5 ways to effectively drive users to download apps in the App Store!
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If you want to gain users in the App Store, the ranking of the list and the ranking of the keyword search results determine whether users can "view", while what determines whether users "download" is the product details - intuitive display content such as the application icon, screenshots, name, description, etc. Optimizing each link can significantly increase user conversion! 1. The app icon should reflect the core functions of the product. When users look for apps on the recommended page, rankings, or search results, the icon is often the first product element that catches their eye. When users are not familiar with an app, one of the reasons that drives them to download it is: this seems to be what I need. Therefore, if the icon can reflect the core functions of the product and tell users its main purpose, it can catch the target users’ attention in just a few seconds and attract them to learn more about the application. If users are willing to take the time to learn about the app, they are one step closer to downloading it. (Users who are interested in running and fitness will definitely look at the icon on the left for a few more seconds; and the icon on the right will definitely attract more users who are looking for photo-taking apps.) The American company SplitMetrics has conducted multiple A/B tests on app icons. The test results show that optimized icons can increase the installation rate by 3% to 5%. Of course, when optimizing icons, in addition to reflecting the core functions of the product, you also need to pay attention to the selection of elements and so on. 2. Use the app name to describe the main purpose of the app When naming an app, in addition to following the principles of simplicity, ease of understanding, and brand highlighting, we can also try to add some words that describe the purpose of the app to the app name. When users see the app name, they will understand its purpose, which will be more conducive to driving target users to further understand the app or directly download it. (For example, apps like Dayima and Didi Taxi have simple and catchy names, and you can understand their purpose just by looking at the names). Adding words that describe the function and purpose of the app in the app name is also very helpful for users to search for the app when searching for functional words. 3. Put the most important keywords at the beginning of the app title When users browse the rankings or view the details of an app, in addition to paying attention to the app icon and app name, they can also see some keywords at the front of the title (about 2 lines). If the most important keywords are placed at the front of the title, it will be easier for users to grab effective information. Putting the most important keywords at the beginning of the title is also very helpful for Apple's search segmentation. 4. Put your best screenshots first Whether browsing the application information in the search results or viewing the application details, there are only 1 to 2 screenshots that can be automatically presented to the user at the first time. Put the screenshots that you think are most attractive and representative of the app at the front so that target users can see them at first glance, which is also very helpful in driving users to download. Currently, the App Store can upload 5 screenshots. You must make full use of this space. If you miss one, you will lose an opportunity to promote your app to your potential users. 5. Pay attention to the first three lines of the app description. When users view the app details page, most people can only see the first two or three lines of description (this depends on the size of the phone screen). Therefore, the content that best reflects the needs of target users and fully explains the product features must be placed in the first three lines. This will catch the user's attention and attract them to learn more about the app or download it directly. Summary: In addition to the above points, we can also work hard on comments, version update frequency, etc. Don’t forget that this information will also be presented in the App Store application details. No one wants to download an app that is full of bad reviews, and an app that has not been updated for too long may also discourage users from downloading it. It is best to take the overall situation into consideration when conducting ASO. In addition to understanding the main aspects such as the App Store ranking rules and search algorithms, we also need to pay attention to these details.
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