What is the effect of micro-loan advertising on Momo?

We can see a lot of micro-loan advertisements on Momo. Recently, many people have asked which platforms can be used for online marketing of micro-loans and what is the promotion effect?

What the editor wants to tell you is that there are many restrictions on online promotion of micro loans, but the promotion effect on Momo is particularly good. Whether it is promoting a micro-loan APP or simply promoting a product, the effect is very good. Let’s take a look at it together.

1. High exposure

As the earliest LBS social platform, Momo has the advantage of a large number of people. Moreover, when placing micro-loan advertisements on Momo, the advertisements will not be quickly covered by other messages like news. As long as users check nearby updates or nearby people, they will definitely see the advertisements, and the advertising exposure rate is very high.

2. High conversion rate

The Momo platform provides advertisers with 15 major interest tags and more than 50 minor tags. Advertisers can make precise advertising placements based on the characteristics of the target population, such as user characteristics, user interests, and user behaviors, to achieve efficient conversion rates.

In addition, advertisers can further refine target users and optimize marketing strategies based on user tags.

3. Information flow advertising has good display effect

Advertisers place micro-loan ads on Momo in the form of information flow ads. Micro-loans can use landing page ads or APP promotions.

Landing page information flow ads are intelligently promoted based on user preferences. Landing page information flow ads support jumping to external links. When making a landing page, advertisers should pay attention to the speed at which the landing page opens and the material design of the landing page.

Application promotion ads are interspersed in the Momo information flow as part of the content, and are highly integrated with the Momo APP content, providing a good user experience. Many people feel disgusted when seeing micro-loan advertisements, so advertisers can choose to place Momo information flow ads.

Related reading:

1. Introduction to Momo advertising

2. Momo advertising account opening price

3. Momo advertising effect

4. Momo advertising account opening process

5. Momo advertising display style