A sales copywriting framework that converts orders and relies on it!

Compared with the requirements for other types of copywriting , sales-type copywriting is more straightforward. Conversion , order placement, nothing else...

Sales-oriented copywriting is an essential skill for content operations . You can also call it marketing soft copy or e-commerce copywriting. The core is to package goods and achieve better sales.

There are 3 steps to create a sales copy.

1. Explore product selling points

You can first list all the selling points of a certain product to have a holistic and clear understanding of the product, and then dig out the most core selling points of the product street.

The next step is to carefully consider the real usage scenarios of the product for the target users, combine the core selling points of the product we found above with the real and most common usage scenarios of the users, and create the copy.

2. 3-second title

A title, please attract people who see it to continue reading within 3 seconds...

Many advertising masters have expressed similar views on this point. If I were given 5 hours to write the copy, I would spend 3 hours thinking of the title.

Living in an era where we are exposed to massive amounts of information every day, we all know that it is becoming increasingly important to attract the attention of potential buyers.

In sales copywriting, we can try the following methods to create attractive titles:

1. Break the routine

Everyone has a habit of thinking. If your title can break the routine and go beyond his common sense, it will undoubtedly attract his attention easily.

2. Create extremes

There is a type of title that will easily attract people who see it to compare it with their existing understanding of a certain thing. The description in the title is something that he thinks is impossible to do easily, thereby stimulating curiosity and attracting attention;

3. Leverage IP

The influence of IP has its own appeal, which is most evident in the various course posters that have been circulating wildly in various groups and circles of friends recently. Everyone is looking for famous teachers in a certain field to stand up for themselves and attract fans. The more famous the teacher is, the more attention they can naturally attract from a certain group of people...

4. Related to me

No matter when and where, a person may not care about most of the information, but the information related to himself will definitely be filtered out by him at the first time.

Therefore, you can directly mark the potential people you want to notify in the title!

3. Build Trust

Customers will think carefully about some issues regarding the product for a long time before making payment. As a writer of sales copy, you must first understand the customer's concerns and ultimately resolve them through the copy.

For example, if the sales volume of a product is far ahead in the industry and it has authoritative endorsement, you can reshape your image, with a 7-day money-back guarantee, a large number of people already using it, positive customer reviews, a free trial, a set time limit, etc.

In this link, there is nothing else to do but to find out the buyer's concerns, his worries, and provide solutions!

Author: Senior Brother, authorized to publish by Qinggua Media .

Source : 51coo (ID: COO-51)