How to use Zhihu to divert private domain traffic?

In this era of prevalence of self-media and universal marketing, the cost of traffic is getting higher and higher. If you want to make money, the competition is about who can get more traffic at a lower cost and divert traffic to your own private domain.

Today I will tell you a method that is used by insiders in the Internet industry to obtain traffic for free. As long as you master the method and stick to it, you can get the desired results and realize the monetization of private domain traffic!

The first step to divert private domain traffic to a public account is to choose a good platform. The threshold for self-media is low now, but there are only a few public accounts that can truly become top-tier. This is because they have not chosen a traffic import platform that is suitable for themselves.

There are too many public domain traffic platforms now, and self-media people are struggling to choose a platform. Especially for new self-media people who have just entered the industry, they don’t particularly understand the advantages and disadvantages of each platform, and there is no need to waste time comparing and selecting traffic-generating platforms.

You just need to find a traffic-generating platform with high-quality content and stick to it.

As a high-quality content creation platform, Zhihu, backed by Baidu, has always been a high-quality traffic channel. Baidu has no shortage of traffic, and Zhihu has no shortage of expertise.

You can search any question in Baidu engine and see if the top results are all from Zhihu? When many people mention Zhihu, they will say that Zhihu is an exclusive community for high-level intellectuals.

In fact, this is not the case. For most ordinary netizens, Zhihu's unique community question-and-answer model is far more efficient than Baidu in accurately solving the problems they face.

This is also why Zhihu is said to be a traffic pool with millions of traffic levels.

If you look at the marketing accounts on Weibo that can make a living simply by reposting Zhihu content and have hundreds of thousands of followers, you will find that Zhihu's content is of very high quality.

Moreover, the content and traffic on Zhihu are very rich and diverse. No matter in which aspect and industry your self-media platform is positioned, Zhihu can meet your traffic needs.

So how do you attract traffic to Zhihu? We can start with the following six points and explain in detail:

First point: Account maintenance

No matter what platform you operate your account on, no matter what the positioning of your content is, the first step must be to maintain the account. It’s just like the foundation of a building. No matter how high the building is, if the foundation is not laid well, it will collapse later.

I believe that if you are engaged in self-media, you must have heard of the word "weight". Weight is equivalent to a platform where the platform mechanism will give your account a credit score. The higher the credit score, the greater the profit the account can make.

Different platforms have different weight measurement standards and bases, such as Sesame Credit on Alipay and credit scores on Toutiao. Of course, Zhihu is no exception. Your salt value is an important basis for determining the weight of your Zhihu account.

The higher the weight, the easier it is for your answer to be on the recommended homepage. If you can occupy the front row, you can seize the traffic opportunity.

So how do you improve your salt value? In addition to signing in every day and completing page tasks, insisting on producing content creation in your vertical field is also a link that cannot be ignored.

More importantly, you must not violate the rules, otherwise all your previous efforts will be in vain.

Second point: Understand the principles of Zhihu recommendation

As the saying goes, if you know yourself and your enemy, you can fight a hundred battles with no danger of defeat.

If you want to do a good job of private domain traffic diversion, the first thing you need to do is to get good traffic on the public domain platform Zhihu. The answers on Zhihu do not mean that the one you answer first or the one with the most likes will be ranked at the top. As mentioned in the previous point, the higher your weight and the fewer violations you have been reported for, the more likely your answer will be ranked at the top.

After you answer a question, the system will recommend your answer to users who have subscribed to the topic, and these users are definitely the precise users you need. Then we use the comments, likes and collections of these users as a reference for traffic recommendations. If the feedback is good, more traffic will be recommended to you.

Step 3: Determine your positioning

Many people who have just started to work in self-media have a misunderstanding. They think that if my content covers more different fields, more users will see me and thus get more traffic. That is a wrong idea.

Especially in today's era of fierce competition in self-media, too much content is competing for users' time. Put yourself in their shoes. From a user's perspective, would you follow a professional vertical content account or an account with a wider range of content?

It is better to choose an area that you are good at or interested in, start from the heart, stand from the user's perspective, and share content that can meet their needs, so as to attract more accurate traffic. Don't rush to output content in the early stages.

First, pay more attention to the answerers whose content attracts you, and think about what attracts you to pay attention to him and why his answer stands out from the crowd? This will help you compare your advantages and the differentiation of your content.

In the era of self-media, what is sold is not only knowledge, but also personal brand. Nowadays, all the top traffic owners are not only because of the content they produce, but more because of their personal characteristics.

Tip 4: Choose the right topic

Once you have fully confirmed your positioning and style, you can choose topics that you can answer. First of all, you need to think clearly about the user groups you want to attract and what kind of value you can create for them.

If you want to do a good job of private domain traffic diversion in Zhihu, the most important thing is of course content. Zhihu itself has its own traffic. If you search for Zhihu in the mobile app, you will find that in terms of the number of downloads, it can reach 3 billion. Such a high number of downloads is due to the high-quality answers that retain more accurate user groups.

By paying attention to the attention, comments, views, and publishing time of the questions you are interested in, you can determine whether your answer can gain more attention in a short period of time.

There is a hot list on the homepage of Zhihu, and the hottest topics are updated every day. Choose the questions you are best at answering and output your best content. When a question is on the hot list, the corresponding content of your answer will also bring traffic.

Fifth point: post-maintenance

When you finish writing the answer, don't just ignore it. When there is no traffic in the early stage, you can mobilize your relatives and friends to like and forward it for you, or interact with other novices by liking and forwarding it, and use small traffic to attract large traffic.

It is also essential to add guided likes and collections at the end of the article. Some harmless little interactions can attract more users' attention.

Point 6: How to guide private domain traffic

Here it comes, the issue that everyone is most concerned about is here. All the preparations made in the early stage are for this moment. In fact, it is very simple to obtain traffic on public domain platforms that already have a large amount of traffic. The important thing, of course, is how to guide these precise users to your own private account.

When your answers are good enough, the users who follow you will naturally be very interested in your content, which will make it very easy to attract traffic and conversions.

The first main way is personal introduction. When users follow you, most of them will go to your homepage to browse more similar topics at first glance, so you must put the keywords at the front, so that when users only look at your answers, they can also know how to find you quickly.

The second point is to put your private contact information in a key place in the middle or bottom of the article content. This will make it convenient for users who are interested in the topic to follow your private account, and the fans attracted in this way will have a very high stickiness!

The above is all for today. I hope it can bring some inspiration to you! The content shared above is a summary of the successful experiences of Zhihu's top traffic accounts. As for why everyone's traffic generation effects are so different?

It mainly depends on whether you can implement the methods you have learned in the long run. As long as you polish the content you output and build your own personal characteristics, the traffic generation effect will generally not be too bad.

Author: Liu Yuxin

Source: Liu Yuxin