APP launch and promotion process!

Before promoting, let’s first understand in which application markets our products can be launched.

The Android application market can now be divided into four main categories:

1. Giant group. They mainly include Tencent's App Store, 360's 360 Mobile Assistant, Baidu's Mobile Assistant and 91 Assistant, as well as various mobile assistants from Alibaba.

2. Mobile application manufacturers. Huawei, OPPO and Xiaomi are among them.

3. Third party. The Sogou Assistant that we are all familiar with belongs to the third-party application market.

4. Communications operators. China Unicom's Wo Store, China Mobile's MM App Market and China Telecom's Tianyi Space are also relatively mainstream Android application markets.

App Store has the highest activity rate, so we can release the product on the App Store platform first. Moreover, on this website we can also learn about the user characteristics of each application market, so as to better guide the operation work.

Let’s take App Store as an example to introduce the product launch process.

First, register a developer account on the App Store developer platform. You need to prepare your business license, corporate email address, mobile phone number, legal representative’s ID card and other information.

Then you can directly upload our products. To upload products, you need an Android installation package, a one-sentence introduction to the product, an application description, an application icon, application screenshots, and proof of copyright.

It should be noted that the first 100 words of the application description should reflect the key functions of our product and be attractive enough to users. In addition, 4-5 screenshots of the application should be provided to satisfy the recommendation mechanism of App Store and give us sufficient recommendations and rankings.

It is more troublesome to launch an IOS product. Before registering a developer account, you need to register an Apple ID and Dun & Bradstreet code, and you also need to pay a launch fee of US$99 per year.

After the product is launched, we need to make some optimizations to promote it and increase the exposure of our APP.

The main things that need to be optimized are the screenshots of the app. The text of the screenshots should be simple, clear, readable, and should reflect the features and functional points of the product. Although two pictures can be uploaded, we still need to upload 4-5 pictures so that we can comply with the recommendation mechanism of App Store and improve our ranking.

Official label: Apps with official labels can gain more trust from users and increase their credibility. They can be added on the developer platform of App Store.

Application description: The application description should include the company introduction, product introduction (functions and activities) and contact information. The functions and features of our product should be highlighted in the first 100 words to attract users.

Comments. User comments play an important role both on e-commerce platforms and in the app market. Users will definitely learn about the app through comments before downloading it, and a complete review will increase the exposure and ranking of our products. When we make a review, we must include the product's keywords and the product's functions and features.

The optimization of Apple's app market is not much different from that of Android, except that there is an additional keyword optimization . Apple can add 100 keyword characters.

Keywords should preferably include product words, industry words, competitor words, suffix words and hot words. Words with high search indexes should be placed in front, and words that must be covered should be separated by commas. Keywords should not be repeated, otherwise the number of keywords automatically matched by the system will be reduced.

In addition to these optimizations that can increase our exposure, we also promote our products through some paid channels.

Android users can apply to participate in the event through the background of the App Market.

The other is the commonly used online promotion method, such as CPM, CPC, CPT and other promotion methods. This requires determining whether to use CPM or PPC based on the characteristics of your product. We may need to try various methods before deciding which method to use.

These payment channels can all be assisted by third-party platforms.

These are the basic processes from product launch to promotion.

Author: Muzi

Source: Muzi Operation