A complete event planning framework!

As an APP operator, you often need to plan activities to quickly attract new and active users. So, how can you write a complete activity planning plan ?

Today I will talk to you about how to avoid some pitfalls and make a good event planning . I hope it will be helpful to you.

What should a planning proposal generally include? A complete, concise and comprehensive plan should include:

1. Background and purpose of the event
2. Who are the main audiences of the publicity?
3. Preliminary preparations
4. Promotion process
5. Financial Budget
6. Precautions

1. Background and purpose of the activity

The purpose of a planning proposal is to introduce the event you are promoting and the purpose of holding this event.

There are 3 questions to be answered in this section:

1. Background of the event

2. Event Organizer

3. What is the purpose and significance of holding this event?

People are all utilitarian, and they will work harder if they know clearly what they are doing.

2. Know your audience

Why do you need to understand your audience?

Because you have to make your audience feel comfortable so that your promotional plan can have the best effect.

This is also the main reason why many people’s planning projects are ineffective. If you don’t understand your audience, how can they receive your information in the way that is most comfortable for them?

Therefore, before you start writing a proposal, first study your audience. In a proposal, the audience is God. An accurate audience research is the cornerstone of an excellent proposal.

What kind of wording does your audience like, which websites do they like to browse, which social software do they like to use, what time periods do they like to go online, etc. You should study your audience as you would study your son, so that you have a clear idea of ​​what kind of words your audience likes, which websites do they like to browse, which social software do they like to use, what time periods do they like to go online, etc.

How can you write a good promotional plan if you don’t have any idea about it?

3. Preliminary preparations

The preliminary preparations here are not simple event preparations, but are divided into two parts.

1. Preparatory work for writing a proposal
2. Preliminary preparations for the event

Preparation for writing a proposal

Only when you have a clear idea in mind can you write with inspiration.

Before you start writing your plan, you must first clarify what your plan includes? This is also an important factor for success.

How do you formulate your plan? Whatever your audience likes, you do.

This is also the golden rule for doing any activity well. The easiest way is to use xmind to draw a mind map of the activity, listing all aspects of the activity, and achieving multi-in-one without omissions.

As I said, you need to make the audience feel comfortable and achieve the purpose of your publicity.

Preliminary preparations for the event

The preliminary preparations for an event include many aspects, including personnel arrangements, material preparation, venue application, etc.

The main purpose here is to take care of every detail, assign responsibilities to individuals, and make reasonable arrangements. This is also part of your leadership. Who will do it? Who is reliable? Who has better execution ability? It all depends on your observation and understanding of your colleagues.

Let’s talk about material preparation. Which parts use which things and how much are needed? Who will do it? For example. Who will design and produce posters and banners? What's the phone number of the person in charge? etc.

The event materials and venues are prepared, and responsibilities for various matters during the event are assigned to specific people. At this point, all that’s missing is a favorable wind for the event to begin.

4. Promotion Process

This part should be the simplest part of the entire writing process, and it is indeed the most important part of a promotional campaign, which is how to attract traffic.

In a planning document, this section should list the specific activity process, activity development methods, etc. in chronological order.

V. Financial Budget

Calculate expenses accurately based on actual conditions and list them in a table. Unit price, quantity, purpose, total.

6. Notes

This is equivalent to risk prediction, and the focus is on indicating solutions to possible problems that may arise in the publicity.

At this point, a basically complete event promotion plan has been completed.

Source: Uncle Jiashu