Tips for opening an account and promoting Baidu bidding in Guangzhou

How to promote new accounts is a question that many novice companies often ask. Next, Feng Chao from Dongguan will give a simple answer to this question based on his own optimization experience.

Step 1: Account building. There are many ways to build an account, whether it is through classification and building by products, services or other methods. Dongguan Feng Chao’s suggestion is to build the account as detailed as possible, and build the account according to the same part of speech and similar meaning. This facilitates the writing of account quality, saves the trouble of adjusting the account structure later, and saves the time of re-accumulating keyword quality. It is also helpful for the initial quality accumulation of new accounts.
The second step is to set up communication tools. There are many consulting tools now. Customers will use various consulting tools such as Shangqiao, QQ, and 53 Customer Service. Keyword consultation is a very important indicator for our later optimization, but what we are talking about here is not consultation conversion. It is the page conversion and duration conversion in the background of Baidu Statistics. Since there is no historical consulting data accumulation in the initial stage of promotion of new accounts, we need more data basis at this time. Duration and page conversion can reflect the visitor's intention to the products and services promoted by the website. In the absence of historical data as a basis in the early stage, this is an indispensable indicator.

Step 3: Set keyword bids and matching modes. When you start promoting a new account, try to get a good ranking for keywords. This will help accumulate keyword quality. It is recommended to use phrase matching to avoid excessive or insufficient traffic. This is a reversible matching mode. If some short words have a large index, you can narrow the matching mode appropriately and set it to phrase precise or precise. Then, based on the consumption of the keywords, consider whether to expand the matching mode.
Feng Chao from Dongguan summarized: Every optimizer has his or her own way of promoting new accounts, and the most important thing is to find the promotion method that best suits your account.