3 practical live streaming sales techniques!

Some people say: I understand the principle, but I don’t know how to use it!

So today, we will talk about live streaming sales in a different way, and explore the details to teach you how to improve the conversion rate of live streaming sales.

01. Q&A live broadcast sales tactics

Question: Host, can you match this skirt with the suit you just wore? Can short people wear it? Can slightly plump people wear it?

Asking these kinds of targeted questions indicates that users have developed an interest in your product. On the one hand, you need to answer them patiently and promptly, and on the other hand, you can use routine methods to guide their attention .

Talking skills:

1. The young lady who asked the question can follow the host first, and I will try it on for you right away!

2. Miss, could you please tell me your exact height and weight? This way we can give you more accurate suggestions!

3. Girls with weight XX and height XX can wear it. If your height and weight are within this range, you can

4. XXX is another style suitable for slightly plump people. I asked XX (assistant) to try it on for everyone. Her height and weight are XX...

Q: Are there any discounts? Are there any flash sales? How much does that XX (product name) cost? Are there any coupons? How to get coupons?

These viewers who keep asking for discounts are more inclined to buy products with low average order value, and are likely to frequently appear in your live broadcast room to buy products because of their good quality and low price.

Therefore, you should not only patiently guide them to purchase products with low average order value, but also repeatedly emphasize the strength of the discount and how to use it.

Talking skills:

1. The lady who asked about the coupon (it is best to say her ID name directly), XX has a coupon worth X yuan, and there will be a flash sale at X points. (Then repeatedly tell the specific discount and how to use it, to ensure that the audience can correctly use the discount and place an order under your guidance)

2. There are XX (quantity) left of X coupon. Friends who want to place an order should quickly collect the coupon and place the order. With the coupon plus the discount, it only costs XX yuan (here is to create an atmosphere of rush buying, forcing users to place orders quickly)

Question: Which one is better, this dress or that skirt? How to match this dress? What if there is no suitable bag/shoes to match?

People who ask this kind of questions are all interested, but are hesitant. They are afraid of regretting the order and don’t know what occasion to wear it in or how to match it. For this type of problem, you need to help the user make a decision, so you have to tell her clearly how to choose.

Talking skills:

1. Skirts are suitable for daily wear, and blazers are suitable for commuting. They can also be worn daily. If the lady prefers daily style, or already has a lot of commuting styles in the wardrobe, she can just pick a skirt!

2. Skirts are suitable for girls with XX style, and small suits are suitable for girls with XX style. If you are of XX style, you can directly choose this one (then try it on to show the effect and deepen the user's impression of the product)

Due to the length limitation of the article, we will only share these Q&A live sales scripts. If you still have questions about the above scripts, add Brother Feng’s WeChat: fengyoubai for direct one-on-one online communication for more information!

02. Copywriting version of live broadcast sales speech

Here we have to mention the live streaming sales expert Li Jiaqi. What magic does this man have that makes “all girls” pay the bill?

Because his live selling skills are very rich and attractive.

1. Live sales talk that is specific and reasonable

When you mention Li Jiaqi, you think he is a lipstick seller. But he did make a fortune selling lipstick. The sales record of tens of thousands of lipsticks sold out in seconds is unprecedented, and we don’t know if it will happen again.

Why does his lipstick sell so well? Because he sells lipstick and has a hundred ways to describe the color of lipstick:

◆ The color that is fearless

◆ Apple red, full of vitality

◆ A color to forget your ex

◆ When wearing a windbreaker, you must have this color

◆ Ah, so shiny! Five carat mouth!

◆ Fresh but not low-brow color

◆ The colors painted by Fairy Sister and Liu Yifei

◆ When it touches your mouth, it turns into water. This is the thinnest lipstick I have ever used.

◆ This lipstick dances on your mouth

2. Live selling techniques based on scene- based speech

If you have watched him live broadcast selling perfume, you will find that when he recommends perfume to the audience, he will use situational descriptions to let the audience "feel the smell of the perfume."

◆ A girl in love happily goes to find her boyfriend. It's a very sweet feeling.

◆ Rooftop garden, man-killing fragrance, very suitable for summer

◆ A girl wearing a white gauze skirt, walking on the beach, looks very clean

◆ The smell of the forest after a light rain

With such a scenario-rich description, even if the audience cannot smell the scent, they can basically imagine what kind of feeling the perfume brings to people, thus impressing the audience to buy!

3. Personalized live streaming sales techniques

Just like the character of Cinderella in idol dramas, an ordinary girl is liked by tall, handsome and talented boys because of her kind and optimistic personality, which makes ordinary girls in life can't help but make associations and think that they can also use their kindness to attract the attention of high-quality boys.

There are also such tricks in Li Jiaqi’s live broadcast sales tactics.

For example:

◆ Hermès on your mouth

◆ The color of the mouth is very expensive

◆ Look at my mouth, it's the kind of mouth that only an 18-year-old girl would have.

◆ It feels so exciting, you are the peach on earth

◆ There is an inexplicable delicious feeling

◆ A very knowledgeable girl, with a fairy-like look

This kind of personalized rhetoric makes people think, if I use this lipstick, I will become 18 years old; if I use this lipstick, will I become sweet, etc., thereby stimulating the audience's desire to buy.

In fact, whether it is the character setting, the scenario description, or the rich and varied live sales language, the fundamental purpose is to allow the audience to have substantial associations with the product without being able to touch the real thing, to trust your description and the efficacy of the product, and thus place an order to buy it!

We need to respond flexibly to different scenarios and different product characteristics.

03. Live streaming sales and order tracking techniques

We said at the beginning of the article that after introducing the product, you have to find a way to urge users to place an order, but you can't be blatant about it. You have to follow up skillfully.

We have compiled some commonly used order-chasing techniques and shared them with friends:

1. Ladies, although the event is over, you can still place an order now and the coupons can still be used!

2. The quantity is limited. If you like it, you must place an order in time, otherwise it will be sold out soon!

3. If you grab it, you will earn it. The number of flash sale items is limited.

4. First pay, first served, last 2 minutes! Last 2 minutes

5. The event will end soon, so hurry up if you want to place an order!

6. The strength of this promotion will not be as strong as before, and the sales are very good. If you like it, you must seize the opportunity!

…

The key to urging orders is: you have to create an atmosphere of panic buying, make the audience think that if they don’t buy it now, they will never be able to buy it at such a low price again, and if they don’t buy it now, there will be no chance... Make them feel a sense of urgency and then place an order quickly!