How does bidding SEM analyze competitors’ promotion data?

1. Analyze your competitors’ SEM advertising in the early stage

2. Whether the company's products can meet the needs of market users. Which part of the company's products is good is the basis for successful bidding promotion. If the foundation is not solid, the subsequent optimization effect will easily reach a bottleneck.

For example, when the conversion cost is optimized to 50 yuan, it will never go down again. But your peer promotion cost is 40 yuan. This is why the foundation of competitor analysis was not laid well in the early stage.

To lay a solid foundation, you need to do a good market analysis. Analyzing competitors is the most helpful thing for us. This determines how we build our account structure, creative choices, landing page design, what features are needed, etc.

So how do you analyze competitor data? Search for Baidu bidding ads, and you will see your competitor’s creativity + keywords + landing pages.

Creativity

To analyze creativity, you need to see how your peers are writing. Are they mostly conventional ideas or flash ideas? By understanding these, we will know how to write creative ideas and what content to focus on, so that we will not suffer losses in advertising.

Keywords

Keywords should be consciously judged based on the industry. Get a general understanding of who your direct competitors are, which words have fierce competition, which words have less competition, and which words have high accuracy.

Landing Page

Looking at the landing page is to understand how peer companies achieve conversions. What needs to be analyzed is information such as web page design, product features, and competitor conversion entrances.