Jay Abraham's 35 Strategies for App Product Marketing

A good friend of mine is a very famous business consultant. He said that almost every entrepreneur is struggling in his heart. He keeps asking himself the same question:

Who am I? Can I achieve my goal? That is to say, I have this goal with great ambition, but I don’t know if I can really achieve it. For example, how many times will my business grow? How much will my income increase? How many times will it multiply?

Jay Abraham once said: There are thousands of ways to increase sales in this world, but ultimately it comes down to the following three: 1. Increase the number of customers, 2. Increase the amount of customers' single purchases, and 3. Increase the frequency of customers' purchases.

Combining any of these three points can double or even increase your sales by dozens of times.

Who is Jay Abraham? He is 65 years old. In his 40 years of marketing career, he has helped more than 12,000 companies in 475 industries grow and develop, including IBM, Microsoft, Citibank, FedEx, etc.

This article compiles and collects Jay Abraham’s 35 marketing strategies, hoping that it will be helpful to my friends.

1. The customer list is very important: organize the customer list, communicate and report back to them frequently, and convey the message to potential customers that you understand their needs and problems, let them know that you can solve their problems and guide them professionally.

2. Test everything. For every promotional marketing campaign, calculate the average cost of each campaign, the average purchase volume, the conversion rate, and the average profit of each sale. Analyze carefully when testing methods, and you will find that there is always a method that is better than other methods. Test various sales methods, and the data obtained will help you achieve better sales results.

3. Among the lost customers, more than 80% can be recovered; take action immediately to recover many, or even most, of the customers; when they come back, they will become the best and most loyal customers; of course, before taking action, you must first determine how many old customers no longer deal with you.

4. Make a small profit today and earn big money tomorrow: Most businesses’ profits come from repeat customers; the front end remains flat or even slightly loses money, allowing the back end to bring in huge profits; only by determining the customer’s lifetime value can you determine how much you should invest in the customer for the first time; giving large rewards to salespeople who bring in new customers can bring huge benefits.

5. The difference between customer and client: Customer = person who purchases goods and services; Client = person who is protected. Always implement the concept of customers and regard customers as valuable close friends.

6. People always fall in love with their products, services and companies. You should believe in your product, service, or company, but it’s your customers whom you should fall in love with.

7. The more value you bring to others, the more you get.

8. Consumers’ memory system cannot accommodate too many things. Most of them will only remember the products of the first brand. If you can’t be the number one brand, you can be the number one brand in a niche market, and that is brand differentiation. Create the number one brand in different product categories. Striving to be number one in a more specific category can also lead to success.

9. Promote faster! Be one step faster than your competitors. Consumers often have a preconceived idea and are often impressed by the first product to appear.

10. Learn from the thinking or marketing strategies of other industries to open up new marketing models for this industry and establish unique competitive advantages.

11. Test the effect of every penny invested to minimize risks and help find the most effective marketing method.

12. Behind every sales behavior, there is a bigger sales behavior. Three ways to increase sales: increase the number of customers; increase word consumption; increase customer purchase frequency.

13. Do not ignore the value of each customer. Bring in many other customers from this one customer through referrals, lifetime VIP services, etc. This is called tapping into the customer's lifetime value.

14. The possibilities of unique selling points are endless. Different companies in different markets will have different unique selling points. The best way to find selling points is to identify what unmet needs in your industry, and then take advantage of the opportunity to step in and fill the market gap. Or a preemptive marketing packaging technique.

15. "If you want to win more customers, you must fall in love with them." With this attitude, put the interests of customers first, care about their needs, and do your best for them. The closer the relationship with customers, the easier it will be to succeed.

16. A successful career does not just start with a great idea or product, but originates from the desire to solve problems for others.

17. Most businesses make profits from repeat customers.

18. Choose the right pond to get twice the result with half the effort "To catch big fish, you must not only prepare the fishing rod, but also find the right pond"

19. "The most time-wasting thing is to chase after everyone who may qualify as a potential customer. So-called potential customers should be people who need your products and services "now", not people who may need them "in the future".

20. The best way to increase transaction value is to explore customers' hidden needs and business opportunities from one transaction and then create another transaction opportunity.

21. Turn your best customers into willing sales representatives and provide new value to existing customers. Both parties can leverage the principle and make multiple use of existing resources.

22. Don't spend money on advertising. It's best if you can spend money for predictable results; it's always more difficult and expensive to get new customers through advertising than new customers introduced by existing customers. Not using customers as referrals is a waste of valuable assets.

23. Don’t be short-sighted and only focus on the initial sales (more techniques will be described in subsequent lessons);

24. People will follow confident leaders. Make sure you let others know your knowledge and always do things that improve your self-image

25. Human attention is imperfect. Work hard to get your customers' attention and work hard to keep their attention.

26. What does an enterprise rely on to survive? It relies on customers coming to the door. What makes customers come to the door? Is it management? No, it is marketing! Therefore, 90% of the key to the success or failure of an enterprise depends on the marketing strategy of an enterprise. The most important quality of Bill Gates, Jack Ma, Shi Yuzhu, and Niu Gensheng is not management, but marketing. If you want to be a big boss, you must be a marketing master. So you have to learn marketing.

27. The market share of the first and second ranked companies usually differ by nearly 1 times. What is the difference? It is the marketing strategy. To surpass others, you need a surprising marketing strategy. Being surpassed is also due to not having a good marketing strategy. Niu Gensheng, a small company, jumped from 700 million to 4.7 billion in more than a year by cooperating with Super Girls. This is the effect of marketing. Management is a step-by-step growth, while marketing is a sudden leap. So you must learn marketing.

28. The construction of a new marketing channel and the application of a new marketing method will greatly change an enterprise. You should learn, for example, online marketing. Why did the post office decline? Because of the emergence of the Internet, so you must learn marketing.

29. All your reputation, power, money and status are given to you by your customers. You must know in advance what the unmet needs of your customers will be in the next three to five years. Apple Computer forced Nokia to say that it would stop making mobile phones within five years by launching more intelligent mobile phones. Bill Gates said that Microsoft was only 18 months away from extinction because we didn’t know that some people were secretly working on strategies that would better meet customer needs. Because they could better meet customer needs, they might immediately make us fall behind. So you have to learn marketing.

30. The management of an enterprise should be built from the inside out, that is, the management system and talents should be determined according to the marketing strategy. Because without marketing, there will be no cash flow, and without cash flow, what is the point of management, so you must learn marketing.

31. Peter Drucker, the father of world management, said that only marketing and innovation can make money for a company, and everything else will be a loss. If management is not based on correct marketing, it will only cost more, so you must learn marketing.

32. Marketing is the ultimate lever of corporate finance. Only by continuously improving marketing can a company have a more optimized business model. A good marketing is better than blindly hiring 100 more employees. It is better to spend 3 months thinking of a good idea than to blindly invest money. Without customers, all the money will be wasted, so you must learn marketing.

33. An idea can save a company, an idea can make a company become number one, and an idea can make a company grow by leaps and bounds. All large companies spend tens of millions on marketing every year. If you don’t spend money on marketing, this is the most important reason why your company cannot grow.

34. Your business opportunity does not belong to you, but to the next person who is better at selling. Your products do not belong to you, but to the next person who is better at selling. Your general manager does not belong to you, but to the next person who is better at selling. Shi Yuzhu and Liu Chuanzhi all sell conventional products, and they can eliminate countless competitors because they know how to market. Whether you will eliminate others or be eliminated depends on whether you have studied marketing.

35. The iron rule for all business success is that there must be a person or a department specifically responsible for coming up with marketing ideas. If you don’t have one, you will definitely not be a big business or a healthy business, so you must learn marketing.

Most of these useful words summarize the views of American marketer "Jay Abraham" rather than recommend them. I have read a lot of things. If you are interested in marketing, you can read it. It is always right to know more and absorb what is useful to you.

Marketing is a science, not an art. There are some basic elements, some predictable things, some basic laws that can be applied. The world is based on certain facts, so you don't necessarily need to have great talent to be a good businessman. There is no such talent. But there are different ways to succeed, and that requires learning.

This article is also an expression of respect for Jay Abraham, the marketing expert. I wish the master a successful trip to Chengdu, China in July, and hope that he can help more entrepreneurs realize their entrepreneurial dreams. I look forward to the master giving us more wisdom and inspiration.