Is there any software that is fun, can be used for learning, and can also make money?

Two years ago, I was still in college and wanted to start a business to get rich, but there was only one way at the time, which was to search for topics related to "making money" on the Internet every day. For this purpose, I even joined some money-making communities and paid thousands or hundreds of dollars in IQ taxes. I have always been passive, inputting, or even being input with "wrong ideas" without realizing it. I have been at the mercy of others. This experience of being cut off, apart from the ideas and the money I have earned through hard work, has made me realize that if I want to start a business and get rich, I can only learn to analyze the market and find business opportunities with my own judgment. This is the first step.

Is there any software that is fun, can be used for learning, and can also make money?

Why do you need to read industry reports? Because if you want to make money from a group, not only must your mentality be higher than that of this group, you must also have gone through their stages. Only by understanding their needs can we know how to convince them. Industry reports can well collect user needs and behavioral characteristics, which is helpful for us to understand the entire industry trend and user preferences. So remember to collect the following channels for obtaining industry reports: a. Penguin Think Tank b. CBNDATE c. Mobile Observatory - Data Report

However, many people fail to see the point of industry reports because they do not put themselves in the shoes of the people involved.

Let’s take a simple example: I want to create an automotive self-media, which platform is the best to choose? The answer can be found from advertisers’ social marketing intentions in 2018, and combined with the field of automotive self-media, the main profit model is commercial advertising. Second, even these people who are paying money choose short videos, so why should we force ourselves to make things more difficult? Therefore, it is most appropriate to choose short videos as the first platform.

With Baidu Keyword Planner:

Netizens will mostly search online for what they like. Therefore, we use Baidu Keyword Planner to analyze the association gaps and analyze the average weekly search volume and competitiveness of category-related keywords. The higher the average weekly search volume, the greater the demand, and the lower the competition, the fewer competitors. The purpose of doing this is to find a point of entry into the market. If there is unmet demand and there are few competitors, it is a good entry opportunity.

After having a preliminary understanding of the industry, you have already made a general judgment about this industry, and you can talk about it eloquently when you go out and show off. But if you are determined to enter this market, what should you do next? Do you remember what was said in high school philosophy: The principal contradiction plays a leading role in the development of things and determines the development process of things. Therefore, we must grasp the principal contradiction and focus on resolving it.

The same is true for the market. The overall development of an industry is not determined by the joint efforts of all players in the industry. The driving role played by small players is almost negligible. The truly influential ones are the top players in the industry. So we need to break down the top competitors in the industry, usually the TOP 10.

When disassembling, pay attention to the two central axes to understand how they started from 0-1; what they did in each stage.

Efficiency analysis tools: Baidu Index/WeChat Index/WeChat Index

First, use three major indexes to analyze the dynamics and trajectory of competitors. Analyze the reasons for the fluctuations and find the reasons from the other party’s Baidu News, official Weibo, official WeChat, and related Weibo. Take Daily Taobao as an example: the highest peak occurred on November 29, 2018. What happened on this day?

(1) Baidu - News - View by Date

(2) Weibo - Search - Advanced Search (Filter Time)

(3) Sogou WeChat - Advanced Filter - The red boxes are the media. See which channels are promoting and whether you can use them.

By checking in this way, you will know the reasons for the peaks. By studying each peak clearly, you will know the development dynamics of the opponent. As for the effects of the changes, you can also draw reliable conclusions from the opponent's future development.

If the other party has a public account

You can use "New List" to enter the official account to analyze the articles with the highest number of recent readers and summarize the preferences of readers of the same type.

If the other party has an APP

You can use "APP Annie" to see which words the other party can get front-row display from the app store. Then use the AARRR model to analyze the entire closed loop. It would be best if you could get into the details like the position of the banner, the choice of color, etc., and then string them all together to see if you can make sense of the logic.

After completing these steps, the market outline in my mind is almost formed. I think it is more than 100 times better than those marketing experts who only use templates!

The "slowness" of the early preparation is to accumulate energy for the "fast, accurate and ruthless" in the later stage. The more sufficient the preparation is, the greater the success rate of the operation. Then, how to improve your efficiency in the "fast, accurate and ruthless" execution, so that your one day is equivalent to three days of others? Here you have to use the following efficiency tools.

1. Baidu Mind Map

Baidu Mind Map is an online mind mapping tool. Compared with Xmind, MindManager and other software, Baidu Mind Map is very easy to operate and can be saved in the cloud in real time.

2. Forage QR code

Grass QR code is a QR code online service website. You can use it to create QR codes for text, URLs, images, WeChat, etc. You can also customize them with logos, colors and various styles.

3. SmartPDF

It is a powerful PDF online tool. It can not only compress, merge, rotate, split PDF, but also decrypt encrypted PDF. You can also convert Word, Excel, pictures and PDF to each other. Basically, all your needs regarding PDF can be met.

4. Curtain

Mubu is a mind mapping tool. It is different from traditional mind maps. It uses the note-taking method to make mind maps. The content you write is displayed in a folder. You can fold the content you don’t want to pay attention to at will, or you can open the detailed content and view it on a new page.

Others include: Jianmedia, Yizhuan, Short URL, Editor

By binding the official account, you can synchronize to more than a dozen other self-media platforms with one click. A very convenient tool application, a must-have for self-media people. It monitors content on multiple self-media platforms, provides inspiration for popular self-media articles, and can automatically generate popular headlines. It also has originality detection, data analysis and other complete functions. The only drawback is that it costs money.

As the name suggests, it means to support oneself by relying on skills. Here are three common skill examples. If you are good at PPT, you can sell it on PPTSTORE and PPTcat platforms. A set of templates is priced at 30 yuan. If it sells well, selling 200 sets is already quite good.

I am good at writing and can take orders from Douban's writing group, Baidu's copywriting bar, and other platforms. Of course, you can also find a large number of channels by typing in "submission" into WeChat's "Search". He is good at beautiful picture design and can earn fees by becoming a contracted designer through the docking platform.

In theory, all skills can be monetized. If you want to master a certain skill, where is the best place to learn it now?

I would also like to recommend a few learning platforms that I often visit: 1. NetEase Cloud Classroom 2. Tencent Classroom 3. Lizhi Micro Classroom.

Here I would like to share a reliable and rapid learning method - deliberate practice.

Find an authoritative teacher, precise goals (set small goals that can be achieved in the near term before the ultimate goal), and effective feedback (it is best to use some monetization platforms to practice). Such constant and repeated practice is only one step away from "rapid progress", which is self-reflection, so you have to use the "Daily Tasks and Daily Improvement Table" to do a daily review and summary.

The secret that is not a secret: plan your daily tasks and finish the day’s tasks on the same day. The four-quadrant time management method divides each task by time and importance; a small daily summary is made to determine which steps need to be optimized and improved today. Using this method is the fastest way to make progress (many people ask me how I made progress, and this is the trick)!

If you already have a skill, monetizing your knowledge is a perfect opportunity. It should be noted that skill selling emphasizes the professionalism of skills, while knowledge monetization focuses more on the degree of dissemination. These are two different abilities. During this stage, one can acquire considerable wealth, and the best ones can become big Vs in various fields.

In summary, there are six ways to make money from knowledge monetization:

1. Selling skills: The difference from the skill selling stage is that now it’s others looking for you instead of you asking others for help, and the initiative is completely in your hands. For example, helping people customize PPT. For those who are just starting out, it usually costs 10 yuan per page, and for the top players, it costs 1,000 yuan per page. A set of PPT is priced at 30 yuan per page, which is already a good income.

2. Platform traffic advertising: the main traffic revenue of WeChat public accounts and the reading revenue of self-media open platforms such as Toutiao. For example, the price of original reading on Toutiao has increased by 3-6 times, and the price of contracted authors has increased by 16-20 times. This is also the income that most self-media people want.

3. Commercial advertising cooperation: usually connecting the upstream and downstream of vertical industries. For example, the main source of income for self-media authors in the automotive field is cooperation with automobile manufacturers.

4. Payment for knowledge: The key to teaching writing skills is Ming, who teaches you how to write copywriting for your circle of friends. Share your expertise and get users paid for it. The reason why users come is likely the reason why they pay.

5. Sell related products: Food writer Wang Gang sells his own hot pot base, which is a physical product; a workplace public account distributes a knowledge course, which is a virtual product.

6. Selling accounts: Although it is a scam, it is also a source of profit for quite a number of people. Even a relatively less valuable Douyin account, a travel account with 30,000 followers, is sold for 500 yuan. The A5 platform for selling accounts is more reliable.

What platforms are suitable for knowledge monetization?

2. Short video platforms: Douyin, Kuaishou, Weishi, Huoshan Short Video, etc.

3. WeChat public platform

4. Knowledge payment platform

After knowing how and where to monetize, we still need the execution process in the middle to connect the two. The most effective method during execution is to benchmark against competitors. Instead of asking various people for methods (not knowing whether they are true or not), it is better to first observe how your competitors do it. This is not actually a method, but a general methodology.

1. Keep an eye on your opponent's head movements. Observe your competitors’ publishing frequency, title writing, and content structure, and think about what they do well and why.

2. Observe what the big Vs in other fields do. See what aspects of theirs are worth integrating and learning from, so as to better distance yourself from your opponents.

Then what is the most convenient way to find opponents? One method is to use the built-in search function of each platform, or new lists or new media tools.

The monetization of knowledge is understandable because people have a desire to become better. So can interests make money for us? Hehe, I'll leave a hole here for now, and when I perfect the methodology of monetizing interests, I'll share it with you. Having written so much, I am actually just earning hard-earned money. It is essentially a physical job, but I can learn and earn money at the same time, so it is an experience worth trying.

Now that I have grown up, no matter how sharp the knife is, it will not cut me. The way I look at the market is completely different from what it was two years ago. I am also surprised at the process of this psychological change, because two years ago, I never thought that I would have such a perspective. The starting point of all this lies in whether I want to see through it.