How do agricultural input companies conduct marketing through the Internet?

Do you still remember the slogan "I won’t accept any gifts this year, the only gift I will accept is Melatonin"? In the country, almost everyone, from old to young, knows about it. At the end of 2013, Melatonin launched the “Melatonin Body” integrated marketing campaign on four major digital marketing platforms. The campaign attracted 100,000 fans on the first day of its launch. The overall exposure of the campaign on that day exceeded 10 million times, making full use of the fission communication effect of new media platforms.

Now with the development of the Internet, the marketing methods of all walks of life have changed, and online marketing has now become a common marketing method. For the agricultural supplies industry, if they want to increase sales, they also need to learn to use online platforms for marketing. With the emergence and development of various agricultural input investment websites and e-commerce platforms, more and more agricultural input companies and people have begun to use these online platforms to market their products. So, as market competition becomes increasingly fierce, how do agricultural input companies conduct marketing through the Internet? Let’s learn more about it with Feng Chao from Dongguan Internet Marketing !

How do agricultural input companies conduct marketing through the Internet?

1. Understand consumer needs

If you want to achieve good product sales, you must understand consumer needs. As an agricultural supply enterprise, you can send special personnel to visit each agricultural supply franchise store one by one, and understand consumers' needs through communication with the store staff. Farmers buy products mainly to solve problems encountered in the production process, so when producing products, enterprises should be guided by consumer demand and produce products that can meet consumer needs and help them solve practical problems. When choosing products, agricultural input agents and franchisees should also choose products that can meet the needs of consumers.

2. Develop an effective product strategy

As agricultural input enterprises and agricultural input people, they need to have their own product strategies. Whether a business or an individual operating a single product is vulnerable to attack from competitors and is unable to respond effectively.

When producing products, agricultural input enterprises should produce a variety of products that meet market demand. For agricultural input agents, they should also enrich their product range based on their main products and use major agricultural input investment websites to choose from their main products. Due to the diversity of crops and different growth conditions, the needs of each farmer are also different. Therefore, many agricultural supply franchisees like to operate a variety of agricultural supply products. Therefore, agents can effectively enhance their attractiveness to franchisees and increase their product sales by enriching their own products.

3. Use innovative marketing methods

Now more and more agricultural input enterprises use major agricultural input investment websites and other third-party network platforms to market their products, which is itself an innovative marketing method. For agents and franchisees, if they want to increase product sales, they also need to learn some marketing tricks.

Agricultural input agents can implement a membership system and give rewards to old customers. They can also give some rewards to customers with good annual sales at the end of the year to boost their enthusiasm. For agricultural supply franchisees, they can adopt some methods such as buy-one-get-one-free and sending cash red envelopes in market operations to attract more customers and increase their sales.

Guangnong Digital Chain has tailored an industry information technology solution for modern agricultural enterprises, providing a SaaS tool platform for the circulation of agricultural materials (public account: Baocheng), opening up the full-link management of the supply chain of small and medium-sized agricultural enterprises (F2B2C), and turning it into a highway for the full circulation of information flow, capital flow, and logistics, serving the entire supply chain of agricultural material transactions.

The above is how agricultural input enterprises conduct marketing through the Internet? The specific content is that in the information age, if companies want to increase sales, they must use various marketing methods to achieve results. Agricultural input enterprises should adopt various marketing strategies and explore the market through multiple channels according to market demand and their own development status in order to occupy a place in the agricultural input market.