Apple App Store data report: Why do taxi apps frequently fail to appear on the list?

It has been more than a week since the Didi Chuxing passenger was killed, and the country's ride-sharing services have undergone a major rectification as a result. However, it is reported that although the hitchhiking business has become more standardized and rationalized after the rectification, and even includes a number of measures such as uploading ID cards and facial recognition to protect the safety of passengers, the hitchhiking service was still neglected in the first week of its launch, and the user usage rate was low.

It can be seen that after this incident, users have become more cautious about using online ride-hailing services , and some users may even no longer choose to use ride-hailing apps to book a ride. So, will taxi-hailing apps be affected after this incident? Are there any fluctuations in their rankings in the App Store? What is the trend in users’ ratings for taxi apps? …

The answer will be revealed soon...

1. App Store’s hot search term “ride-sharing” appears

In the past week, ride-sharing services have completely stopped operations for rectification and have been at the center of controversy. In the past few days, keywords such as "ride-sharing" and "Didi carpooling" have appeared in the Apple App Store's hot search list.

Apple App Store’s hot search list has its own algorithm, which is normally generated based on a large amount of user search data. It can be seen that after this incident, Apple iOS users searched for words such as "ride-sharing" many times in the App Store. AppBi speculates that this may be because users want to switch to other apps that can use the ride-sharing service, so they searched.

2. Current Status of Didi Apps

Behind the major rectification of ride-sharing services is the fact that Didi Chuxing’s ride-sharing passengers suffered losses, so Didi Chuxing has been controversial in this incident. Based on its App data analysis platform, AppBi first analyzed the rankings and ratings of the two apps, Didi Chuxing and Didi Hitch .

1. 【Didi Chuxing】Ranking and Rating

By comparing their rankings before and after the incident, we found that the Didi Chuxing app maintained a good ranking in the overall list, free list and travel list, especially in April when it even entered the top 10. However, after the incident on May 11, the ranking trends of [Didi Chuxing] in the overall list and the application list were basically the same, both showing a significant decline. There were also a lot of fluctuations in the tourism rankings.

Judging from the ratings of Didi Chuxing, the number of cases with rate=1 (i.e. a rating of 1 star) increased significantly on May 11 and May 12, but more 5-star reviews appeared in the following days. We speculate that, on the one hand, Didi Chuxing’s attitude after this incident has won back the favor of some users; on the other hand, it may also be the operation of the public relations team.

2. 【Didi Hitch】Ranking and Rating

According to AppBi's data statistics, the ranking trend of Didi Hitch is very obvious. Its ranking on the overall list and the application list has dropped significantly after the incident, while its ranking on the travel list has not been greatly affected. Judging from the ratings, the rating changes of the Didi Hitch App were not obvious. Only on May 10th did a number of apps receive a 1-star rating.

3. Opportunities for Similar Apps

[Didi Chuxing] can be regarded as the "boss" of travel and taxi-hailing apps. However, after this incident, it seems to have given similar apps an "opportunity to rise." Some users may choose other taxi apps if they have travel needs.

1. Ranking of Didi Chuxing

【Didi Chuxing】 is a free carpooling mobile app that focuses on "carpooling" services and mutual travel. Through the innovative approach of only sharing a ride with one person, the experience of car owners and passengers is greatly improved in terms of communication and convenience of use.

According to AppBi analysis, Didi Chuxing's ranking had been average until May this year, lagging behind other major travel-related taxi apps. However, since mid-May, the ranking of Didi Chuxing has shown a significant upward trend, achieving good results in the overall list, application list and travel list, and even jumped to the top 1.

2. [ Meituan Taxi] Ranking

[Meituan Taxi] was initially operated on a pilot basis in some cities, and was not until January this year that it was gradually promoted in first-tier cities such as Beijing and Shanghai. In general, the ranking of [Meituan Taxi] fluctuated greatly, showing a downward trend from April to May, but rebounded significantly in mid-May. For Meituan Taxi, this is also an opportunity to gain user trust and occupy more market share.

4. Private cars become the new favorite

Compared with hitchhiking or express rides, private car vehicles and drivers are all from legal and qualified car rental companies and driver service companies, and have undergone rigorous screening, review and training. Each private car is a mid- to high-end car priced at more than 200,000 yuan. The drivers are dressed in uniform and provide standardized business etiquette services throughout the journey. This adds an extra layer of protection for passenger safety.

Statistics based on the AppBi data analysis platform show that after the hitchhiking incident, car-hailing apps have become the "new favorite" of users.

1. [Didi Chuxing] vs. Private Car Apps

Caocao Private Car is an Internet + new energy travel service platform strategically invested by Geely Group. It is the first private car brand to establish new energy vehicle travel service standards. All vehicles in [Shouqi Taxi] are government-approved taxi vehicles, with the "Beijing B" license plate unique to Beijing taxis.

Therefore, these two apps are selected for comparative analysis. The picture shows the ranking of the three apps in the overall list (free). It can be seen that [Didi Chuxing] is always far ahead. After mid-May, the rankings of [Cao Cao Special Car] and [Shouqi Car Hailing] rose significantly. It can be seen that ride-sharing has gradually lost the trust of some users, and private cars may become the "new favorite".

2. Ranking of Cao Cao Private Car

In the past year, Cao Cao Special Car has always ranked high in the tourism list, but its performance in the overall list and application list is average. However, since mid-May, the ranking of Cao Cao Special Car has risen significantly and has basically remained in the Top 100 of the three lists.

3. [Shouqi Car-hailing] Ranking

Similarly, whether in the overall list, application list or travel list, although the ranking of [Shouqi Taxi] has experienced "ups and downs" in the past year, it also showed a clear and substantial upward trend in May this year.

Through the analysis of the above data, the development trend of taxi apps will still be positive in the future. With people's increasing travel needs and the implementation of hitchhiking rectification measures, I believe that both comprehensive taxi apps and private car apps will continue to accumulate user trust and cultivate user stickiness. Of course, we also sincerely hope that sad things will not happen again and that everyone can travel safely.

This article was compiled and published by @爱比研究院by (青瓜传媒). Please indicate the author information and source when reprinting!

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