Ideas and practical techniques for optimizing landing pages in the home improvement industry

The overall structure is complete, but there are problems within each structure, resulting in poor conversion results on the landing page. The specific analysis is as follows:

1. The overall structure is complete

It is basically composed of 5 major sections: homepage + event content + marketing components + product advantages + company introduction

2. Issues in each section

①First picture: Failed to arouse user interest

②Activity content: It is difficult to stimulate the desire to act

The promotional offers are eye-catching, but the theme of the promotion is not prominent, which makes it difficult to read and stimulate the desire to act.

④Product advantage: Difficult to stimulate the desire to act

It presents three major advantages: support from building materials manufacturers, service commitment, and decoration effect.

⑤Company introduction: Difficult to build user trust

The structure remains consistent with that before optimization, and each section has been fully optimized internally. The specific analysis is as follows:

1. The overall structure is complete

It still consists of 5 major sections: homepage + event content + marketing components + product advantages + company introduction

2. Optimization analysis of each section

①The first picture: greatly arouses the user’s interest

②Activity content: Greatly stimulated the desire to act

③ Marketing component: clearly guide users to place orders

Form button: The call to action is clear and consistent with the activity content.

⑤ Company introduction: building user trust