Taobao store promotion and operation skills!

How to promote Taobao stores? This is a question that all those who open online stores want to ask. If there is no good promotion plan, no matter how good the products are, it will be useless if others don’t know about them. But how to promote Taobao ? This is a big problem for novices. The following editor will tell you several effective methods of Taobao promotion.

There are ten aspects that need to be paid attention to, changed and explored on your own website:

1. Taobao store’s own promotion

1. Taobao store name

2. Online store logo

The LOGO is the image of an online store. You can ask someone to design a dynamic logo, because dynamic things are more eye-catching than static things. In this way, when customers search for the store or enter the store, they will be attracted by the dynamic store logo at once, which will deepen the customer's impression. In particular, most of your store's products are in line with the tastes of girls born in the 1980s and 1990s, and this group of people has a strong ability to recognize non-mainstream dynamic pictures, so this kind of dynamic logo will be very effective.

3. Notice board:

The bulletin board is actually used to advertise online stores. As customers tend to read announcements first when they come to your store, don’t forget to put any discount or promotion information here. The notice board appears in a scrolling manner. If the notice is too long, people will lose patience to read it, so you need to use appropriately large text and appropriate words to highlight this part of the content.

In addition, your own contact information must also be written, especially Taobao Wangwang and QQ, and it is best to apply for a code for QQ that allows you to leave messages without adding friends, so that it is convenient for visitors to contact, improve service quality, and avoid customer loss!

4. Store recommendation position

Although there are only six legal recommendation slots in a store, you must make good use of them! Because when buyers enter your store, the first thing they see is the products on the store recommendation slots! This is the first impression of the store's products! So you must take out the most beautiful and affordable products in the store! For the problem of insufficient recommendation slots, sellers can also purchase product templates, because the templates provide many recommendation slots, so that when customers browse a single product, they can also browse more of the products you recommend!

5. Store Message

The number of messages and update frequency of an online store directly reflect the popularity and attention of an online store, so you can also leave your own messages, write some discount information, contact methods, and must-reads for customers! This is also a form of advertising. Of course, when you go shopping, you can also leave a message in the seller's store, praising her store while also writing your own discount information and inviting her to visit your store. Just don't be too explicit, otherwise it will be very offensive.

6. Credit rating

This is where your personal credit status is checked, and many buyers and sellers check it every day. This is the reason why many people use Wangwang mass advertising. You can add relevant information about your store after the information you give to others, and it needs to have certain characteristics. Many people will come to your store unconsciously after seeing the attractive comments you leave!

7. Store Introduction

This is also a place where many people browse every day! When strangers click on your Wangwang, they will come here first! Write down any store advertisements and discount information quickly~! It can also attract people's attention! It also increases buyers' favorability and trust in your store!

8. Friendly links

When doing SEO optimization for independent domain name websites, there is usually an exchange of friendly links. A high-quality friendly link will be an endorsement of your store. Remember: connections are money! Friendly links reflect your connections. Many customers who bought things from other stores may come to your store through the links! And if you give your store a good name, you will have a greater chance of being clicked. Moreover, customers trust the previous online store, and after entering your online store through the link, they will most likely trust your online store as well.

9. Red envelopes or promotions

The same principle applies to red envelopes and coupons given out when shopping in a mall. If a buyer has a red envelope from your store, the value of the red envelope can be high or low. The probability of the customer coming back to your store is directly proportional to the value of the red envelope. You can decide for yourself how to give it out!

Operating a virtual online store is similar to operating a physical store in this respect. Customers can be quickly attracted through discount promotions and other feedback activities. If you list the market price or competitor's price for comparison, your product will be the consumer's only choice.

10. Shipping promotion

Don't think that the transaction is over after the goods are shipped! Because this customer and his relatives and friends are all your potential customers! Put your store's business card, flyers, or customize some office supplies with store advertisements as gifts in the package. When the gifts are used, they will be seen by the customer's friends and colleagues. Isn't it another invisible advertisement?

2. Off-site promotion

1. Establish your own website for promotion.

The main purpose of building your own website for promotion is to use SEO to attract visitors from Baidu and then guide them to your own Taobao Mall. The following is the Baidu index of "Korean women's clothing on Taobao". From its search volume, we can see that after entering the summer, the number of users searching for Korean women's clothing will increase significantly, and this is just a relatively long long-tail keyword, and there will be more people searching for Korean women's clothing.

Although many people are accustomed to buying goods on Taobao, there are still many people who are not used to going directly to the Taobao homepage. Instead, they use the well-known Baidu to search first. If we can display the products to customers before other Taobao merchants, we will get the orders first. Therefore, it is recommended to create one or more independent domain name websites of your own, and then use SEO methods to make them rank high in Baidu. In this way, most customers who enter these two websites will continue to view details and then enter our Taobao store.

This method can help you seize the initiative! The domain name and host investment for this type of website is 600 yuan, and the optimization and promotion of this website requires 1,200 yuan, which takes 2 months. A total of 1,800 yuan per station.

2. Taobao customer promotion method

This promotion method must be implemented. You can set the commission for successful purchases higher, so that more Taobao agents will promote for you. This method is very simple, and the investment is almost proportional to the income.

Women's site promotion method

The products sold in your store are all women's clothing, and the styles are relatively trendy, tending towards mid- to low-end consumption, because its customers are between 14 and 36 years old. If you want to maximize the promotion, you must understand your customers. By observing women's websites and communicating with female friends, we know that the types of websites that this type of customers often browse include: beauty, clothing, emotions, entertainment, fashion, horoscopes, and non-mainstream.

We know what most female customers browse online, so you need to think about whether the advertisements, soft articles, and hard advertisements you have placed in the past have been placed on these types of websites? The Taobao link on the right side of Yixiu Women's Network fully proves this fact.

Author: Yilu E-commerce

Source: Yilu E-commerce