Short video live streaming skills

This time I will share with you some live broadcast operation skills. It is a detailed sharing, so it is divided into several stages. The content and operation details are written out perfectly. There will be more or less words, but you can't be afraid of hard work when learning this thing. Only in this way can you make money. You should operate more and broadcast more to improve your live broadcast sales. Okay, without more nonsense, let's get to the point.

Some cases use TikTok, mainly to help you understand better.

1. Recommendation of live video

When you live stream on a short video platform, there will be natural recommended traffic. This is determined by your level in the platform's traffic pool, which is what some platforms call weight. This concept is vague and no platform has given a detailed definition, but it is indeed a default fact.

1. Fans bring their own recommendations

If you have hundreds of thousands of fans, when you start broadcasting, if your fans are browsing Douyin, they will receive live broadcast recommendations. This will attract fan traffic, and the traffic will be more accurate. If you sell goods, it will be easier to bring in orders. This is a precise recommendation

2. Traffic pool recommendation is to push to some intended groups of people randomly. If you sell women's clothing, there is a high probability that good-looking young ladies will be pushed to you. This is a positioning based on your title or the content direction of the live broadcast room.

3.dou+ push , this is a paid push, rich bosses can send assistants to live broadcast rooms at will. 2. Live Cover and Title

1. When you are asked to set the cover and title during the live broadcast, many people don’t care and just skip the live broadcast, not knowing that this step is very important. In the live broadcast square, there are many live broadcast rooms on display, and the most significant feature that determines whether users enter your live broadcast room is the live broadcast room cover. According to relevant statistics, live broadcast rooms with set covers have much more viewers than those using default avatars. Is it surprising?

2. How to create a live broadcast cover?

1) The live broadcast cover should be clean and clear

2) The cover should highlight the content

3) The live broadcast cover cannot violate regulations

4) Don’t change the live broadcast cover frequently

A clear cover and non-violent operations will more easily bring in traffic. Any violation of regulations, such as vulgarity, will result in restricted traffic.

3. How to write a live broadcast title?

1) Highlight the host’s characteristics

Highlighting character labels helps viewers get the host's key information as soon as possible.

2) Highlight content and talent display

3) Highlight novel gameplay

For example, if you have a flash sale or a giveaway session during the live broadcast, you can reveal this appropriately in the title to attract users to pay attention to your live broadcast room.

4) The title is relevant to the live content

Your title should be as relevant as possible to the content of your live broadcast. If your live broadcast involves dancing, you can use the title to indicate that you are cooking. Such irrelevant and deceptive titles will cause users to be disgusted and are not conducive to increasing the popularity of the live broadcast room.

In addition to these tips for writing live broadcast titles, there are also some things we need to pay attention to when writing live broadcast titles to avoid violations that may cause the live broadcast room to be restricted.

5) Taboos in live broadcast titles

Just like the live broadcast cover design, some people will deliberately include vulgar innuendos, violence, gambling and other content that violates the platform's regulations or values ​​in the live broadcast title in order to attract attention. Refer to Douyin community self-discipline

6) How to write

Directly and suddenly the content, do whatever you want. After setting the keywords, you can attract traffic to the square. For example, if I am selling clothes, I can directly write: new women's clothing, welfare discounts, live broadcast to highlight the key points of the content. 7 characters or less is preferred

4. The Importance of Live Streaming Preview Copy

Taking Tik Tok as an example, a good Tik Tok live broadcast trailer copy is the key to determining whether anyone will watch your live broadcast room!

How to write a good live broadcast preview copy that will make people curious about the content of your live broadcast at first glance and want to enter your live broadcast room to see what it is like?

How to write live broadcast copy? Let me give you an example:

Luo Yonghao's live broadcast warm-up, his live broadcast warm-up copy is written like this:

Poster preheating copy:

(Basically) not making money, making friends.

(Perhaps) the first generation of Internet celebrities in China.

The copy on this poster, with a few eye-catching large characters, is (basically) "Don't make money, make friends", which weakens the effect of the advertisement;

(Perhaps) the first generation of Chinese internet celebrities, not only did they bring fans closer, but also gave people a sense of light-hearted humor, while also arousing fans’ desire to watch;

How do you post as a host who sells products or does live broadcasts? It's very simple actually.

Use the method of pointing out the theme + being funny + offering discounts to directly write the live broadcast warm-up copy!

While paying attention to the poster copy, also pay attention to the poster design!

If you are selling delicious food, you can just put the tempting food on the poster, and then mention the theme in a light-hearted and funny language, so that people can see the novelty at first glance! Finally, highlight the discount price and it will be easy for your fans to look forward to your live broadcast!

Be prepared when doing a live broadcast, otherwise your efforts may go to waste.

1) Video preheating 3-5 days in advance, of course, you can also arrange it earlier according to your own content.

2) Promote through other channels before the live broadcast as an inflow of traffic, such as WeChat Moments, etc.

3) Live broadcast copywriting. The anchor who sells goods must write good copywriting to prevent problems when selling goods. Prepare the live script

As long as you do a good job of content preheating, live broadcast copywriting, and good live broadcast content, your live broadcast sales will also have a place.

Author: Qinghao

Source: Kuoyi Culture Media

Related reading:

A guide to avoiding pitfalls when placing advertising campaigns for selling goods via short video live streaming!

2020 Short Video Live Streaming Operation and Monetization Guide