Hou Xiaohai, "Snow Beer: How can consumer products achieve brand reshaping? 》

Hou Xiaohai's "Snow Beer: How can consumer products achieve brand reshaping?" Resource introduction:

Snow Beer is a brand that must be recorded in the history of China's beer industry and even the world's beer industry. As a domestic brand, it completed its nationwide layout in a very short time, and ranked first in China in production and sales in 2005, a position that continues to this day.

At the same time, as an evergreen brand with a 26-year history, Snow Flakes is constantly reshaping its brand and restructuring its organization, establishing deep connections with generations of consumers.

Hou Xiaohai joined Snow Beer as a professional manager in 2001 and has served as CEO since April 2016. He is also the behind-the-scenes operator of the "Yongchuang Tianya" marketing campaign. Since taking full charge of Snow Beer, he has led Snow Beer to complete the strategic initiative of "Snow Reinvention and Transformation", and led the implementation of large-scale organizational transformation internally; externally, he led the team to innovate a variety of products, achieved good market feedback, and through the successful acquisition of Heineken China, the development of the national beer brand has reached new heights.

Some people believe that with the development of China's manufacturing industry, the improvement of people's consumption level, and the improvement of e-commerce and logistics efficiency, more and more Chinese companies will choose the path of "branded development" to adapt to new market consumption demands. Therefore, how to successfully carry out strategic transformation, effectively promote brand reshaping, and carry out corresponding organizational renewal becomes particularly important.

Chaos University launched the course "Snow Beer: How can consumer products achieve brand reshaping?"

In this course, Hou Xiaohai, Chairman and General Manager of China Resources Snow Beer Co., Ltd., will take the strategic transformation of Snow Beer as the starting point to deeply analyze the brand reshaping of "Dare to Advance the World" and the organizational renewal behind the "Snow Spirit". The content includes three aspects:

Part I Strategic Transformation: Three Core Links of Change

Part II: Brand Reshaping: Stories Beyond the End of the World

Part III Organizational Renewal: Organizational Reengineering and Cultural Reshaping

Course Catalog

0Course Preview.mp4

2020-12-12Hou Xiaohaippt.pdf

2020-12-12Hou Xiaohai《Snow Beer: How can consumer products achieve brand reshaping?》.doc

Part 1: China Resources Group's experience in industry.mp4

Part 2: The development history of Snow Beer.mp4

Part 3: The factors of Snow Beer's success and the challenges it faces.mp4

Part 4: The top-level design of Snow Beer's transformation.mp4

Part 5: The origin of "Dare to the End of the World".mp4

Part 6: Rebranding on "The Journey".mp4

Part 7: Organizational Change at Snow Beer.mp4

Part 8: Cultural Reshaping of Snow Beer.mp4

Part 9: Interactive Q&A.mp4