Requirements for B station information flow advertising resources and advertising creative materials!

In this article, the editor will tell you what advertising resources are available for Bilibili’s bidding ads and the relevance of the advertising resources.

Bilibili’s information flow advertising resources include small picture ads and large picture ads.

1. Small picture ads in the information flow of Station B: efficient conversion

The small picture ads in Bilibili’s information flow are very suitable for advertising in education and training, APP downloads, and e-commerce platforms.

The average daily available traffic for small picture ads in information flow is about 200 million, and the current average daily traffic is gradually increasing.

The requirements for creative materials for small picture ads in the information flow of Bilibili are as follows:

1. Material size: 640*400;

2. Material format: JPG/PNG;

3. Material size: within 150KB;

4. Title limit: 2-18 words;

5. Description limit: 2-6 words.

After advertisers choose to place ads on Bilibili, they can monitor the exposure and click data of the ads. In addition, Bilibili ads can be placed precisely, targeting potential users in need.

After a user clicks on an ad placed by an advertiser, the page they are redirected to can be an H5, an external link, or call up other software.

2. Bilibili information flow large picture ads: precise exposure

Like the small-image ads and large-image ads in Bilibili’s information flow, the average daily available traffic is around 200 million, and it is constantly increasing.

If you are promoting a brand event, or want to promote a large-scale anime exhibition or warm up the latest anime, wedding photography and APP application downloads are all very suitable for placing large-image information flow ads. Large-image information flow ads will be more likely to attract user clicks and have massive exposure. Large picture ads + industry promotions can easily attract users to click, pay attention, download, etc.

The requirements for creative materials for small picture ads in the information flow of Bilibili are as follows:

1. Material size: 960*300;

2. Material format: JPG/PNG;

3. Material size: within 150KB;

4. Title limit: 5-32 words;

5. Description limit: 2-10 words.

Well, that’s all for the introduction to Bilibili’s information flow advertising resources.

For advertising at Station B , please contact Qinggua Media

Related reading:

B station advertising costs, advertising advantages and delivery process

Introduction to Bidding Ads and Access Industries at Station B