A work checklist for self-media people!

It seems easy to create your own media , but it is actually far from being as simple as writing articles. Persistence is a test. It is not easy to make a success, and sustainable development is even harder.

When it comes to complicated work, you often have to do it all by yourself at the beginning, forcing you to live like a team . If you don't have this ability, don't even think about making a living from this.

2.

I now have one foot on the threshold of self-media. After going through all kinds of hardships and practicing for a while, I have written articles and soft articles, organized groups, shared in some groups and live broadcast rooms, taught courses, provided consultations, planned events, and contacted many self-media people, and observed and analyzed N big accounts.

The biggest experience I have now is that when doing self-media, whether full-time or part-time, most people are not professional enough at the current stage. On the one hand, they don’t know where the key points are, and on the other hand, they don’t know how to form processes into business to improve efficiency. Because of these two limitations, self-media people often do a lot of useless work, feel exhausted every day and see no hope.

3.

One time when I was browsing the chat history in IP Camp, I saw @KK花花said something like, "Have you finished all your work today? Have you reserved a seat, exercised, cared about the sun, bought the rice balls of the leader and the cat, bought Mr. S's book, and written a comment?" After seeing it, I thought this format was very good. A few simple sentences could inspire action. Just like the “Fifteen Questions a Day” I wrote before.

Inspired by Huahua's words, I sorted out my experience in new media so far and compiled them into "Forty Questions for Self-Media People Every Day" for reference by self-media people in need.

4.

These forty questions can be said to cover all the key points of current self-media. There are no profound principles in them, but rather actions one by one . Because no matter what theory it is, even if you read all the articles on Chazuo Academy and Xinbang , you still have to put it into action in the end, so that it can bring you actual benefits, whether it is the number of readers, fans, money, and other opportunities.

In order to take everyone into consideration, forty points have been drawn up , but not everyone needs them. Perhaps ten points are enough for you now .

The paths of different people are different, and the development strategies of the same person at different stages are also different. Therefore, you can learn from others but not copy them blindly. You need to analyze based on your own situation. After all, not everyone needs to do self-media, and not every self-media can make a lot of money. There are 360 ​​professions and every profession has its top talent. Just choose a promising niche and go deep into it.

5.

Forty questions for self-media people every day:

01. Have you read and taken notes today?

02. Have you watched any movies or videos today and been inspired by them?

03. Have you paid attention to hot events today (Weibo, Moments , News App)?

04. Have you gone out to see real life today?

05. Have you written down your topic inspiration and writing materials in Hammer Notes today?

06. Have you held a topic selection meeting with the team today? (Does my article solve a problem for someone? Solving problems for others is the value of my article. Otherwise, it is just self-entertainment.)

07. Have you written an article today and thought about its logic, plot, and sentences?

08. Have you come up with an attractive title , cover image, illustrations, and music for your article today?

09. Have you formatted and pushed the article to the official account today?

10. Have you included any traffic generation techniques in your article or comments today?

11. Have you posted the article on Toutiao today?

12. Have you posted the article on Jianshu and submitted it to the homepage today?

13. Have you posted the voice recording you made today on Himalaya Radio?

14. Have you answered questions on Zhihu’s popular topics today?

15. Have you updated your WeChat Moments or Fantuan and answered questions today?

16. Have you posted any interesting or useful content on WeChat Moments and Weibo today?

17. Have you managed Fenda and Zaixing today?

18. Have you responded to the comments and messages on various content platforms today?

19. Have you given any benefits to your fans today?

20. Have you collected fan feedback today and incorporated the next steps?

21. Have you analyzed the data on reading volume, increase in followers, interaction, conversion , etc. today?

22. Have you directed your fans from all over to your personal WeChat today?

23. Have you managed your store (Weidian, Youzan, Taobao ) today?

24. Have you taken care of your own group and interacted in other important groups today?

25. Have you planned and implemented any activities on content platforms or communities today?

26. Have you submitted your articles to big accounts, organized mutual promotion, and contacted advertisers today?

27. Have you completed your title library, creative library, story library, picture library, and song library today?

28. Have you observed and analyzed similar benchmarks today?

29. Have you studied more than 100,000 articles and creative soft articles today?

30. Have you recorded what you learned today as knowledge cards?

31. Have you classified the past knowledge cards into [Tao-Shu-Qi-Yong] today?

32. Have you made the knowledge into a course (or one of its sections) today?

33. Have you replied to private messages on WeChat today?

34. Have you sent red envelopes to express your gratitude to those who helped you today?

35. Have you communicated with your peers or consulted experts today?

36. Have you made an appointment to meet anyone for dinner or coffee today?

37. Have you managed the team today (finding helpers, building an online team, dividing work, improving processes)?

38. Has your understanding of the labels you put on others and the values ​​you advocate deepened today?

39. How much income do you have today? (Education, publishing, consulting, advertising, e-commerce , community)

40. Have you reviewed today?

6.

In addition, there are many other platforms, some of which are self-contained like Baijiahao and Dayuhao , and some of which are vertical in a certain field like Xueqiu and Daily Reading Stories. Each person can replace the content platforms in the forty questions according to their own suitable platforms, so I will not list them one by one~

Another way to use the above forty questions is to classify the scattered knowledge points about new media, social networks, Internet operations , e-commerce, etc. that you see everywhere under one of the forty questions. In other words, this is to remind yourself that every knowledge point you learn is for the purpose of turning it into action or guiding a certain action to be carried out more smoothly.

7.

When we study an Internet celebrity, self-media, or online education expert, we can follow these items to check which of these things this person has done, especially which of these things he/she has done well, to get to where he/she is today. If he/she wants to develop further, what needs to be supplemented.

Take Piaohan Yishimao (official account: Piaohan Yishimao) as an example. He just insisted on doing 1, 5, 8, 9, 10, 12, 18, 19, 20, 21, 24, 25, 26, 28, 33, 34, 35, 36, 37, 38, 39, and that’s enough to become what he is now~

It is difficult for one person to do all of them, unless he is an all-round practical master like Uncle Qiuye (public account: Uncle Qiuye), who should have done all of them~ But the work can be divided among the team~ The same person has different strategies at different stages, and it is enough to do some of them, especially to do some of them to the extreme. For example, @易仁永澄 (public account: Teacher Yongcheng) has done 30, 31, and 32 to the extreme~

8.

Not only in the field of self-media, but also in other personal career fields, or even in examining the success or failure of a company, we can use this exhaustive list of factors, write a list of questions, arrange them in order, and check them one by one. If, then it will be clear at a glance what a person or company did right, what they did wrong, what opportunities they seized, what opportunities they missed, and where they should focus if they want to develop further.

9.

@光喵 said: I thought about it, some problems can be balanced within the dimension of a week, but it is unreasonable if there is no dimension of a week at all.

@Mr. V said: Guang Miao is right. It can be divided into days, weeks and months. It is not realistic to do this every day, not to mention that many of them are part-time.

@KK花花 said: I fainted, it turns out I am a fake self-media person.

@张小桃 said: You are not a self-media...

@Mr. V said: Tao Xiaozhu hit the nail on the head ~ Product people vs. media people ~ Educational products and consulting services, and self-media at the same time, most of them have no money to invest in channels when they start, and no platform cooperation. It is easy to get traffic by doing it yourself, which is also a helpless method ~

@柏尧尧 said: One person lives as a team, we are all CEOs

@Liu Yiwen said: Only after the process is standardized can efficiency be achieved. Thank you Mr. V for the inspiration. This way of asking questions can be applied to any job.

@Mr. V said: You are right. What is important is not these 40 questions, but the migration of the two ways of thinking and doing things: "disassembling the basic process" and "problem list".