On Thanksgiving, Durex teased 13 brands at once

Thanksgiving 2017,

Dudu has many words of gratitude in his heart

Say it now!

November 23rd at 10:00, Durex to Green Arrow

Thanks for your cover

Dear, Wrigley's Gum thanks you.
Thank you for being on my left all these years.
Become an excuse to buy me.
——
Your old friend Durex

Around 13:00 on November 23, Green Arrow replied

You're welcome

November 23rd at 11:00, Durex to Dove

Thanks for the start

Dear Dove Chocolate:
Thank u.
Because of your throbbing heart,
This is my debut.
——
Your old friend Durex

November 23, 12:00, Durex to Snickers

Thank you for your 490cal

Dear Snickers:
Thank u.
Thank you for your 490cal energy,
Allow me to play an extra time.
——
Your old friend Durex

At about 18:00 on November 23, Snickers replied

No thanks, is one enough?

November 23, 13:00, Durex to Jeep

Thanks to this wrangler

Dear Jeep,
Thank u.
After I have crossed the mountains and ridges,
You can still cross mountains and ridges.
——
Your old friend Durex

November 23, 14:00, Durex to Levi's

Thank you pocket

Dear Levi's:
Thank u.
Since the first pair of jeans,
A place was reserved for me.
——
Your old friend Durex

November 23, 19:00, Levi's replied

Shh! This is our pocket secret, [live] out the fun!

November 23, 15:00, Durex to Midea rice cooker

Thank you for cooking the bowl of fragrant, soft, elastic, smooth and sticky rice.

Dear, beautiful:
Thank u.
Thank you for making sure that things are done.
——
Your old friend Durex

November 23, 16:00, Durex to IKEA

Thank you for the FiberAber conference chair

Dear IKEA,
Thank u.
Thank you for the FiberAber conference chair,
Especially the angle of its armrests.
——
Your old friend Durex

IKEA replied at 8:00 p.m. on November 23

Dear Durex, you’re welcome, see you tonight!

November 23rd at 17:00, Durex to Shanxi Laocufang

Thank you, you are the taste of care

Dear Shanxi aged vinegar:
Thank u.
Thank you for opening the jealousy,
Let me see her shy side.
——
Your old friend Durex

November 23, 18:00, Durex to Robam Electric

Thank you for your great suction

Dear Boss,
Thank u.
Thank you for making the kitchen as comfortable as a bed.
——
Your old friend Durex

November 23rd at 19:00, Durex to Fiyta

Current time: 19:00 Beijing time. Thank you for telling me the time

Dear Fiyta,
Thank u.
Thank you for telling time for everyone,
Let them know it’s time to start preparing.
——
Your old friend Durex

At 22:00 on November 23, Fiyta replied

Fiyta tells you the time: 22:00 Beijing time, sharp!

November 23, 20:00, Durex to HBO

Thank you for every shot

Dear HBO:
Thank u.
Thank you for every shot, hehe.
——
Your old friend Durex

November 23, 21:00, Durex to Budweiser

Thank you, Hiccup

Dear Budweiser:
Thank u.
Thank you for saving more people from having to go home alone from the bar.
——
Your old friend Durex

November 23, 22:00, Durex to NASA

Thank you, biu!

Dear NASA,
Thank u.
Thank you for launching into the unknown universe on behalf of humanity time and time again.
——
Your old friend Durex

November 23, 23:00, Durex Thanksgiving poster

This is today's main poster. #Thanksgiving Day#

Dear friends, old and new:
Thank you.
In the days past and in the days to come,
You have always been in me and I have always been in you.
——
Your forever old friend Durex

November 23, 2017, Thanksgiving.

Without notifying any brand, Durex thanked 13 brands and the final mystery guest.

From a basic logical point of view , they have nothing to do with Durex.

Durex represents sex in basic concepts and even the entire condom industry. We create drama and build connections through contradictions and more interesting insights.

Durex hopes to lure people into a logical trap and ultimately highlight Durex's own advantages. For example, in the case of Wrigley’s insight into chewing gum, we came up with this advertisement based on the placement of chewing gum and Durex in 7-11 and other large supermarkets, the psychological activities of customers when purchasing them, and our own experience.

In the copywriting , we used a lot of basic words without any emotional color. The language is plain, making it as easy to spread and read as possible.

In addition, we believe that gratitude should not be expressed with too many fancy rhetoric to conceal our sincerity.

The same is true in design , using solid color blocks to highlight the brand image and using details to outline the brand characteristics.

When everything is just right, today's gratitude appears.

The author of this article @SociaLab compiled and published by (Qinggua Media), please indicate the author information and source when reprinting!

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