Practical explanation of online promotion

Since coming into contact with the Internet, many people have been worried about traffic generation. How to actually drive traffic through online marketing promotion? Is there any way to drive traffic?

How to quickly and effectively attract traffic through online promotion ? In this article, Jun Ge will tell you the practical methods of attracting traffic through online promotion!

You should choose online promotion channels and methods based on your industry characteristics, product features, and target audience.

What is online promotion?

The carrier of online promotion is the Internet, and online traffic generation is to attract traffic and fans for yourself through some channels on the Internet. Network traffic can be directed through many platforms and carriers. The so-called traffic diversion is to use various methods to direct traffic to your own website, store or product page.

Internet promotion is classified according to channels, including search engine promotion, Baidu promotion, email promotion, BBS promotion, blog promotion, Weibo promotion, QQ group promotion, WeChat promotion, video promotion and so on.

Through the above analysis of online promotion channels, you can use the major categories of APPs in these channels as your own promotion tools. Popular ones like Xiaohongshu, Douyin, Toutiao, etc. are all very good promotion channels. You can also pay online advertising companies for promotion.

If you want to promote and attract traffic quickly, Jun Ge recommends that you build a short video platform. After all, short videos are now a hot spot for traffic. Secondly, you need to build a self-media matrix based on your own positioning, including website construction, bidding, and full-network coverage promotion. Another point that needs to be noted is the continuous output of high-quality content and the maintenance of users.

First of all, make the following decisions on network promotion:

1. Understand the product

Understand the advantages of the product, differentiate it from peers, magnify the advantages, and package the product. For example, if you are engaged in education and training, it is an advantage if your product is easy to teach, so you can offer teaching services.

2. Understand the users

Regardless of whether you are doing SEM, the selection of SEM keywords should be based on the customer's perspective to explore what points they may search for about the product. The technology is not the problem, what is important is the idea.

3. Understand the self-media platform

Weibo, WeChat, Xiaohongshu, QQ, Zhihu, Douban, Tieba, QQ interest groups;

Short video platforms: Miaopai, Kuaishou, Douyin, Weishi, Xigua Video;

Q&A: Baidu Knows, Baidu Experience, Tianya Q&A, Yahoo Knowledge Hall, Sina iAsk, Qihoo Q&A, Sohu Q&A;

Classified information network; blogs: Sina Blog, NetEase Blog, Sohu Blog, Blogbus, QQ Space, etc.

Now short videos are becoming popular on platforms such as Miaopai, Kuaishou, and Meipai. The most important thing for us is to capture the originality and scarcity of the videos. Sometimes we can find users to comment directly under these softwares, and this way of attracting traffic is also quite significant. As customers in the market follow the media, we need to understand the characteristics of each media and its traffic generation mechanism. Create content or stories related to the product.

There are many ways and methods of online promotion. Here are a few:

1. Search engine promotion

Baidu, 360, Sogou... The core of these platforms is ranking, and the most direct way to obtain ranking is bidding; in addition to bidding, you can also use their own products to promote, such as Baidu's Baidu Tieba and Baidu Knows.

Therefore, promotion around search engines, especially around keywords, is currently a relatively efficient promotion method, and its characteristic is that it can be promoted very accurately. Jun Geman recommends that you use search engine bidding platforms for promotion. These platforms not only have huge traffic, accurate customer groups, flexible backend operations, and can effectively control budgets and bring business opportunities to users.

2. Target Keywords

For target keywords, there may be one or more Baidu Knows on each keyword search homepage. If we put all these Baidu Knows at the top, I think everyone already has an idea of ​​the effect.

In other words, you want your target customers to search for keywords to find your website. Many people's understanding of SEO search engine optimization is "keyword ranking", which is the target keyword in a simple sense.

3. Content Quality

Content display, a high-quality content can make the link ranking higher, especially in the later stage. The later the content is, the more the ranking depends on the content, so we need to do a good job in content quality. In an era where everyone is a self-media, the promotion effect of attracting traffic from self-media platforms is quite good. The main thing is to create content to attract fans, but the most important thing is to continuously output quality content, be good at capturing hot news events, cater to news headlines, user reading preferences, write commentary articles, etc.

4. QQ Group Promotion

QQ groups are very large, with hot topics every day and new things coming out all the time. By directing traffic to QQ groups on Weibo, we can better operate them. Still remember to use original content + scarce online movie software and other resources. Use keywords to search for groups related to your products and industry.

Finally, I want to say that if you want to do a good job in online promotion, execution is the most important thing! There are many promotion techniques, and you can promote according to your own strengths. For example, if you are good at writing articles, write more; if you are good at making videos, make more.

There are many ways to promote online and it is recommended that you also decide based on your own products.