How is the title of a popular article with over 100,000 views created? Just master these 5 points!

What are the criteria for a good title ? This is a question worth thinking about, because friends who create content may be exposed to title creation every day!

The editor thinks that the most basic point should be to balance the matching of title and content and the appeal to readers. We know that if we simply focus on attracting readers to click, it is very easy to deviate from the content and become a clickbait .

How serious are the negative effects of clickbait headlines?

It will bring a huge psychological gap to the reader's reading expectations. They may click in out of curiosity, only to find that they have been deceived. At the very least, it will make readers feel disgusted, and at worst, it will make them angry and leave you forever.

Why are more and more content creators beginning to pay attention to the value of titles? It has at least three meanings :

1. It can stimulate the target readers’ desire to click;

2. Point out the main idea of ​​the whole article;

3. Facilitate readers’ dissemination.

How can we create a good title?

Speak plainly and use as little professional terms and official jargon as possible. This is the most basic requirement!

Now most copywriters have realized this point: copywriting that does not speak human language will not be understood by readers and is also not conducive to dissemination!

In addition, we analyzed a large number of popular articles and found that their titles have more or less some common features. We extracted 5 common title creation ideas for popular articles :

1. Result-based titles

Distill the value that the article can provide and display it directly in the title. It can help readers quickly determine whether the article is relevant to them and roughly understand the value they can obtain.

Case : Celebrating May Day: 1G of data traffic for free! (China Unicom)

This is a copy for a May Day event. It is simple and straightforward, and it has received over 100,000 likes, and it has also received over 20,000 likes!

2. Data type title

This allows readers to see at a glance and have a clear quantitative concept. This type of title can also help readers make a quick decision whether to click or not.

Case : Original丨Trump has changed his stance! These 5 countries are in trouble! (Zhan Hao)

The title is suspenseful and uses data to make many readers curious about which five countries will be unlucky. 10+ reads, 30,000+ likes!

3. Scenario-based titles

Case : "Mom, my classmate has five houses. How many do we have?" Your answer is very important ( Ten Points Reading )

This is a familiar question and scene in our lives. Maybe you have asked similar questions before. 100,000+ reads, 16,000+ likes!

4. Leverage Title

By using current hot topics, celebrities, and buzzwords, you can quickly catch readers' attention and attract them to click in.

Case : Her husband cheated on her with Brigitte Lin, and she remarried and became the most beautiful film queen in Hong Kong: Women who kicked out scumbags all live a particularly good life! (Visual Journal)

There are well-known celebrities and stories, which are very inspiring. 100,000+ reads, 7,000+ likes!

5. Emotional headlines

Creating titles that take advantage of people’s curiosity, doubt, greed, fear and other psychological factors can better touch upon certain emotions of readers and trigger resonance.

Case : Breaking news! A 10-month-old baby girl in Shanghai was suspected to have been taken away. CCSER guardians, please pay attention (CCSER Child Missing Warning Platform)

It takes advantage of the readers' curiosity and can easily attract clicks. At the same time, it has a public welfare nature and will spread quickly! 100,000+ reads, 5,000+ likes!

In order to maximize the value of the title, the above 5 points can be used and combined flexibly.

Finally, I’d like to give you a bonus: a chart with 38 commonly used title examples from “The Complete Handbook of Copywriting” !