up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in April 2020.

The list is divided into three parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings. The overall data can be used to infer the traffic trends in May and June, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in April, among the 60 mainstream information streaming platforms counted, the monthly active users of 43 platforms decreased year-on-year, and only 17 platforms saw a small increase .

Let’s take a detailed look at the data performance of each dimension of each major platform in April.

Monthly active ranking

▶ Overall distribution trend chart (click to view larger image)

Interpretation of the overall data in April

▶ Top 3 monthly active users

The top three apps with the highest growth rates were Driving Test Guide, Qingting FM, and Dongchedi, with growth rates of 16.1%, 7.2%, and 4.9%, respectively.

▶ Top 3 monthly active users with the largest decline

The top three apps with the largest drop were led by Dongqiudi, with a drop of 20.2%, followed by Sina Sports and iQiyi, with drops of 16.8% and 8.2% respectively. Dongqiudi has been ranked first in the list for two consecutive months.

Social platforms - Among the 7 social platforms counted, except for WeChat which maintained a small growth of 0.6%, the monthly active users of other major platforms all declined slightly.

Information platforms : Among the 15 information platforms counted, ZAKER News, Yidian News, UC Headlines, and Sina News maintained a small range of growth; the monthly active users of other platforms all declined, with the largest decline being 20.2% for Dongqiudi, followed by 16.8% for Sina Sports

Browser platforms - Among the eight browser platforms counted, except for QQ Browser, which increased by 0.1%, the monthly active users of the other platforms all showed a downward trend, with Cheetah Browser having the largest decline of 6.1%.

Video platforms - Among the six video platforms counted, except for Xiaomi Video, which had a 0.1% increase, the monthly active users of the other platforms showed a downward trend, with iQiyi and Youku having the largest declines of 8.2% each.

Short video live streaming : Among the 7 platforms counted, Bilibili and Baidu Haokan Video maintained growth, while the monthly active users of several other platforms declined year-on-year, with Xigua Video experiencing the largest decline of 4.3%.

Audio platforms : Among the five platforms surveyed, Qingting FM, Lanrentingshu, and Ximalaya all saw growth, with Qingting FM seeing the largest increase of 7.2%; Lizhi saw the largest decrease of 7.2%.

Other platforms: The car platform Driving Test Guide had the largest increase of 16.1%, while the fluctuations of other platforms were not very obvious.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the latest data statistics (May 4th – May 10th) is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in April compiled and presented to you by the editor. I hope it can help you to make channel selection and optimization reference.

Author: Ai Qi bacteria

Source: Aichisem