Breaking down the rules for taking notes on popular articles on Xiaohongshu!

This article analyzes the hottest articles on Xiaohongshu in October from five categories: clothing, cosmetics, food, home, and beauty and personal care. In the future, we will break down the more representative popular article notes every month for reference by those who are engaged in content marketing.

By analyzing other people's excellent popular article notes, you can form your own popular article library. The popular article library includes title decomposition, cover image decomposition and content analysis. Behind it are the reasons why analyzing notes produces good data.

The analysis of October's notes can serve as the basis for the Double Eleven note marketing. After reading this, friends can add more relevant words such as "Double Eleven stockpiling" to the Double Eleven stockpiling list when planning for Double Eleven. Next, let’s take a look at the factors that will make articles popular in October.

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01 / Dressing

The title of Xiaohongshu's popular article: The title is clear and direct. "ootd" uses the Internet buzzword, which means "today's outfit", which increases the click rate and attracts more attention.

The cover of Xiaohongshu's popular article: The cover uses a collection of pictures, and the name of the store is directly written on each set of clothes. The combination of pictures and text is direct and convenient.

Hot content on Xiaohongshu: It showcases different styles of clothing, provides a variety of choices, and directly marks the store name on the picture, allowing users to search for related stores more quickly, which can increase users' collection rate and likes.

│Copy homework : From the notes, we intuitively feel that it is a dressing guide, but when doing product placement, in addition to the clothing itself, you can also place bags, shoes, hats and other diversified products. At the same time, this note is more detailed than the general dressing guide because it comes from the detailed introduction of the text on the picture.

Case 3: PDD shopping sharing | Affordable cardigan bags ✨ Average price less than 30

The hot article title on Xiaohongshu is: "PDD Shopping Sharing". I believe everyone is familiar with Pinduoduo's shopping platform. Adding the platform name to the title can accurately target key search terms and users. Shopping sharing is now a hot word. Many people are willing to read shopping sharing. Who doesn't love "affordable" things, especially when the "average price is less than 30", it will attract more attention and curiosity from users.

The cover of Xiaohongshu’s popular article: The cover uses spliced ​​pictures, the upper body effect picture plus the store and price, which undoubtedly attracts users.

Hot articles on Xiaohongshu: The richness of the pictures and the clear combination of pictures and texts; the diversity of the clothes is overwhelming; the convenience of indicating the store and price display encourages users to collect and like the articles.

│Copy homework : The title is already very attractive, and the saturation of the picture will increase the user's perception, and a dressing guide is also made by the way. The word is called unspecified population, which improves the lazy version of the problem solution.

02 / Makeup

The title of the popular article on Xiaohongshu: Using the celebrity "Ouyang Nana" can attract users and increase the click-through rate. In addition, celebrity "imitation makeup" is also a popular search term at the moment. I believe most girls will go to see and learn from the exquisite makeup of celebrities.

The cover of the popular article on Xiaohongshu: directly showing the final effect picture, beautiful makeup, and imitation makeup of celebrities. I believe that those who are interested will definitely click in to take a look.

Hot content on Xiaohongshu: The video content intuitively demonstrates the makeup process and methods. It is simple and easy to use, and a comparison picture is added at the end to highlight the characteristics of the makeup, attracting users to learn and like and collect it.

│Copy homework : Using the celebrity effect, celebrities generally have lasting popularity. Last year, Ouyang Nana’s imitation makeup was used, and this year, it is also Ouyang Nana’s imitation makeup. No matter which celebrity is popular, as long as there is a title, it is still very okay for bloggers to imitate the makeup. It does not necessarily mean that they have to look very similar. As long as they have a label, everyone will pay attention.

Case 2: Personally tested... this magical eyebag pen is really thin and easy to use!

The popular title of Xiaohongshu: "Personally tested" increases authenticity, and "What kind of magical eye bags pen is this" leaves suspense, attracting users to click and browse.

The cover of the popular article on Xiaohongshu: It contains a picture of an eye-bag pen, which is simple, intuitive and clear, allowing users to understand it at a glance.

Hot content on Xiaohongshu: The pictures not only show color swatches, but also the effects on the face, which increases users' product searches and increases their desire to buy, while the copy "The same long and thin eyeliner as Sister Ju" also increases the attractiveness of the product.

Case 3: A refreshing and light makeup that can get you out of the house in 10 minutes! Perfect for beginners!

The popular title of Xiaohongshu: Using "Ten minutes of light makeup to rejuvenate" to attract users, highlighting that this makeup takes only a short time and increasing users' curiosity. This kind of light makeup can attract many office workers and college students. "Suitable for beginners" can attract more users and expand the range of the population.

The cover of the popular article on Xiaohongshu: using contrast techniques to intuitively show the effects before and after makeup, bringing out the characteristics of the makeup and attracting people to click and watch.

Hot content on Xiaohongshu: The video is neat and tidy. The blogger introduces the products while putting on makeup, which does not appear abrupt. The makeup process is detailed and related makeup products are also tried out. It is indeed suitable for beginners, sticks to the theme, and increases users' collections.

│Copy homework : The comparison picture is clear at a glance and you can see the effect. In addition, the title is also good, such as a refreshing light makeup that can be done before going out in ten minutes. It is suitable for novices as well as office workers. The time limit of ten minutes is also in line with the fast-paced life of today.

03/Food

Case 1: It’s amazing with just one cut! Super beautiful rose window slice cookies!

Hot article title on Xiaohongshu: The adjective "stunning" can directly point out the content, and the "rose window" sliced ​​biscuits make people feel attracted just by reading the text. After all, special things can always attract attention and attract users' clicks and likes.

The cover of the popular article on Xiaohongshu: The content of the picture highlights the amazingness of the title, and the super beautiful cookie results are eye-catching and attract users to click on the video to watch.

Hot content on Xiaohongshu: The video content is exquisite and comfortable, the shooting technique is appropriate, the colors are rich, the method of making cookies is also detailed, and with appropriate music, people will watch it unconsciously and want to make it by themselves.

Case 2: Eating crabs this way can make your crab life complete.

The titles of popular articles on Xiaohongshu: "Buy a bunch for dozens" and "Same style" are very attractive. And everyone knows that the prices in high-end restaurants are very expensive. Who doesn't want to get the same style at a cheap price? It will make people want to find out.

The cover of a popular article on Xiaohongshu: The title clearly states the words "buy dozens", and seeing the quantifier "a lot" will attract users to click. After all, most users like bloggers to share "a lot".

Hot content on Xiaohongshu: In the video, the blogger recommended many kinds of dessert suppliers, and the prices were really affordable. The blogger also tried the cakes himself, highlighting the deliciousness of the cakes, which made people want to buy and try them.

04/Home Furnishings

Case 1: Double the storage space of your wardrobe! ️Wardrobe transformation full record

The title of a popular article on Xiaohongshu: "Storage" is a problem that troubles many people, and "double" directly points out the result, and the full record improves the user's viewing experience.

Xiaohongshu popular article cover : The video cover directly shows the result after storage, and lists the content of the video, the comparison before and after the transformation and precautions, to increase the user viewing rate.

Xiaohongshu's popular content : It uses a full record method to record content in a more detailed and intuitive way. It also considerately marks the time periods of different content to enhance the user's viewing experience. It also uses contrast techniques to emphasize the importance of "storage", allowing users to empathize and increase collection rates and likes.

Case 2: The Garfield coffee table has finally arrived! Original picture straight out! So much love

The title of the popular article on Xiaohongshu: The use of the cartoon image of "Garfield" has increased the user group. The original image directly reflects the authenticity of the image. The three interjections also reflect the blogger's excitement, making people want to click in to watch.

The cover of the popular article on Xiaohongshu: closely following the title, it directly shows what Garfield’s coffee table looks like.

Hot article on Xiaohongshu: The Garfield coffee table is shown from different angles, which is comprehensive and allows users to see it from many aspects.

│Copy homework : This article can be discussed from the product perspective. A standard product can have a co-branded product or a relatively special and novel product. Of course, for many brands, it may cost a lot to collaborate, and they may think that the cost is too high, but if you think about it, if you launch some uncommon and special novel products, such as coffee tables, the effect will be doubled. Therefore, sometimes a good product can save energy in market promotion, but it does not necessarily mean that the functionality is particularly good.

05/Beauty and Personal Care

Case 1: No more oily hair and no more hair loss! I didn't wash my hair for 4 days and it still looked fluffy

The title of the popular article on Xiaohongshu: Using the word "whitening", as the saying goes, "whiteness can cover up three uglinesses", it is a precise target group. Most girls want to make their skin whiter. This way, the accuracy of the search can be increased and the click-through rate can be improved. Pumpkin color is a popular color in autumn and winter, which can increase the number of clicks. The smudged nail art is specific to the type of nail art.

Xiaohongshu's popular article cover/content : The picture is colorful, highlighting the manicure, increasing the user's viewing experience, and also uses small objects to set off the manicure, making the manicure more colorful and brighter, increasing customers' likes and collections.

│Copy homework : The cover of nail art-related content can focus everyone's attention on the fingers, so sometimes content that is not very relevant may also be used as a reference.

Therefore, when creating content, you should think about finding some things that can be borrowed from the templates of popular content. Don’t stand from a narrow perspective and simply try to understand your peers. You will always lag behind your peers. You can only cross other categories to look at other things.

│Final Summary│

The first is to understand the role of single product recommendations and strategy collections. Strategy collections are more likely to produce popular articles, but they require good interactive guidance in the comment area. The natural traffic of single product notes is not as good as that of single product recommendations, but it is an intuitive promotion of the product.

Secondly, stop blindly imitating other people’s notes . Notes with serious homogeneity are unlikely to become popular. Observe the life troubles of the target group and how many problems they still have to solve. Imitating others is only the first stage, observing people more is the second stage, and we will talk about the third stage later.

The third is to read more popular articles on similar products or related categories every day, aiming to read 20-30 articles a day, and then analyze the core reasons behind the popular articles . By continuously collecting and thinking, you will become more and more confident about the content and user preferences.

Today's article shares the analysis of 5 common categories of content. Behind each type is "practical value" and "emotional resonance". For the specific form of development, please refer to the above note case. I hope it can help friends who are operating Xiaohongshu.

Author: Zhuang Jun

Source: Zhuang Jun (zhuangjunweixin)