account core to determine whether your account can enter the next traffic pool.]

So, all our goals are to increase your interaction rate. This is more important, so I will briefly talk about other attributes.

(1) Like rate

Like rate = number of likes/number of views

If the like rate reaches 3%-5%, it is easy to explode. If it is very low, it may not be recommended again.

(2) Comment rate Number of people leaving messages/number of views = comment rate Posting lines to stimulate comments (3) Retweet rate Number of reposts/number of views = retweet rate The number of reposts has a higher weight (4) Like and follower rate Number of new followers/number of likes = like and follower rate The more vertical the account, the easier it is to gain followers. Entertainment accounts are easy to explode, but the increase in followers ratio is not high. "Then here comes the question! How to add comments? How to increase the number of likes? 》

05. Download rate

Blessing type, yearning type, resonance type, tourist attraction type, these types of videos will increase the download rate. If it is a good and valuable video, people will naturally download and spread it.

STEP 1: In addition to the above 5 points, for newer accounts. The following points can increase the basic weight.

1. Maintaining an account is the key to increasing weight. (Activity)

2. Authentication, binding (Xigua Video, Huoshan Video, Toutiao)

3. Increase fans through live streaming - The growth of fans can quickly improve the weight.

The final process of publishing content

1. Confirm the popularity of the topic (close to life/topical/refreshing cognition/resonance)

2. Optimize content and scenes (original first release, ratio 9:16)

3. Choose the right background music and challenge (popular)

4. Copywriting empowerment (triggers comments)

5. Interaction drives exposure (@TikTok Assistant or TikTok xx field + POI location information)