December Marketing Node Reminder [Dry Goods Collection]

November is gone, and the cold yet marketing-filled December is here!

We have compiled reminders and suggestions on marketing nodes in December for your reference.

Included nodes: Double 12, Christmas Eve, Christmas , heavy snow , Winter Solstice, Nanjing Massacre Memorial Day, National CET-4 and CET-6 Examinations, World Football Day, Macau Return Anniversary, National Legal System Promotion Day, Embrace Valentine's Day , etc.

Double 12

Keywords : discounts, Taobao , singles

December 12

Double Eleven just passed, Huabei just paid off, and Double Twelve is here! ! It is still a national shopping festival, how should brands take advantage of it?

1. Compared with Double Eleven, e-commerce platforms will have relatively fewer marketing methods on Double Twelve, but general H5, posters and advertising TVCs are still needed, and the content should clearly point out the extent of the discount.

Let’s take a look with Mei Xiaohua at the strategies used by brands during last year’s Double 12 shopping spree:

After seeing these Double 12 advertising cases, my wallet is empty again!

2. In order to expand the voice and participation of Double 12, e-commerce platforms can launch some innovative small games , where participants or forwarders can get coupons.

3. Offline merchants can offer big promotional offers, and e-commerce apps can also list related venue promotions and vigorously promote through multiple channels .

4. Joke makers can start with the following points: "Double 12 is here, have you paid back your Huabei debt from Double 11? 》《100 must-buy items on Double 12》《Everyone tell me one thing you plan to buy on Double 12》and so on.

5. New media editors can compile some posters, H5 and TVC advertisements that brands leverage, jokes from comedians, and the Double 12 marketing methods of e-commerce platforms, and compare them with the Double 11 data.

National Legal Awareness Day

Keywords: law, image

December 4

A few days ago, Chen Yufan’s drug abuse incident was exposed, causing an uproar in public opinion. December 4 also happens to be the National Legal Awareness Day. How can brands take advantage of this sensitive holiday?

1. Brands can post legal publicity videos on Weibo, or repost Weibo posts from official media such as @Communist Youth League Central Committee.

2. Entertainment bloggers or joke tellers can start with the frequent reports of celebrities taking drugs and list the celebrities who have gone astray over the years.

National Level 4 and 6 Examinations

Keywords: exam, English

December 15

1. Brand owners can launch H5 and posters related to exams and CET-4 and CET-6 to cheer up the candidates.

2. Brand owners can launch creative H5. If you were asked to go back to the CET-4 and CET-6, what things/English words would you remember? (Applicable to training institutions or English-related brands)

2. The joke teller can come up with related topics such as "Must-know vocabulary for CET-4 and CET-6", "Do you still remember how many points you got in the CET-4 and CET-6", "Share a weird thing that happened to you during the exam", etc.

Christmas Eve

Keywords: Christmas, gifts, carnival

December 24

December 24th is Christmas Eve. Although Christmas Eve is a Western holiday, with the integration of cultures, this Western holiday has gradually become popular in China. We can start with the following points for this hot topic:

1. Brand owners launch H5 and posters related to Christmas Eve. The advertising content can start with Christmas, gifts, and carnival.

2. Children can receive a lot of candies and chocolates on Christmas, and brands can launch Christmas gift packages with Christmas-themed packaging.

2. Christmas Eve is a festival for carnival and receiving gifts in the West. In China, relevant brand owners can take this opportunity to launch a wave of promotional offers, offline merchants also offer discounts and promotions, and online shopping apps can also be present at relevant venues.

Christmas

Keywords: Santa Claus, gifts, carnival, Christmas tree

December 25

The most lively festival in December is Christmas! After Christmas Eve, the carnival festival of Christmas officially begins! How should we celebrate a festival that has Santa Claus, Christmas trees and gifts?

1. Brand owners launch Christmas-related H5, posters and TVCs. The content of the ads can be anything from funny to sensational.

Let’s take a look at last year’s Christmas ads.

The 2017 Christmas ads are out, which one is the best?

2. Beauty apps can launch a series of Christmas shooting effects or stickers.

3. Santa Claus puts Christmas gifts in socks and hangs them on children's bedside or in front of the fireplace. The Christmas tree is also hung with gifts. Christmas gifts, candies and chocolates can all be put into Christmas gift boxes.

4. New media editors can compile some posters that leverage the brand’s influence and combine them into a draft.

Embrace Valentine's Day

Keywords: love, bouquet, chocolate

December 14

That’s right, there is still a Valentine’s Day in December, Movie Valentine’s Day, which is suitable for having a big meal together and then watching a movie! Mei Xiaohua provides you with a case of 300 creative Valentine's Day packages.

Scan the QR code to get it

Heavy snow, winter solstice

Keywords: poster, warm clothing, discount promotion

There are two festivals in December, reminding us that it is really time to wear long johns and down jackets. Heavy Snow and Winter Solstice, these two festivals are coming, and we can put on our down jackets. At these marketing nodes, we can:

1. The brand owner launched H5 and posters about heavy snow and winter solstice, mainly reminding people to keep warm.

2. Relevant e-commerce platforms can launch promotional activities for autumn clothes, autumn trousers, cotton-padded jackets and down jackets, and offline merchants can also take this opportunity to promote sales.

Movie releases

Keywords: poster, celebrity copywriting

Many films will be released in December. Foreign blockbusters: "Big Hero 6 2", "Shrek the Fifth", "Aquaman", "Searching", "Spider-Man: Into the Spider-Verse", "My Neighbor Totoro", etc.; Chinese films: "Wu Lin Monsters", "Weather Forecast", "Cell Phone", "Ip Man Side Story", "The Last Night on Earth", etc. Who will win the box office championship? However, for every hit film, brand leverage is essential.

1. WeChat push, advertisers can organize the poster copy of the film, as well as the advertiser's version of the classic lines.

2. Movie blogger public accounts can take advantage of the opportunity to evaluate characters and discuss movie plots.

3. Tang Wei’s new movie “The Last Night on Earth” is released, which is a good opportunity for joke makers and bloggers to take advantage of the situation.

4. There are several sequels to overseas blockbusters in December. Film and television bloggers can compare these movies and then make a review.

5. For the hit movies that appeared this month, you can analyze more about why they deserve high box office. How are the actors’ acting skills? wait.

Celebrity Birthday

Keywords: star, advertisement, support

Many celebrities have birthdays in December, such as Huo Jianhua, Gong Li, Nick Cheung, Tang Yan, Feng Gong, Huang Lei, Carina Lau, Leon Lai, Ying Er, Zhang Hanyu, Dong Zijian, Zhang Jie, etc. It is time for fans and brands to support them. How to take advantage of a big star’s birthday?

1. Offline: Fans will support their idols on a large scale, such as on car bodies, platforms, elevator posters, etc. The businesses involved can make preparations early.

2. Online: Social platforms, such as Weibo, where brands can post congratulatory messages.

3. Brands that have advertising endorsements with the birthday star can carry out preferential promotions, or initiate donations and give away brand products to poor mountainous areas to enhance their brand image.

Other important node notes:

December 1: World AIDS Day

December 2: International Day for the Abolition of Slavery, National Road Safety Day

December 3: International Day of Persons with Disabilities

December 5: International Volunteer Day, World Day of the Disabled

December 7: International Civil Aviation Day

December 9: December 9th Movement Memorial Day, World Football Day, International Anti-Corruption Day

Second Sunday in December: International Children's Television and Broadcasting Day

December 10: Human Rights Day

December 12th, Xi'an Incident Anniversary

December 15: World Immunization Day

December 18: International Migrants Day

December 19: South-South Cooperation Day

December 20: Macao Handover Anniversary

December 21: International Basketball Day

December 26: Mao Zedong’s Birthday

There may be omissions in Mei Xiaohua’s compilation, and you can leave a message in the comment area.

Source: Meihua.com