Solid info! Tips for promoting the Mayu APP!

How to carry out advertising promotion on Mayu APP?

Mayu APP is the first mobile assistant software for girls in China. Meiyu takes menstrual period management as its entry point, and also provides women with functional services such as pregnancy preparation, pregnancy, parenting, and community communication.

Pomelo:

1. The number of users equals the effect. As of now, the number of daily active users of Mayu has exceeded 20 million! 2. Mayu, an influential female brand on mobile, is an app advertisement mainly targeting female audience.

So how does Mayu APP advertise?

You should first make a plan for the product you want to promote (the following is a promotion process for milk powder):

1. Promotion strategy

1. Carry out brand promotion and guidance for potential female users in the middle and late stages of pregnancy, generate behavioral conversions towards the brand, and increase brand penetration

2. Provide brand guidance to female users in early pregnancy and increase brand penetration through emotional involvement

2. Brand display for target groups

1. Targeting groups such as "hot moms"

2. Characteristics: Having a baby, a large demand for milk powder, and at the stage of choosing which brand of milk powder to buy

3. Form: Direct native advertising, showing product advantages and event promotions to convert users

3. Behavior conversion of demand groups

1. For those in the second and third trimesters of pregnancy

2. Features: Currently in the stage of choosing brand milk powder

3. Form: The circle topics are used in stages to guide the brand, so that users can have a further understanding and recognition of the brand.

The first step in behavioral conversion: building brand trust

Position: "Late Pregnancy Mommy" / "Mid Pregnancy Mommy" single circle top

Topic: Expert Q&A

content:

1. The brand's club expert advisory group will conduct a Q&A activity at Mayu

2. Targeted questions and answers can be provided for pregnancy preparation, pregnancy, and prenatal care.

3. Regularly conduct Q&A activities with different themes to cultivate users’ habit of regular participation

Purpose: To demonstrate brand expertise through expert Q&A and deepen users’ trust in the brand

The second step of behavioral conversion: increase brand awareness

Position: "Late Pregnancy Mommy" / "Mid Pregnancy Mommy" single circle top

Theme: "How much do you know about xx (brand name)" Q&A activity to grab a gift pack

content:

1. Set up a brand product gift package, promote it and let users win the gift package by grabbing the building

2. Gift package reply questions can be set to content related to brand efficacy or products

3. Inform users in advance of the time and circle where the gift package will be dropped

4. The gift package will be dropped in the circle on time. Users can reply to the questions and get the gift package if the answer is correct and they reach the corresponding floor.

Purpose:

1. Sufficient exposure of the brand

2. Deepen users’ understanding of brand characteristics and advantages

3. Interesting activities make users happy to participate and increase their impression of the product

Behavior conversion step 3: convert brand behavior

Location: "Late Pregnancy Mommy" / "Mid Pregnancy Mommy" / Delivery Bag Guide Single Circle Pinned

Theme: "Little Happy Box - Warm Mother's Day" trial activity

content:

1. Package the brand’s series of products into “small happy boxes” as samples

2. Put forward "trial recruitment" in the circle to attract users' attention and apply.

Then, by setting user conditions, users are selected to receive trial products at the hour.

3. Create a pinned post after users use the product and collect user trial reports for secondary exposure and discussion

Purpose: 1. Encourage users to take action and convince other potential users through user dissemination and positive reviews

5. Brand guidance for potential groups

1. For those who are preparing for pregnancy and in the early stages of pregnancy

2. Features: Currently in the stage of recognizing brand milk powder

3. Form: Use circle topics in stages to introduce emotions, so that users can develop emotions towards the brand and increase brand penetration

The first step of brand guidance: emotional engagement and sharing needs

Position: "Early Pregnancy Mommy" single circle top

Topic: Pregnancy Diary

Purpose: Whether it is pregnancy or the birth of a baby, every little change is enough to be recorded. Let the brand photo album grow with you. In every stage of life, the brand will accompany you.

Content: Sponsored by the brand, users post in the circle, check in every day to update their pregnancy records, and high-quality users are rewarded with photo albums or Polaroids with the brand logo.

The second step of brand guidance: emotional involvement and companionship needs

Location: "Early Pregnancy Mommy"/Pregnant Mommy Wish Wall Single Circle Pin

Theme: Love the companion bracelet well and accompany with your heart

Purpose: Companionship is a commitment. After the passionate vows of love, a woman's happiness comes from her husband's silent companionship and waiting for her day and night when she is pregnant. Just like this pair of companion bracelets, they are independent of each other but attracted to each other, and understand the simplest meaning of life.

Content: Sponsored by the brand, users who share their interactions with their loved ones when they first became mothers in the circle will have the opportunity to receive exclusive

Customized companion bracelet

The third step of brand guidance: the need for emotional involvement and prayer

Location: Boot image

The above is an introduction to the advertisements on the Mayu APP. I hope it can be helpful to everyone.