How to write promotional ideas, write like this!

Why does my ad not have any traffic even though it ranks in the top three?

Good promotion ideas are the key!

Today, the editor will take you to learn some creative writing ideas and techniques to help you easily create high-quality promotional ideas.

1. What is creativity?

Let's first understand what creativity is. Creativity includes the following parts:

•Creative title

• Descriptive text

• Link URL (the landing page that jumps to when clicking on the content)

• Display URL (the website that appears at the bottom of the ad page)

2. 9 ideas for creative writing

1. Introduce yourself

Who is it? what for? What products or services do you provide?

A clear, distinctive and unique self-introduction can help customers quickly understand your company and product positioning.

2. Question-and-answer design

Title: Use a questioning approach to present issues that netizens are concerned about.

Description: Provide a solution.

3. Demonstration of strength

Highlight the company's registered capital, years of operation, employee size and other content that can demonstrate the company's strength in many aspects to enhance netizens' sense of trust.

4. Emphasize service

The creativity reflects value-added content such as professional customer service, emphasizing high-quality, thoughtful and considerate customer service, such as one-on-one door-to-door service by dedicated personnel and lifetime product warranty.

5. Highlight effect

You can highlight the effects of your company's products through data, charts, customer testimonials, comparisons, and other intuitive and visible methods. Customers want to spend money to buy good results.

6. Sales first

Follow the user's herd mentality, highlight the product sales data, and attract users' attention to the product.

7. Commitments and Guarantees

The description focuses on emphasizing the promises made by the merchant, informing customers of the service commitments they can enjoy after purchasing the product, alleviating customer doubts and making consumption more assured.

8. Promotions

When designing a promotion plan, you can combine offline marketing activity strategies and add some discounts and promotional information to the creative ideas to attract customer interest.

9. Buzzwords

When writing creative copy, you can combine it with current popular terms and hot news to use popular terms to gain more traffic.

3. Creative Writing Skills

1. When the creative idea is consistent with the search term or has a similar meaning, the creative idea will become popular . Netizens will pay more attention to the popular creative ideas, which can bring more clicks.

2. The content of the creative copy should be fluent and consistent with reading logic. Incoherent creative ideas will increase the cost of understanding, let alone attract the attention of netizens.

3. Creative content should be designed around keywords to ensure relevance.

4. With both pictures and texts , it can attract users’ attention immediately.

The above are the creative writing ideas and techniques shared this time. I hope they can help you easily come up with high-quality promotional ideas.

Author: 360 Business School

Source: 360 Business School