Women's pension insurance: SEO is better to modify the simple web page template

We know that after the front-end page development is completed and the website program is successfully debugged, under normal circumstances, the corporate website is officially launched. After operating for a period of time and SEO personnel intervene, they will find that there are many problems with the settings of the html web page template. Then, in order to achieve better SEO results, we may need to modify the simple web page template by ourselves to achieve SEO standardization.

So, how do we modify simple web page templates from an SEO perspective?

1. Correction of SEO website title

The SEO website title we are talking about mainly refers to the title displayed in the search results, not the title within the site. The general website title structure is as follows:

① Home page: Brand word + a brief overview OR company product center keywords + brand word

②Category page: Category center keywords + brand words

③Content page: SEO title of content page + brand word

2. Use of H1-H3 tags in web page templates

① Home page: H1 includes the central keyword OR brand word, H2 includes the category page, and H3 includes the content page.

②Category page: H1 includes the category title, H2 includes the list page, and H3 includes the content page

③Content page: H1 includes the central keywords of the content page, H2 includes the classification page or content page subtitle, H3 includes the list page

3. HTML web page template: central keyword call

Here we mainly discuss the use of the core keywords on the homepage. The main reason is that the homepage of the website, especially the corporate website, has no content pages, so it is difficult to control the density of the core keywords.

Therefore, we need to put some thought into this area, for example, include keywords in the following columns:

①Titles of product center, list page, top navigation, and bottom navigation

② Logo image, use ALT tag to include keywords

③Include keywords in the brief introduction of the company on the homepage

4. Use of Nofollow Tags

We know that there are many pages without practical meaning on the website template page. In order to reasonably guide the crawling of spiders, we need to use nofollow to mark the following content:

① Company profile and contact information page, for example: About us

② Image hyperlink: We often encounter product centers where clicking on images and titles can access the target page, which results in two identical URLs. For this reason, we need to block one of them.

5. Merge css and js in website template
In order to better improve the page loading speed, our general practice is to reduce the calls of CSS and JS as much as possible in the HTML web page template. For this reason, we may need to merge and compress such files.

Summary: There are still many details in the optimization of SEO website templates. Regarding simple web page templates, modifying the above content can cooperate well with SEO work. It is only for your reference.