This article is enough for setting screenshots for App!App screenshots are one of the important factors that drive user download behavior. Selecting good app screenshots will greatly increase the APP download rate. This article shares several screenshot tips, hoping that it will be helpful to everyone.Although app screenshots have no direct impact on the ranking of apps in the App Store and the ranking of search results, they still play a very important role in driving users' download behavior. The increase in download conversion rate and download volume will naturally affect the product's weight, ranking, etc.Currently, the number of screenshots that can be uploaded to the App Store is 5, and about 2 are automatically displayed. How can we make full use of them? Recently, Xiaoqi has made a relatively comprehensive compilation of the content related to application screenshots and posted it for everyone's reference.1. Specifications and requirements for application screenshotsApple has given different screenshot requirements for different devices: there are 4 types for iPhone, namely 5.5 inches, 4.7 inches, 4 inches, and 3.5 inches. For iPad, there are 2 sizes: 9.7 inches and 12.9 inches. Here are the specifications announced by Apple:iPhoneA.3.5-inch Retina Display Screenshot RequirementsB.4-inch Retina Display Screenshot RequirementsC. 7-inch Retina Display Screenshot RequirementsD.5.5-inch Retina Display Screenshot RequirementsiPadApple has made the following provisions for the 9.7-inch Retina display screenshot requirements:Apple's requirements for 12.9-inch Retina display screenshots are similar to those for 9.7-inch Retina display screenshots, except for the difference in pixels:
72 dpi, RGB, flattened, opaque
High-quality JPEG or PNG image file formats
Size Range:
High resolution vertical resolution cannot exceed 2048 x 2732 pixels
High resolution horizontal size cannot exceed 2732 x 2048 pixels
Note: For the convenience of developers, Apple has allowed the use of a set of screenshots. That is to say, if your app only supports iPhone, does not use different UI or operations based on device models, and has no special requirements for localization, you only need to provide 5.5-inch screenshots (pixels - vertical: 1242 x 2208, horizontal: 2208 x 1242). If your app supports iPad, a set of 12.9-inch screenshots will suffice.2. How to design more eye-catching app screenshots1. Put the most eye-catching screenshots firstWhen choosing screenshots for an app, many developers have the idea that what users are most looking forward to seeing are pictures that follow a certain sequence or storyline. In fact, when users browse app information, they usually only spend a few seconds considering whether to learn more about the app. Therefore, what is more important than the order and storyline is to choose the most eye-catching leader and attract the user's attention in the shortest time.2. Try using screenshots that only show part of the contentWhen people see only a small part of something, curiosity drives them to further explore the whole picture. Similarly, when users see a screenshot on the App Store that only shows part of the app (like part of a puzzle), they are likely to immediately scroll down to explore the missing parts.Therefore, when designing application screenshots, we might as well operate on a large background image, such as dividing it into multiple images to describe the key functions of the app respectively. This approach can not only encourage users to participate more in the interaction with app screenshots, but also win more display time for the app.3. Keep your description conciseShort (try three words or less), clear, not overly embellished, and using some strong verbs or popular nouns will be more likely to attract users.4. Make the contrast between text and background more obviousSometimes low-contrast designs can cause some damage to people's vision, thus affecting people's experience. Similarly, when the color contrast between images and text descriptions is insufficient, it may also be detrimental to the user's reading experience. Therefore, trying to maximize the color contrast between images, text descriptions, and backgrounds may yield good results!5. Make the font size of key points biggerWhen browsing the App Store , few people deliberately click on each image to view it in full screen mode. If you want the text in your screenshot to be readable on any device without zooming in, make the font size larger.6. Set the most suitable color for each screenshotAccording to the test results, when designing screenshots, choosing a color scheme that suits the app design (while maintaining the product's theme and style) and setting the most appropriate color for each screenshot can better attract users to learn more about the app information and drive download conversions.7. Select the “focus element” for the screenshotThe "focus element" mentioned here refers to the element that can quickly grab the user's attention and reflect the theme of the application. For gaming apps, the “focus element” is usually the protagonist of the game.8. Highlight unique features or selling pointsWith over 2 million apps on the App Store, no matter what needs your app meets, you will always find similar apps. Therefore, highlighting its unique features, advantages, etc. in the screenshot will be more attractive to users than describing general functions.Take the following two apps as examples. Although they are both health and fitness apps, the screenshot on the right that highlights selling points such as 7-minute training and fitness without equipment using your own body weight as resistance is obviously more attractive.9. Zoom in on key elements in your screenshotAs mentioned above, few people open the full-screen mode to view the screenshots, and certainly fewer people find important features of the product by enlarging the screenshots. If you want users to pay attention to some key elements, it is better to simplify the process and put them directly under the user's nose.10. Use unique markers or interjections, etc.You can attract users' attention and resonate with them by adding some unique marks or exclamations. The test results show that the download conversion rate of the following app was improved after adding exclamations such as "Wow" and unique tags.3. Steps to upload application screenshots1. If you want to set a set of screenshots of the same size for the app, we just need to click "Select File" in the "5.5-inch display" section (where the application screenshots are uploaded in the ITC background), then upload a set of 5.5-inch screenshots, and finally check the red horizontal line part in the figure below.Note: The 4.7-inch, 4-inch, and 3.5-inch display screens can all use the size of the previous level, and the size of the red horizontal line part will change according to the size used in the previous level. That is to say, if the "4.7-inch display" section has [Use 5.5-inch display] checked, the "4-inch display" section will automatically become [Use 5.5-inch display], and so on.2. If you don’t want to use a set of screenshots of the same size, you can click “Select File” in the 5.5-inch, 4.7-inch, 4-inch, and 3.5-inch display sections, and then upload screenshots of different sizes.Note: The 4.7-inch, 4-inch, and 3.5-inch display screens can all use the previous level of size.ConclusionApp screenshots are one of the important factors driving user download behavior (in addition to app screenshots, it also includes app icons, app descriptions, reviews, etc.). When designing app screenshots, we might as well refer to the tips in this article while complying with the app screenshot specifications. I believe this will bring good results for download conversions, etc. Of course, the above method may not be applicable to all applications. You still need to select the best one based on the characteristics of the application.
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