10 major channels tell you how to do a good job in APP overseas promotion!

Channel 1: Search Engine Promotion

There are many large and small search engines abroad, including Google, Bing, Yahoo, Yandex, Ask, Lycos, Dmoz, etc. I have a general understanding of them one by one. Currently, we have only selected Google, Bing, and Yahoo for preliminary trials.

Google

Advertising effect: ★★☆☆☆

Registration cost: 5-15 yuan (activation cost is lower)

There are many advertising agencies in Google China. I found an agency in Henan to serve us. The overall advertising effect is quite good. We only promoted the installation package of Google Play App Store, and the overall download and activation cost was no more than 2 yuan. Google's main coverage area is the world. Please consider the placement according to your actual situation.

Bing

Advertising effect: None (advertising is being delivered, the estimated advertising effect is shown in the figure)

Registration cost: None

There are a total of 9 Bing advertising agencies in China. I have obtained company information, advertising cases, recharge preferential policies and other information from 6 of them, totaling 108MB. If you need it, you can add me on WeChat to request it. Bing Search covers 24 countries around the world and supports advertising in 10 languages. Its main coverage area is the United States. Please consider advertising based on your actual situation.

Yahoo

Advertising effect: None (advertising is being delivered, the estimated advertising effect is shown in the figure)

Registration cost: None

There are about 42 advertising agencies in Yahoo China, but more than 95% of these agencies are in Taiwan. I have obtained company information, advertising cases, recharge preferential policies and other information of 5 of them, totaling 70.6MB. Friends in need can add me on WeChat to request it. Yahoo mainly uses original advertisements with pictures and texts. Since the advertising agencies are all in Taiwan, it is troublesome to make phone calls and mail contracts and invoices. Please consider the placement according to your actual situation.

Yande

Yandex has 12 advertising agencies in China. I got company information, advertising cases, recharge preferential policies and other information from 8 of them, totaling 71.1MB. If you need it, you can add me on WeChat to get it. Yandex is the website with the most users on the Russian Internet. It is also the largest search engine in Russia and the second largest search engine in Europe. Yandex, which has a 65% market share in Russia, is known as the "Baidu of Russia". Because GagaHi (嘎嘎) has not yet been launched on Yandex, we will not make further comments for now.

Channel 2: Mobile Alliance Promotion

Advertising effect: ★☆☆☆☆

Registration cost: starting from 20 yuan (activation also costs at least 1 US dollar)

Most of the well-known domestic mobile alliances also have overseas business departments. Some alliances have their own unique overseas resources, but most of them still rely on Google ads and Facebook for traffic, so most of these alliances are only willing to do activation, not registration. Overseas mobile alliances include Duomeng, Youmi, inmobi, Yeahmobi, App flood, Tapjoy, chart boost, beintoo, Avazu, etc. Personally, I suggest you find these businesses to place the ads. Instead of finding them, you might as well find Clean Master or Launcher to do some cooperative promotion.

Channel 3: Social platforms and blogs

Advertising effect: ★★★★☆

Registration cost: starting from 1 USD

Everyone is familiar with foreign social platforms, including Facebook, Twitter, VK, WhatsApp, Snap Chat, Kik, Line, Instagram, etc., and blogs include Google+, WordPress, etc. These platforms are fan-building websites (the favorite marketing method for overseas users). You can showcase your app through photos, graphics, or videos to help communicate with friends. This will allow you to build trust among your user base and continuously strengthen your brand. . Speaking of videos, we can also achieve the purpose of publicity and promotion by opening a YouTube channel and uploading videos regularly.

If it is paid promotion on a social platform, Facebook's advertising background is a good way to promote it. Now Facebook has become one of the most important advertising resources for overseas PCs and mobile devices with its huge user base and complete advertising background. Although there is still a gap in traffic compared with Google Admob, the conversion quality has always been the most reliable.

Channel 4: Email Marketing

Email marketing is a very traditional marketing method, but the email marketing mentioned here is not a bombardment-style mass email marketing. Email marketing requires humanized email marketing content. Overseas users are more likely to accept permission-based email marketing involving discounts, offers, gifts and other information. In addition, overseas ISPs (overseas mailbox service providers, mainly Hotmail, Gmail, Yahoo) will intercept emails sent by servers without fixed IP addresses. In addition to spam, blacklists, and complaint reporting rules, here are some suggestions for improving the email interception rate:

1. Choose an excellent email marketing service provider with a fixed overseas IP address;

2. Prepare a special email template and awesome email content so that users can remember your brand deeply both visually and in the text.

3. When designing emails, be careful to avoid spam keywords and words that can easily trigger foreign spam filters.

Due to the wide overseas scope, the email marketing environment varies between different regions. Accurate analysis of data such as email open rate and click rate will definitely significantly improve ROI.

Channel 5: Overseas Games

The mobile gaming industry has entered the red ocean era, with large companies continuing to make efforts and small companies flocking in. Many domestic entrepreneurs have already turned their attention to overseas. And the promotion of APP overseas has achieved great results. With their help, we can also do cross-promotion, that is, exchange advertisements with each other. Our GagaHi (嘎嘎) is engaged in global social networking, which does not conflict with the gaming industry, so we can display advertisements to each other and attract traffic to each other, but this must be based on the same number of users.

Channel 6: Part-time marketing

Part-time promotion is a very good way. The current process that can be implemented is: recruit foreign students in China >> make regular visits abroad >> recruit employees abroad >> set up offices abroad >> establish independent foreign subsidiaries >> start overseas promotion. If you don’t have such resources, you can first find overseas Chinese students through some social platforms and ask them to do advertising research or advertising agency for you. After all, they are more familiar with the local market. The ones we often use are overseas forums, Facebook, Sina Weibo, etc. In addition, Renren has been conducting ground marketing mainly in American universities, and we can follow suit.

Channel 7: Newspapers and magazines

Newspapers and magazines are spiritual food that "never sets" in foreign countries. We are very optimistic about the promotion of this channel. We have made some attempts at newspapers and magazines in China, and the results are quite good. However, if we want to open up channels for foreign newspapers and magazines, it will be difficult to do so without a few local resources. The following are the voices of various countries on newspapers.

Russia: There is a newsstand every 100 to 500 meters. In large cities, there is no less than one newsstand for every 1,500 people.

France: The Paris newsstand is a symbol of the capital. Paris without a newsstand is like Paris without the Eiffel Tower, London without red telephone boxes, or New York without yellow taxis.

Japan: Japan is a world power in the newspaper industry. It is extremely convenient to buy a newspaper in Tokyo: convenience stores can be found everywhere on the streets, and there are long shelves dedicated to selling newspapers and magazines, with a rich variety of varieties.

Britain: The British can tolerate a day without going to the pub to drink beer, but they cannot tolerate a day without reading the newspaper. Although the Internet and tablet computers have already appeared in thousands of households, it is still the habit of most people to go out to buy newspapers.

Channel 8: Website graphic advertising

There is no need to say more about website advertising. The domestic advertising delivery methods have been overused, whether it is text ads, image ads, video ads, and even many affiliate advertising agencies. In fact, these resources are also available abroad. The key is how we choose the most suitable advertising for our website.

Channel 9: Website/Limited Free Recommendation

If your APP is good, but you don’t know how to contact the review website to make review news, you can post in some APP industry forums. These posts are easily discovered and recommended by application review media or limited-free apps, and the downloads they bring are also considerable. You can try your luck in XDAD evelopers, Making Money with android, Droid Forums, Android Central, Phandroid:Android Forums.

There are many channels for limited-time freebies. I would like to recommend a French app called Gratis, which allows you to promote products for free. However, before offering a limited-time free app, it would be best if the app has some positive reviews, so that users are more likely to download it after seeing them.

Channel 10: Third-party distribution channel

Most people only know that the third-party distribution channels abroad are App store and Google Play. In fact, in addition to these channels, there are many channels abroad, such as Amazon, Apps Fire, get jar, amazon, app chatter, appolicious, ipadown, catch app, etc. You can add me on WeChat for more resources.

However, with the development of the domestic game industry, powerful domestic channels such as Changyou, Mobogenie, Xiaomi, Cheetah, Tencent, and Baidu are also actively seeking to expand overseas. Domestic developers will have no worries about not having cooperative service providers if they want to expand overseas.

Summary: Regarding overseas App promotion, we must first be clear about our user base, the countries of promotion, and be familiar with the promotion channels. If you are not clear about this, you can find a third-party professional overseas distribution channel company to act as an agent for overseas promotion. However, some overseas promotion methods are similar to those in China, such as the release of news articles, AppStore search optimization, targeted advertising, vertical media activities, review news on review websites, limited free/limited time charges, etc. However, looking for overseas channels in the country will still lead to greater risks due to poor information flow. Finally, a good product will speak for itself. Product quality is king. If the product is not good, no matter how much money is spent on promotion, it will all be wasted...

Source: Lin Xuemei