Avoid 40 pitfalls in fission activities!

The advent of the community economy has made knowledge payment and community e-commerce a trend. Below are 40 small experiences summarized by the operator after completing 50 community fission projects. Each experience is a summary of lessons learned after actual combat. It will be very helpful to read it carefully!

1. Paying users have their own reputation premium, and the freeloaders will never run out of freebies. The 50 paying users attracted by inviting a teacher to give lectures will have a better long-tail effect than the 1,000 users attracted by giving free gifts.

2. Personal accounts can also split into active codes. Don’t switch manually foolishly.

3. 80% of people’s intuitive thinking is wrong. Therefore, the best way to explore user needs is to conduct competitive analysis. ——This is very important. A friend in the Marketing Growth Tool Library was planning a fission activity . The user needs he wrote in the first planning plan were completely different from the results after researching competing products. He was shocked and realized that the market was like this! Please don’t trust your intuition, do competitive research first!

4. If no one in your industry has yet tried community fission, then congratulations: the earlier you start, the lower the cost. ——There are still plenty of opportunities in traditional industries!

5. Form an industry KOL group and develop a KOL reward mechanism, because they may determine your 50% success fission rate. ——What most people don’t know is that behind almost all distribution screen-sweeping activities, a distribution team will be formed to compete. I personally participated in the knowledge planet "How to Build a Million-Dollar Paid Community" course distribution competition, and truly experienced the feeling of a distribution competition as a participant, and used this to understand the psychological state of distributors. The so-called screen swiping, in many cases, means that distributors keep sending out products, causing many people to buy them, prompting the public to follow suit and buy.

6. Many courses are priced at 99 yuan because 99 yuan is just the balance point between users' emotional ordering and high distribution returns.

7. Tuesday and Thursday are the times of the week when users are more willing to pay.

8. The three essential elements of posters: vanity (sharing can elevate me), greed (sharing can gain benefits), and laziness (buying can learn quickly)

9. Determine the purpose of the activity/Determine the purpose of the activity/Determine the purpose of the activity. An activity should have only one main purpose. Don’t try to attract new users and please old users at the same time.

10. Determine target users/Determine target users/Determine target users. Don't pretend to satisfy the whole world, you can't be the RMB.

11. Believe me, if 9 and 10 are not determined when the project is planned, then the poster and detail page design during implementation will make you fall into the state of endless revisions.

12. When making H5, prepare at least 4 domain names. Because sometimes the difference between fission and violation is just a seal.

13. If your fission bait includes both distribution and check-in refund, then you should be careful. We used to do this, and then we were fleeced by the freeloaders until nothing was left.

14. Can you consider at least 6 different design ideas for a project poster each time?

15. Try to ensure that the income is credited to your account in real time. This stimulation of dopamine secretion will bring unimaginable user motivation to your dissemination.

16. Have you used all the Aladdin Top 100 mini apps? Have you experienced at least 200 fission activities? Have you ever carefully disassembled 10 fission ideas yourself?

Three daily questions

17. A/B testing is very important. Don’t blindly follow the client or trust professional experience. ——Conversion rates are measured!

18. WeChat groups are full of good and bad people, and negative information can easily ferment. It is best to have 1-2 trustees in each group. ——On the importance of trust, please see the following picture:

19. One WeChat account can only scan the QR code to join 10 WeChat groups a day. Therefore, you should create a group in advance and overestimate the number of groups.

20. For students who work in community operations, it would be best if they can be identified as “little girls”. No one can resist being cute or adorable.

21. The passing line for distribution fission rate is 1:1.5, which means that on average one person will bring in 1.5 new people.

22. The life cycle of a fission community is short. If possible, direct all users to personal accounts. ——How to direct? Add the group owner in private chat and you’ll get something to give away! ! !

23. It is best to keep the small model for one month, or at least two weeks, after buying it.

24. There is a software that can automatically add everyone in the group. (But it is easy to be blocked)——What tool? My planet has an introduction~

25. It is precisely because of the existence of this kind of software that some colleagues like to use this method to recruit people in the industry group you have created.

26. I recommend a book called “Social Psychology”. Put yourself in other people's shoes. He who knows others is wise; he who knows himself is enlightened.

27. The red envelope pop-up window will make users feel like they have received a blessing from heaven, increasing their desire to enter out of curiosity. Red and yellow tones make people feel festive and are associated with benefits.

28. The advantage of setting a progress bar is that users will be reluctant to give up and leave when they have completed more than half of the task.

29. One of the highlights of Pinduoduo’s packaging is the ubiquitous induction of sharing. You can see 1-3 sharing buttons everywhere.

30. The support activities should demonstrate the authenticity of the activities and the possibility of completing the tasks (simplicity) as much as possible. For example, XXX people have completed it.

31. Poster copywriting basically follows the principle of “pain point + gain”.

32. Do not use infringing text on your posters, or you will be severely punished. ——Reply “font” in the backend of the Growth Hacker WeChat official account to obtain the download link of the commercially available copyright-free font.

33. Think about what is bound to happen every year. There must be a strong demand there. For example, every year there are college students graduating, and checking for plagiarism in their papers is a necessity.

34. The gaming industry is really profitable. Think carefully about the mini program track.

35. There are only 100,000 fixed mini program QR codes. Only QR codes generated with parameters can have unlimited numbers. ——If you use the wrong QR code and it goes viral, you will suffer huge losses in minutes!

36. When operating a community, the most important thing is not the rules, not the teachers, not the management, but the people who are active in the group.

37. Open a merchant account in the mini program and directly select the T+7 category to achieve real-time payment without having to wait 90 days.

38. Three elements of user experience: don’t make me think, don’t make me wait, and don’t annoy me.

39. Loneliness, emptiness and coldness will make users actively search for solutions late at night. We made an anonymous mini-program, but without any promotion, we got millions of PVs late at night, and then we ourselves were blocked.

40. There is no road leading to sincerity. Sincerity itself is the road to everything.

Author: Growth Hacker

Source: Growth Hacker (ID: zengziyunying)