Three types of invalid clicks that you must correctly understand in Baidu bidding!

Invalid clicks are the most data-interfering factor in SEM bidding promotion. In particular, these are mainly performance-based promotion accounts, and advertisers will spend every penny on the most valuable promotional ads. If invalid clicks are caused by human factors, it can easily affect our judgment. Therefore, in daily account management, it is necessary to regularly analyze invalid advertising click data and set up an IP exclusion mechanism.

Invalid clicks are different from normal clicks. Invalid clicks refer to clicks that have been confirmed by the system and will not bring valid clicks to advertisers. Advertisers do not need to pay any fees for these clicks. Invalid clicks on ads may be caused by repeated manual clicks or the use of computer technology to perform self-clicks.

In order to protect the interests of advertisers, Baidu Promotion has established a complete invalid click filtering mechanism. The system will analyze clicks through several parameters, identify invalid clicks and block them. Invalid clicks mainly include the following types:

1. Clicks generated by artificial or machine cheating software for the purpose of consuming the promotion expenses of peers;

2. Other users analyze the machine clicks generated by Baidu's promotional web pages. Even though the machine clicks have no intention and are unintentional, the Baidu system will filter the clicks;

3. Manual clicks: Users click multiple times in succession due to human factors or browser issues. For example, double-clicking the promotion result or constantly refreshing the browser results in multiple clicks on the promotion page. The system will filter clicks after the first click.

The above three types of invalid clicks are relatively common. Therefore, in the process of SEM bidding promotion, it is necessary to analyze the real-time IP access records of Baidu Statistics based on the Baidu Promotion Backend Shangdun tool, reasonably set up IP exclusion, and minimize promotion waste.