An inventory of common online platform promotions!

Before starting online promotion , you need to understand what promotion channels are available and which promotion channel you need? Now the editor of Sensuanyun will share with you the knowledge about online promotion. The online platform promotion is mainly established by major forum channels such as WeChat, Weibo, QQ, Kuaishou, and Douyin. So what exactly are they?

1. The three most common methods

1. Soft Articles

The main advantage of soft articles is their high cost-effectiveness. They can bring in traffic at low or even zero cost and have long-lasting durability. A high-quality soft article is equivalent to a long-term advertisement, and the traffic it attracts will be accurate enough. A high-quality soft article often makes people not feel that it is an advertisement. It is easy to spread and has a long survival rate. While winning the hearts of users, it will also be forwarded and shared to more people for reading.

2. Audio

As the knowledge payment economy heats up, the popularity of online audio continues to rise. As for audio self-media, many people may not pay attention to the promotion of this field. Many people are only accustomed to promoting content through pictures, texts or videos. In the audio field, everyone can become a host, record content related to their own fields for promotion, and output content value through segmented fields.

3. Video

Video is a new marketing model that combines the visual and auditory elements of traditional marketing. It has a large information capacity and audience depth in terms of the content it disseminates. It is also a form of media that users can easily accept. With the rapid development of the Internet, videos have gained another lease of life, and promotion through videos has received more and more attention. Online video marketing is as effective as TV advertising and has a strong appeal, but the cost difference is huge compared to TV advertising.

2. Search Engine Promotion

First of all, search engine promotion is the current mainstream promotion model, suitable for various industries that can bring a certain amount of customer traffic from the Internet. Also known as search engine optimization, its main principle is to search for keywords through search engines such as "Baidu" and "Google", and obtain a better ranking through technical processing. The reason is simple: the higher the ranking, the more people will see it, and the more people see it, the more potential customers you will have.

As for how to rank higher, first you need to create a website, then update it frequently, create external links, and so on. If you are interested and have time, you can study it yourself. If you don’t have time, you can also outsource to an Internet company.

3. Baidu product series promotion

Baidu bidding and Baidu Union: Baidu bidding is a promotion model launched by Baidu based on Baidu search. When you search for a certain keyword, Baidu search results will set 10 positions on the first page, with bidding ranking (whoever pays more will be at the front) and charging per click (for example, if you set the price to be 5 yuan per click, then 5 yuan will be deducted from your account if someone clicks once, and 50 yuan if they click 10 times). Baidu Union is a promotion model promoted by Baidu in collaboration with major websites. Its form is basically the same as small advertisements on various websites.

If you want to use the above two methods to promote, you only need to contact the local Baidu promotion agent. The approximate cost is between tens of thousands and hundreds of thousands per year, and it may be even higher in popular industries.

Baidu Encyclopedia: A simpler encyclopedia promotion is to submit an entry with your company’s name, which helps to increase network trust and thus indirectly improve conversion rates. For more advanced encyclopedia promotion, you can submit the Baidu entry for the industry and then embed soft advertisements to achieve the purpose of intercepting the homepage link.

Baidu Knows: Questions and answers, you know.

Baidu Wenku, Baidu Wenku: Some planning companies can upload some case books on Baidu Wenku, network disk, etc. to increase their visibility.

4. B2B Promotion

Business To Business is a platform for merchants to merchants. Many suitable industries rely on this channel for promotion. To carry out this kind of promotion, you need to rely on a good platform. Currently, the more popular B2B platforms in China include Alibaba, Made in China, HC360, etc.

5. OTO Promotion

OTO (Online To Offline) means online to offline. Its core is to bring online consumers to real stores, pay online to purchase offline goods and services, and then go offline to enjoy the services. As a new e-commerce model, OTO is an excellent choice for traditional industries to enter the e-commerce field. However, it is important for traditional enterprises to be clear that engaging in e-commerce is only one direction of enterprise development, and providing good offline services is the fundamental basis for the long-term success of an enterprise.

6. Weibo and WeChat Promotion

Weibo marketing is a marketing method that creates value for businesses, individuals, etc. through the Weibo platform. Weibo marketing focuses on value delivery and content interaction. The content of Weibo marketing includes official Weibo certification, increasing effective fans, publishing famous blogs, creating topics, etc.

WeChat marketing promotion is a very popular promotion channel. WeChat promotion has the advantages of time and place: 1. WeChat has an extremely large user base. 2. WeChat's user base occupies women, white-collar workers, and those born in the 1970s, 1980s, and 1990s, all of whom are the main force of consumption in today's society.

Moreover, with the opening of nine advanced interfaces and the addition of a series of commercial elements such as WeChat Pay, the launch of micro-websites, WeChat APPs and other models, WeChat's marketing will become more and more diversified.

7. Local websites for local promotion

The advantage of local information network promotion is that it is geographically targeted, for example: 58.com and other classified information networks and banner ads of well-known local forums, such as Xiaoyu.com and Xiaozhu.com in Xiamen.

Finally, I sincerely suggest that every corporate user carefully choose the promotion channel of the online platform. The cost of promotion and whether the promotion target is targeted at their potential user group are all factors you need to consider.

Author: Tuo Dynasty

Source: Tuo Dynasty