Why is there no traffic for live streaming sales on Douyin? How to increase traffic with Douyin live streaming

For those who are currently doing live streaming on Douyin to sell goods , the low traffic in the live broadcast room and the poor preheating effect have become a big problem before the broadcast. In fact, for live streaming, our traffic, especially organic traffic, comes more from exposure.

For live broadcast rooms that are still in the growth stage, it is difficult to get traffic directly from the platform. No one watches the live broadcast room, which has become the primary dilemma faced by many people who sell goods through live broadcasts on Douyin.

Well, today we will help you solve the problem of no traffic and no visitors in your Douyin live broadcast room from two aspects: traffic distribution mechanism and obtaining recommended traffic suggestions.

1. Traffic distribution mechanism of platform live broadcast room

For the TikTok platform, smart distribution, traffic pool, and decentralization are its obvious features.

1. Intelligent distribution

The Douyin system usually gives four types of traffic recommendations for newly released videos or live broadcast rooms:

First, it is distributed to the followers of the account, because the followers have the strongest relationship link with the account;

The second is the address book friends or people you may know. The prerequisite here is that you need to grant the APP permission to call the mobile phone address book and turn on the address book friends to be visible in the APP;

Then there are local recommendations. For accounts in the early stages of growth, local recommendations are the first wave of push notifications.

Finally, there are users with relevant tags. The system will first label each account and content, and then recommend the video or live broadcast room to accounts with the same or similar system tags, and spread it within a small traffic pool.

2. Traffic pool

Douyin provides a traffic pool for every work. No matter whether you have a big or small account, the quality of the work and the subsequent dissemination effect of the work depend on the data performance in this traffic pool.

Video traffic distribution is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags. If the video has a high completion rate and high interaction rate, then this video will have the opportunity to obtain more recommended traffic.

The rules of Douyin's traffic pool have progressive recommendations, and Douyin's intelligent distribution system has created opportunities for many Douyin influencers to become famous overnight. Douyin's performance in the traffic pool is reflected in the number of likes, comments, reposts and completion rates of the content.

When these four data indicators go up, the system will recommend a larger traffic pool to get more playbacks. In terms of operational technology, these four points are the ones being operated on.

3. Decentralization

The biggest difference between traditional self-media platforms such as Douyin and WeChat official accounts is that you can read the content of whoever you follow on the official account. The more fans you have, the greater the traffic. But it’s not like that with Douyin. The fans you gain on Douyin are not yours but belong to Douyin official. The number of views of your videos still depends on the content of each of your videos. This also provides opportunities for many new Douyin creators. As long as the content is suitable for the current situation, they can still quickly break through 1,000 followers within a few days and generate monetization.

It is precisely because of this decentralized algorithm mechanism that Douyin can give everyone who has the ability to produce high-quality content the opportunity to compete fairly with big accounts, and thus has the motivation to continuously produce high-quality works.

2. How to get traffic recommendations?

1. Short video traffic generation

Generally, a short preview video of the live broadcast is released about 3 days before the live broadcast. At the same time, the time of the live broadcast, the theme of the live broadcast and other materials are embedded in the content, text and comments of the short video.

A short preview video should also be released on the day of the live broadcast: When the viewing data of the short video starts to increase, the live broadcast room should be opened and the live broadcast room should be prepared in advance.

After the live broadcast starts, you can release slice videos of the highlight moments of the live broadcast room to obtain more natural traffic.

Through [Short Video Monitoring], you can view the number of people attracted by a single video and the video's traffic conversion rate, helping you gradually produce efficient short video preheating and traffic-generating materials suitable for your own account.

2. Universal lucky bag to attract customers

Lucky bags can quickly increase the number of online users and interactions in a short period of time. Every time a lucky bag is distributed, it will cause a traffic peak. So how can we distribute it effectively?

First, you must join the fan club to participate in the lucky bag activity, and secondly, send a password to the live broadcast room to create a screen-sweeping effect.

Through Feigua Smart Investment’s lucky bag monitoring, it was found that multiple Douyin lucky bags were sent out in succession at the beginning of the broadcast. By sending commands, a "screen-sweeping" effect was created in the live broadcast room, and the number of online people soared from more than 400 to more than 1,600.

3. Flash sale of single products

If you want to have a lot of traffic in your live broadcast room, especially when doing live broadcast sales on Douyin, the technique of holding back orders has always been very effective. It can bring in a steady stream of popularity and traffic and gain more exposure.

Because Douyin’s demand is to get more people to spend more time on the platform. In other words, Douyin will give traffic to whoever can help Douyin get users to spend time on the platform, and holding orders is the best way to keep users in the live broadcast room.

So how do you determine the optimal holding time?

Through [Product Segment Review], we can compare the following two order holding periods. The order holding conversion effect of period 1 is better. Then we can find out why the effect of period 2 is not good. Is it because the order holding time is too short and there is no obvious effect?

How to compare the traffic carrying capacity of anchors' speech in different explanation periods?

The current traffic distribution mechanism of Tik Tok will give more traffic to live broadcast rooms with high UV value, which requires the anchors to improve their traffic acceptance and conversion capabilities.

Through the [Product Review by Time Period] function, we can find that the same product is explained in Time Period 1 and Time Period 2, but the effect of Time Period 2 is obviously better than that of Time Period 1, which means that the anchor’s speech and rhythm in Time Period 2 are more capable of attracting traffic.

This concludes the article on why Douyin live streaming has no traffic and methods to increase traffic. For more relevant Douyin live streaming traffic content, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!