The August 1st Army Day is coming, how can brands take advantage of it?

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1. The two words "August 1st" have become a term exclusive to soldiers. The official name of August 1st was not confirmed until the eve of the founding of the People's Republic of China in 1949. From then on, the two words "August 1st" and "army" fell in love with each other.

3. The relationship between the Chinese People's Liberation Army and the people is inseparable.

Possible extension points: a. The Chinese People's Liberation Army fought against powerful enemies with their lives and blood, and created a monument of justice and peace. b. The smoke of gunpowder is gone, the war is far away, and peaceful life is hard-won. c. The motherland will always be your most solid support.

Based on the above key points, you can look for intersections that can be combined with the brand . Below, Tangmei lists several ways to leverage the momentum for your reference.

Part 1: Interactive

1. Interactive H5

Do you still remember the case of "Look! This is my military uniform photo" that dominated the WeChat Moments ? This H5 was created to celebrate the 90th anniversary of the founding of the Chinese People's Liberation Army. It was a new media product created and led by the People's Daily client, with image processing support provided by Tencent Tiantian Ptu. Launched on the 90th anniversary of the founding of the army, multiple versions of military uniform photos can be generated from the Nanchang Uprising to the present, allowing everyone to experience the feeling of wearing a military uniform. It can arouse emotional resonance among the audience. Military uniforms are sacred and desirable to many people. It allows everyone to upload pictures, generate their own military uniform photos, and express their support and love for the army.

Extended creativity:

a. Army Day Quiz Activity

b. Army Day voting activity: Who is the cutest person?

c. What weapon is suitable for you?

Game apps can use this idea. For example, based on personality or tests, the most suitable weapons can be obtained, such as grenades, pistols, machine guns, etc.

d. Sing military songs to the cutest person

Similar to posting photos of people in military uniforms, you can collect military songs and sounds.

2. Interactive Topics

a. Collection category: Show off the cutest people around you, collect what you want to say to the PLA, collect grandfathers...

b. Evaluation: Select the cutest grassroots, vote for the most admirable...

c. Promotions: Military personnel get discounts with their police ID, and 10% off on August 1st...

Part 2: Topic Communication

The main form of this type is the poster. It can express blessings for the motherland's Army Day, convey the brand spirit, or be combined with products for dissemination, mainly to increase brand awareness.

Previous collection portal: August 1st Army Day posters, each one is so exciting!

@Weilong Food

With passion, he composed a hymn to the times.

Loyalty forges a steel military soul. A dedication makes life blossom.

A persistence, a pledge to have no regrets in youth.

@Chacha Food

After 90 years of ups and downs, Chinese soldiers are still strong and powerful! Salute to the cutest person!

@Little Confused Fairy

When we meet, we can have a reunion drink and relive the exciting years.

@SAIC

The military spirit is forged with iron and blood, and peace and joy are in people's hearts.

@Jinsha Paradise Walk

The Battlefield

@LAON ZENA

What comes out of the gun is no longer a bullet, but the power of love.

@Youtai Lighting

@Ningbo Bank

Even though he grows old, his achievements and honors are still endless.

@Luzhou Laojiao

Grandpa's Medal of Honor

@Car loan manager

Let me find you among the host.

@OpenSesame

Nanhu Lake reflects the mountains and rivers, don’t forget the kindness of the land.

@unknown

author: Mariao , authorized by Qinggua Media to publish.

Source: Postertang (ID: postertang )