3 tips for paid promotion of APP applications on Android channels

1. If you want to find real users, pay for the app store

●Advantages: There are many real users, and the authenticity reaches 85%-99%;

●Disadvantages: The cost is relatively high and it is not suitable for small companies to promote APP.

I believe every developer has seen the list prices of major app stores to some extent, but what is your reaction after seeing them? The fees are high, the scheduling is uncertain, and the agency collects the money first and then schedules the appointment. I won’t talk too much here. I have personally divided the performance of each app store into different levels for your reference: Xiaomi > 360 Mobile Assistant, App Store > Baidu Mobile Assistant, Wandoujia > others, etc. Everyone should remember that App Store and Xiaomi schedule their apps on a weekly basis, while Baidu schedules their apps from the 16th to the 20th of each month. If you have money, you can definitely get a recommended position in the app store. I mainly want to tell you about several app stores where developers can recharge and promote on their own, and we can control our own advertising.

① Huawei

Process: Contact customer service for evaluation (no points wall, app promotion wall, or pop-up ads required) –> Recharge (no minimum recharge limit) –> Create a CPD promotion order –> Promote the app –> Invoice.

Note: All agreements must be electronic and there is no need for paper agreements.

② Baidu

Process: Sign the electronic agreement –>Recharge (3,000 yuan to open an account) –>Open an account –>Promote and apply.

Note: Baidu advertising platform, http://apptg.baidu.com/, currently has a recharge activity of 10,000 to get 500, 20,000 to get 1000, and 30,000 to get 1500.

③Pea pods

Process: Sign the electronic agreement –> Recharge (minimum 8,000) –> Promote and apply.

Note: Wandoujia provides two types of advertising: "display advertising" and "keyword advertising". For details, please refer to http://developer.wandoujia.com/ads/tuiguangwei/.

The charges for the two types of ads are based on the CPD bidding method. For details, please refer to http://developer.wandoujia.com/ads/tuiguangjieshao/

④ Xiaomi

Process: Submit for qualification review –>Recharge (minimum 10,000 yuan, background application, bank transfer, email confirmation) –>Establish creative promotion (review) –>Promote application.

Note: Marketing platform: http://e.mi.com/.

2. If you want to increase the number of member registrations, look for a mobile alliance platform

●Advantages: You can get as much as you want. The effect is fast and the cost is moderate;

●Disadvantages: There are a high number of silent users, a high uninstall rate, low user stickiness, and almost no retention.

In the mobile alliance advertising platform industry, there are no less than 60 cooperative merchants in China. For details, please refer to the document "App Promotion Alliance Channel Contact Directory (Fourth Issue)". After investigating so many companies, I think Duomeng, Wanpu, Anwo, Youmi and Limei are the strongest. If you want to use the alliance channel, you can find these merchants to cooperate.

In the alliance industry, most of the advertising forms they use are video promotion, point wall, application wall, banner, graphic information flow, push message delivery, etc. The way I least agree with is the point wall, because after doing it, I found that it is a pitfall. Although the volume increases quickly, users do not download it because the software is good and they have a need. Most of them just want to complete the task, so the survival rate is very low. It is not suitable for initial promotion, but if your project is in the financing stage, this is also a good way to burn money to increase volume. Industry prices are for reference only: Android activation is 1.5-2 yuan, registration is 2-2.5 yuan; IOS activation is 2-2.5 yuan, registration is 3-4 yuan.

3. If you want to promote your brand, news reports are essential

●Advantages: It can expose your products and company in the circle and attract the attention of some investors and media;

●Disadvantages: It cannot bring in registrations, and many submissions are not published.

Many people want to make their products well-known in the industry, but they don't know where to start. Many people rely on writing some soft articles and paying to publish them on major portals. I would like to say that this will not work. I suggest that you take three steps:

① Submission: collect submission email addresses from all media outlets. Some submissions can be made online. The content of the submission is very particular. You must not deliberately promote your own products. You must write some evaluation drafts, company project financing, founder's entrepreneurial history, major product version iterations, etc.

② Find some media for interviews, such as 36Kr, Chuangyebang, Huxiu.com, etc. At this point, I suggest that you make more friends in the media, especially those who have worked in public relations in the media. We currently have connections with 10 media, including NetEase, 36kr, Chuangyebang, Internet Analysis Salon, and Minority. Whenever there is a product iteration, we will ask them to help promote it, which will definitely bring a lot of registrations. If you can't handle these media, you can start with local media;

③ Open your own column. You can start a column in Titanium Media, Webmaster Network, Internet Analysis Salon, APP Application Home, Webmaster Home, etc. First, write some articles from the perspective of a website editor and then combine them with the characteristics of the website. The chance of passing is higher.