Essential: 126 tools and 15 promotion channels for a complete event planning

This is a sequential article, so please be sure to read it from beginning to end in the best way!

▌Activity preparation stage

During the preparation stage of a purpose-oriented event, you need to research your past operations , target user groups, competitors, and the entire industry, and clarify your current resources in order to develop quantifiable event goals to guide the planning and execution of the entire event. In addition, during the preparation stage, you need to practice basic skills, including copywriting and preparation of event operation qualities.

So, what tools might be used in the preparation stage of an event?

1. Tools for researching yourself, your competitors, and the industry

Mr. Market recommends this magical tool called " Big Data Navigation" to everyone. It covers data, query, analysis, investigation and ranking tools in 66 fields including websites, mobile applications, entertainment, advertising , e-commerce, television, finance, investment , TMT, new media , social media , performance, etc.

Whether you want to conduct statistical analysis of your own situation, study and understand the specific situation of your competitors, or grasp the direction of the entire industry, you can find it all here.

Big data navigation website: http://hao.199it.com/

Note that you need to choose the most suitable analysis tool based on your field, the corresponding application, the data content you want to obtain, etc.

The tools here are both free and paid. General website analysis tools can be used for free, while intelligence monitoring tools require payment. The advantage is that the monitoring objects and content can be customized, and the data is more accurate and referenceable.

Recommend some commonly used analysis tools:

iResearch : http://www.iresearch.com.cn/ (paid)

Hongmai Software : http://www.soften.cn/ (paid)

Nielsen: http://www.nielsen.com/cn/zh.html (paid)

Baidu Index: http://index.baidu.com/ (Internet Trends)

CNZZ : http://www.cnzz.com/ ( traffic statistics)

Baidu Index: http://tongji.baidu.com/ (analysis and monitoring)

Ali Price Index: http://www.aliresearch.com/ (e-commerce data query)

Yeezan: http://www.yeezan.com/ ( public account portrait)

Data Story: http://social.datastory.com.cn/rank (Brand WeChat Ranking )

2. Determination and attribute analysis of target user groups

Only by accurately segmenting the target audience and understanding the attributes and preferences of this group can we further clarify the event format, prizes, and publicity channels and create activities that are popular with the audience.

In the statistical analysis of the target group, some user attributes and data can be obtained through sampling surveys, thereby making estimates and inferences about all target objects.

The following online research tools may be useful:

Questionnaire Star : http://www.sojump.com/

Activity box : http://www.huodonghezi.com/

Diaochapai: http://www.diaochapai.com/

Tencent Questionnaire: http://wj.qq.com/

Tomato Form: http://fanqier.cn/

Jinshuju: https://jinshuju.net/

Mike: http://www.mikecrm.com/

Questionnaire website: https://www.wenjuan.com/

Diaochatong: http://www.diaochatong.com/panel/index

3. Cultivate activity operation personnel’s planning and copywriting abilities

The initiation and planning of an event all depend on the operators, whose professional qualities, creative talents, and copywriting skills have a profound impact on the entire event. Good copywriting can even directly lead to viral spread and lay the most solid foundation for the promotion and warm-up of the event.

Copywriting planning ability is not innate, it can be cultivated through learning. The key is for operators to read more, study more, write more, and accumulate more. Reading is the best way to learn. In addition to professional copywriting books, reading a lot of poetry is also a good way to cultivate a sense of language and concise wording in copywriting.

In terms of professional copywriting books, the market recommends the following:

"Super Copywriter" (Zhu Bing)

"Copy Fever" (Luke Sullivan)

The Copywriting Training Manual (Joseph Sugarman)

The Complete Copywriting Handbook (Robert Bly)

"The Copywriters Who Make Them Feel Despair" ( Xiao Ma Song )

Advertising Copywriting (Philip Ward Burton)

Xiaofeng Modern Chinese Advertising Grammar Dictionary (Feng Xindong)

"World's Top Copywriters: The Creative Paths of 32 of the World's Top Advertisers"

Confessions of an Advertising Man ( David Ogilvy )

Ogilvy on Advertising (David Ogilvy )

In terms of poetry, I recommend a few books:

Crescent Moon, Stray Birds by Rabindranath Tagore

The Complete Collection of Poems and Biography of Cangyang Gyatso

Poems for Children by Bei Dao

Xi Murong's Poems

The Complete Poems of Haizi

Wang Guozhen's Selected Works

Farewell to Cambridge by Xu Zhimo

You Are April on Earth - Lin Huiyin

Shu Ting's Collected Works: Shu Ting's Poems

Selected Poems of Gu Cheng: I Will Breathe Like Grass

"Selected Misty Poems: Classic Poetry Series by Famous Writers"

I have selected a poem by Lin Huiyin for you to appreciate. Yes, it is one that I like:

You are the April day on earth

I say you are the April day on earth;

The laughter lit up the winds on all sides;

The lightness dances in the splendor of spring.

You are the mist in the early morning of April,

The evening breeze blows softly,

The stars flashed accidentally,

Fine raindrops fall in front of the flowers.

That light, that graceful, you are,

You wear a crown of bright flowers,

You are innocent, solemn,

You are the full moon every night.

You are like the yellow after the snow melts;

Fresh green buds, you are;

Tender joy,

The water's light floats the white lotus you've been dreaming of.

You are the blossoming flowers of each tree,

It's the swallows whispering on the beams,

——You are love, warmth, and hope.

You are April on earth!

▌Activity planning stage

With all the preliminary preparations ready, the event will enter the formal planning stage, where creative ideas and copywriting take place.

The event planning plan needs to be refined and it plays a role of connecting the past and the future: it is closely related to the quantitative goals set in the early stage to ensure the smooth execution of the subsequent activities. Therefore, planning must be highly relevant, interesting, attractive, feasible, and spreadable.

1. Efficient team collaboration

Planning is not a one-person job. It generally requires a team of two or more planners to participate together. At the same time, based on the actual situation, relevant personnel such as design, product, and program will be added to assist in the formulation and implementation of the plan.

This involves the issue of communication and collaboration within the team. How can we improve overall work efficiency and achieve the best collaboration results ? The following commonly used team and document collaboration tools can help:

DingTalk: https://www.dingtalk.com/

Worktile: https://worktile.com/

Evernote: https://www.yinxiang.com/

Huoban: https://www.huoban.com/ (Redefine collaboration with data)

@Team: https://www.atteam.cn/ (enterprise-level collaborative work platform based on cloud services)

Shimo Documents: https://shimo.im/ (supports online documents and spreadsheets edited by multiple people at the same time)

2. Generate creative ideas

Event planning requires great creativity, and good ideas can often bring unexpected event results. Setting up a planning team also has this level of consideration, as it can pool the wisdom of many people.

Brainstorming is one of the best ways to generate ideas and make decisions . It can be used in the event planning process. Team members can discuss collectively, put forward new ideas, trigger everyone's associations, and provide more possibilities for the creative completion of the planning scheme .

To ensure that brainstorming is carried out better and more efficiently, mind maps and flow charts are good auxiliary tools. They use simple graphics and texts to vividly show the mutual relationships between topics, which helps to maximize the expression of divergent thinking.

The following mind mapping and flow chart (fishbone diagram/five forces diagram, etc.) tools are recommended:

XMind: http://www.xmindchina.net/ (Software)

Mindjet: http://www.mindmanager.cc/ (Software)

FreeMind: http://freemind.en.softonic.com/ (Software)

iMindMap: http://www.imindmap.cc/ (Software)

Baidu Mind Map: http://naotu.baidu.com/ (online)

MINDPINTEAM: http://mindmap.4ye.me/ (online)

Mindomo: https://www.mindomo.com/zh/ (online registration required)

ProcessOn: https://www.processson.com/ (registration required)

Edraw edraw: http://www.edrawsoft.cn/ (need to download)

Visio, Word, PowerPoint

3. Activity copywriting stage

Once you have a good idea, you can start writing the event copy.

A complete event copy should include: event theme, promotional copy, background, target audience, time, location, participation rules, award settings, precautions, etc. Apart from the theme and promotional copy, other contents are expressed in a straightforward manner, emphasizing simplicity and clarity without deliberately pursuing the refinement of words; while the theme and promotional copy of the event need to be carefully crafted, and everything from the wording to the connotation must be appropriate, attractive, and highlight the highlights.

Regarding the writing of event themes and promotional copy, in addition to the planners creating them entirely by themselves, imitating and borrowing from others' copy is also a quick and effective method.

For example, you can imitate the small and fresh copywriting of Taobao shops such as "Bubu Budong", "Fairy's Pocket", "Two or Three Things", "Mori Suku", "Lu Sheng", and "Bai Wu Xi", so that the words can pass by like a breeze and stir your heart.

When you write a PPT,

Alaska cod are leaping out of the water;

When you look at the report,

The golden monkeys of Baima Snow Mountain just climbed to the top of the tree;

When you squeeze into the subway,

The mountain eagles of Tibet have always been circling in the clouds;

When you quarrel in memories,

Nepalese backpackers drink together by the fire.

There are some roads that you cannot walk on with high heels, some air that you cannot smell even with perfume, and some people you will never meet in an office building.

You can also cleverly use the " Durex " connotation joke-style copywriting

The fastest man is not the best, it is the one who perseveres to the end who is the truly strong man;

Or Bonne Sante's classic copy: Yes, here is the bartender you want to beat up/You are not welcome to drown your sorrows in wine here/Come, here are good wine and bad women.

More classic copywriting references: Taiwan Left Bank Café, Beatles classic copywriting, Chivas classic copywriting, Bourbon classic copywriting, Martell Gold Medal long copywriting, Great Wall Wine long copywriting, Hartway Shirt classic copywriting, Marlboro classic copywriting, NIKE classic advertising copywriting, Xu Shunying classic copywriting, Neil French classic copywriting, Leo Burnett classic copywriting, Ogilvy classic copywriting.

4. Production of pre-launch promotional posters

Regarding the production of promotional posters, if conditions permit, you can ask a UI designer to make them specifically; but for most small-scale events, either the designer cannot spare the time, or the designed effect does not meet the planner's requirements, so you can make the posters yourself.

At this time, you may need some inspiration, design resources, and poster making tools. Mr. Market recommends another great website, “Designer Website Navigation” , which includes more than 300 practical tools such as resource downloads, design tutorials, high-definition galleries, color schemes, font designs, inspiration and creativity, etc., which are enough for non-designers to find inspiration and carry out simple poster design.

Website: http://hao.uisdc.com/

For poster design tools, in addition to PS, I strongly recommend Chuangketie, which comes with a wealth of template materials, and you can also upload the templates you want by yourself. It is easy to operate and does not require too much technical skills, and you can still make good-looking posters.

Chuangkit: https://www.chuangkit.com/

5. Determination of the activity location

It is important to address the question of where the event will take place. Usually we divide activities into two types: online and offline, and the venue selection and requirements of the two are different.

Online activity venues rely on the Internet. According to the nature and form of the activity, there are generally two situations: one is that there is no need to rely on a third-party platform, and the activity is completely carried out on its own official website or app, such as the Alipay lucky draw activity; the other is to use third-party software or platforms as the venue for the activity.

Some of the platforms used for online activities:

Social platform: WeChat group , Weibo group, QQ group

Social Media Platforms:

WeChat: http://weixin.qq.com/

Weibo: http://weibo.com/

QQ: http://www.qq.com/

Baidu Tieba : http://tieba.baidu.com/

Douban : https://www.douban.com/

Zhihu: https://www.zhihu.com/

Tianya Forum: http://bbs.tianya.cn/

Renren : http://www.renren.com/

Mop: http://www.mop.com/

Live streaming platform :

YY Live : http://www.yy.com/

Douyu TV: https://www.douyu.com/

Bilibili (B station) : http://www.bilibili.com/

Huya Live : http://www.huya.com/

Huajiao Live : http://www.huajiao.com/

Inke Live : http://www.inke.cn/

The selection of venues for offline events is much more complicated. The size and type of the venue (hotel, convention center, cafe, theater, private place, etc.) must be determined based on the number of participants in the event. The environment around the venue must also be considered, including transportation convenience, traffic flow, and location. In short, it must not only be in line with the type of activity itself, but also satisfy the convenience of the activity objects to participate in the activity.

Offline event venue search and booking website:

Site website: http://www.changdiwang.com/

Taohuichang: http://www.taohuichang.com/

Yunspace: http://www.yunspace.com.cn/

Baichanghui: http://www.baichanghui.com/

Eventown: http://www.eventown.com/

31huiyi: http://www.31huiyi.com/

▌Activity execution phase

Once the planning stage is successfully completed, it is time to put the plans into action one by one. The execution process of the activity is divided into a warm-up period and an activity period.

1. Initiation of the activity

Common in offline activities, through professional event publishing platforms, the entire event is put on the platform in advance as one of the publicity channels, informing the audience of relevant information about the event and providing a registration entrance:

Activity tree: http://www.huodongshu.com/

Activity line: http://www.huodongxing.com/

Activity website: http://www.huodongwang.com/

Love activities: http://www.ihotdo.com/

Interaction: http://www.hdb.com/post

Activist: http://www.huodongjia.com/

Event Dove: http://www.eventdove.com/index.html

Marketing website: http://www.shichangbu.com

2. Pre-event promotion

The key to the preheating promotion of an event lies in the selection and delivery of channels. No matter how creative an activity is, it will be useless without strong channels to support it.

01) Promotion on the official website

Use the product's official website to promote the event, and add your event guidance information in the most conspicuous place on the site, or in the section that users pay most attention to. This will attract users' attention to the event as quickly as possible. You can put a banner image of the recently launched event on the homepage, or directly put the event content section in the homepage carousel.

In addition, you can also post the QR code image of your WeChat public account on the official website. In addition to users themselves wanting to understand the value of the WeChat account, after users scan the QR code and follow it, they can also immediately receive automatic replies to activity recommendations, killing two birds with one stone.

02) Official media takes the lead in the event

Now the company’s products will be used as official media, the main ones being Weibo and WeChat. The official Weibo account of a company can generally be added with a blue V, and WeChat has service accounts and subscription accounts , etc. So these are the manifestations in these two most commonly used official media.

①Official Weibo Operation

a． You can put two event banner pictures on the official blog homepage, and click the link to go to your event special page or event product page.

b. The official Weibo account initiated topics related to the event to heat up the atmosphere and encourage netizens to forward the topics on Weibo. Xiaomi has recently been promoting #小米5#, giving out coupons and explaining the content of the event directly on Xiaomi’s official blog.

②Official WeChat public account

a． Recommend pictures and texts to build momentum for the event

Push promotional images and texts to warm up the event in advance on subscription accounts or service accounts. Push a detailed and interesting text and picture recommendation of the event in advance. You can use official language, but it is better to introduce the content of the event to users in an interesting, vivid and sincere tone, so that users know why this event is worth participating in. If the pictures and texts are creative enough, they may even lead to spontaneous sharing by users. JD.com ’s 618 promotion period started one month in advance (starting on May 17), bombarding the subscription account with information about JD.com’s 618 related activities. Tmall promoted its Tmall Super Games during the opening period of the Olympic Games. Compared with JD.com’s intensive text and picture push during 618, Tmall’s push was like a breath of fresh air.

“JD.com on the left, Tmall on the right”

b. Open up the shopping process and quickly convert activities

Opening up the shopping process on WeChat will help activities achieve conversions more quickly. If you are a company that sells goods, you can open WeChat payment through a certified subscription account or service account, and sell goods directly on the WeChat public account, connect to a third-party mall, or connect to a self-developed micro mall.

03) EDM email marketing: Send emails to your customer base

EDM, the full name is Email Direct Marketing, which means email marketing . Generally speaking, users will leave their email addresses when they register. You should organize their email information and inform you of the existing user groups via email. The disadvantage of sending emails is that there is almost no secondary dissemination. This method may be a bit old-fashioned, but it is not without effect. It is always good to try more.

QQ emails have reminders. When the email message pops up, the email title is the first thing that comes into view. Therefore, the title of the event content email is mainly to catch the user's attention and remind him/her to participate in the event.

04) We-media platforms : content distribution channels

In fact, in addition to being pushed on WeChat public accounts, Weibo, and email marketing at the same time, an event promotion picture and text can also be distributed to various self-media platforms registered under the brand name to achieve multi-channel promotion. However, it should be noted that WeChat public accounts, Weibo, and emails are all controllable by oneself, while self-media platforms need to be reviewed and may be regarded as advertisements and fail to pass the review. This channel is more suitable for continuously outputting content and gaining a large number of fans and users.

05) Upload your work to the marketing platform

Uploading (creating) your event page on H5 marketing platforms such as YiQixiu , iH5, and Maka is also a promotion method . If you have the chance, you can go to the case display page and scan the QR code to share.

Shuying.com can also publish event projects, but this project is usually planned by a third-party planning company, so the requirements for the content of the event are relatively high.

In addition to the above two forms, there is also the "cross-industry cooperation" channel of the marketing department website. This does not mean that you can publish activities (advertisements) in the cross-industry cooperation channel of the marketing department website, but that in the cross-industry cooperation of the marketing department website, you can find brands with the same population attributes, and promote each other with brands with the same attributes. This can be understood as an "accelerator" for channel expansion.

Marketing website: www.shichangbu.com/yiye/

06) Vertical forum post promotion

Post promotional posts for events in vertical industry forums. If you are organizing an event for an offline store, it is also more effective to hold a press conference at a forum in the region.

Maternal and infant industry: Mama.com, Yaolan.com, Maternal and Infant Bar ( Tieba ), Parenting.com, Babytree.com , Yaya.com, Kids King, Youtan Baby, AiZhoujiao.com, Lvmama Parent-Child Travel, Maternal and Infant Home, Miaya Baby;

Catering industry: Dianping.com, Meituan.com , China Food Network, Erweihuo Community, China Food Network, Catering Network, Xiachufang.com , Red Restaurant Network, Catering World, Centennial Catering Network, etc.

Apparel industry: Taobao Forum, Mogujie , Meilishuo , Today's Specials, What's Worth Buying , China Fashion Network Forum, Needleline Network, China Fashion Network, Women's Clothing Network, etc.;

You can find relevant industry forums by entering "XX industry forum" in the Baidu search box.

07) Focus on promoting vertical channels of well-known communities

Large communities such as Zhihu, Mop, Tianya, Douban, and Tieba are important channels for promoting event information. Moreover, there are many channels in communities such as Mop and Tianya. You can explore the channels in the users' fields and publish activity information on these corresponding channels.

In the hao123 community, you can find high-quality communities across the entire Internet, including communities where you can search for regions.

Click http://www.hao123.com/shequ to get there.

08) Vertical community promotion

If you launch your activities on a large scale, you may be kicked out of the group easily, so find the vertical community in your industry, including WeChat group, QQ group, Douban group, Weibo group, etc., and pay attention to the wording when promoting the activities.

09) Create event posters and post them on social networking sites

You can make beautiful event posters and post them on Instagram, nice and other social media apps , which may attract some people to pay attention to your event. You can also post event posters to photo websites.

10) Soft articles for large KOLs

The scattered forms of advertising represented by public accounts or opinion leaders (KOLs) on social networks have become the favorite of major brand sponsors for advertising. There are more and more joke writers who are doing advertising on Weibo, and even celebrities have joined the ranks of joke writers. Good brothers Xue Zhiqian and Da Zhangwei once wrote jokes for Yangmatou to do advertising. It is said that Mimi Meng 's advertising quotation reached 450,000 yuan per article in July, and it is estimated to be more than 600,000 RMB now.

At present, the market believes that the more popular KOLs are:

Soft articles: Mi Meng, Wang Zuo Zhong You, Shen Ye Fa Wu (a fashion account that is not pretentious), Hu Xin Shu (selling girlish hearts), Copywriting Rock Gang (professional advertising writers), Anti-pants Front, YangFanJame, Rebecca's Fantasy World (known as the God of Shopping), Shi Liu Po ​​Report, Liu Shen Lei Lei, Li Tiegen, Business Fan,

Illustrations: Genius Red Panda , Master Gu, Uncle Tongdao , Nan Dongni

Celebrities: Joker Xue, Da Zhangwei, Hu Ge, Yang Mi

Video: Yitiao , Akelili

In fact, there are many opinion leaders. The most important thing is to find the right person. You should know which group of people this big V influences and whether there is a high degree of overlap with your target users before considering the placement. Moreover, before placing an order with a KOL, you should also look at their previous advertising cases to see whether they have combined good promotional ideas in form. This will help to generate secondary dissemination among users and bring greater benefits to the investment.

11) Apply to open an advertiser account on WeChat public platform

There are important core advantages for advertisers:

First of all, it can have a huge number of users, covering more than 600 million active users, and more than 2 billion text and picture messages are read every day. Moreover, the delivery is precise. WeChat advertising will deeply explore the interests of WeChat users and help you accurately customize the delivery users.

Placing ads in Moments can gain potential high-quality fans, support commercial activities, quickly increase the exposure of activities, and improve the participation of potential target users.

Once you have activated the advertiser rights, you can also promote your products by distributing WeChat coupons. This allows you to distribute your coupons conveniently and efficiently, thereby increasing user participation in online and offline activities.

Opening the advertiser function is suitable for businesses with WeChat public accounts. You can find the entrance and details in the background of the WeChat public platform .

12) Advertising promotion on Weibo homepage

In addition to advertising on the WeChat platform, Weibo is also a large traffic channel. For example, when Xiaomi Mi 5 had a 200 yuan price reduction, the promotion information was displayed in the ad space on the homepage.

13) Baidu bidding promotion , Guangdiantong , Fanstong

Baidu bidding promotion is relatively expensive. It is the first pay-per-performance online promotion method pioneered by Baidu in China. Simple and convenient web page operations can bring you a large number of potential customers and effectively improve your brand awareness and sales. More than 100 million people search for information on Baidu every day. Once you register keywords related to activities/products on Baidu, you will be found by potential customers who are actively searching for these products.

Guangdiantong and Fanstong are currently the more accurate traffic channels. Similar to DSP , you can select the target audience for your campaign ads based on the attributes of our target users, such as age, region, identity, occupation, income, frequently visited website types, terminal devices, business district, etc. (In addition, Market Master recommends similar Baidu information flow ads )

Guangdiantong is a promotional product under Tencent. It uses Tencent’s own traffic channels such as Moments , WeChat official accounts, QQ Space, QQ Music, QQ, etc. to help customers promote their brands accurately. This is Tencent’s own product and should be more reliable. For specific charges, please go to their Guangdiantong official website for consultation.

Fanstong is mainly used for Weibo advertising, and its diffusion effect is also good.

14) Network Alliance Promotion

Place your campaign advertising information on hundreds of thousands of affiliate websites that have alliance relationships with Baidu. The placement forms include text, pictures, FLASH animations, patches, etc. You pay the fee to Baidu, and then Baidu and the affiliate website share the profits in proportion.

Like Baidu promotion , online union promotion is also pay-per-click , and the daily estimate can also be set. As for the placement of these dozens of affiliate websites, you can set it up yourself in the background, and accurately place the advertisements in front of potential customer groups through regional targeting, population targeting, website targeting, and keyword targeting.

15) New list patch ads

Now Xinbang mainly focuses on self-media advertising, with clear price marking and abundant resources, so there is both choice and ROI estimation.

▌Activity review phase

Regardless of whether it is a success or a failure in the end, you should analyze and summarize the entire activity, and a more in-depth review should be done.

The review covers the entire process of the event, including the preparation stage, planning stage and execution stage, and analyzes them one by one: review what the original activity goals were; compare the set goals to see whether the results after execution are up to standard; analyze the reasons for success or failure in detail; summarize the experience, organize and absorb good methods and rules for the next activity, discard the bad ones, and learn lessons.

The review needs to be completed personally by the people involved in the activity.

1. Activity summary PPT

With the completion of the review, we have an in-depth summary and reflection on the activity. It is time to report to the superiors and share the results and experience with everyone. It is necessary to make a beautiful PPT.

Therefore, good PPT template materials are crucial. Here are a few recommendations:

OfficePLUS: http://www.officeplus.cn/

Yanjie.com: http://www.yanj.cn/

Doker: http://www.docer.com/

Excellent PPT: http://www.ypppt.com/

Pooban: http://www.pooban.com/

PPT design tutorial website: http://www.pptfans.cn/

I picture network: http://www.ooopic.com/

Worry-free PPT: http://www.51ppt.com.cn/

First PPT: http://www.1ppt.com/

Chameleon: http://www.ppt20.com/

2. Release of PR manuscripts

When all the work is completed, you may need to produce a PR article to further expand the impact of the event, increase brand awareness, and lay the foundation for the next event. At this time, it is necessary to clarify the channels where the event PR draft will be released:

Technology media: portal news or IT, mobile Internet related channels, such as Huxiu.com, Titanium Media , Leifeng.com, 36kr , iHeima , GeekPark, Sutu.com, etc.

Social forums: such as Baidu Tieba, Tianya Forum, QQ groups, WeChat groups, etc.;

Paid influencers on Weibo and public accounts

Comprehensive portal websites: such as Sina , NetEase, Sohu, Tencent, Baidu, Xinhuanet, People's Daily Online, Phoenix Online, etc.

Traditional media: newspapers, radio, television, outdoor, etc.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @草莓君(Qinggua Media). Please indicate the author information and source when reprinting!