How to promote men’s skin care products? What are the promotion methods?

Many brands of men's skin care products are not well known and accepted by the public. A big part of the reason is that the promotion is not done well. The only ones who know about the good effects are their own customers. With the development of the Internet, such promotion is too backward. Relying on customers to use it well and then recommend it to others, how can such a speed compare with online marketing promotion? So how to promote men's skin care products? What are the promotion methods? Next, let’s learn more about it with Feng Chao, editor of Dongguan Internet Promotion .

How to promote men’s skin care products? What are the promotion methods?

1. Product level: what is the product, what are the ingredients, how it works, what are the selling points, what are the advantages and disadvantages, the production process, the manufacturer, etc.

2. User level: user population, user region, user income, user gender, user interests, mobile phones used by users, user age, user active time periods, user previous purchasing habits, user survey data, etc.

3. Market level: product market share, competing products, advantages and disadvantages compared with competing products, industry characteristics, how competing products are promoted, competing products’ landing pages, etc.

How to promote men’s skin care products? What are the promotion methods?

The first step is the most basic step, which is the basis for selecting user groups and making landing pages.

The most basic step is to select user groups and create the basis for landing pages. It is also the most important point. Only by determining where the users are can we determine who to serve the ads to, what method to choose, and how to design the ads.

Step 2: Choose the right promotion platform

The best promotion platform for everyone now is Xiaohongshu. In Xiaohongshu, users spontaneously share their experience of using products. These notes are of reference value and extremely attractive to ordinary users, and can effectively arouse the audience's desire to buy. Product links are directly embedded in the content, and users can purchase directly. At the same time, notes posted by users are placed on the product purchase page to provide real cases and comments to support product sales, forming a reliable marketing closed loop, bringing users a good consumption experience, and attracting user retention. Xiaohongshu invites various celebrities and internet celebrities to join, attracting a large fan base, increasing the number of users and enhancing brand voice. The large and young number of users and high user activity make Xiaohongshu a must-have marketing platform for many businesses.

Step 3: Press Release Promotion

First, edit the soft article with skin care brand or product keywords, and then choose industry-related news media platforms to publish it. When choosing media platforms, try to choose well-known platforms. As for how to publish press releases, corporate merchants can consult Datoushuo's agency operation service provider for publication.

Step 4: Q&A Promotion

This is easy to understand. Through some question-and-answer platforms, mainly Baidu Knows, 360 Q&A, Tianya Q&A, Zhihu, Douban, etc., skin care brands can include brand keywords in questions or answers to achieve the purpose of brand promotion.

Step 5: Baidu product promotion

In addition to Baidu Knows, Baidu also has products such as Tieba, Wenku, Jinyu, and Encyclopedia. Using Baidu's own products for promotion is also very beneficial for the ranking of skin care brand keywords and can be given priority.

Step 6: Image and video promotion

Compared with text, pictures and videos are more intuitive and can attract more attention. Product pictures or other promotional pictures with brand keywords can have a certain brand promotion effect. For videos, you can choose some video websites or short video platforms to promote the brand, such as Douyin short video and Kuaishou short video.