E-commerce agent operation: Do you want to find an agent to operate?

1. Think outside the box of operations and look at agency operations

Looking back at those articles that said they were cheated by operating agencies, most of the content was about how they handed over the operation to the operating agency, and then spent all kinds of money on promotion, and made losses to increase sales. Then, after a long time, the results of the store did not reach the results when the contract was signed. Then they felt cheated by the sales of the operating agency, and in the end they lost money and did not succeed in making the store.

All of this is real and is indeed a common phenomenon. However, throughout the entire explanation above, the focus was on the fact that store operations were ineffective and had lost a lot of money. Xiao Hei's entire thinking has become an operational thinking, focusing on the process, data, and results. But they all overlook a fundamental point, which is the starting point for finding an agent to operate.

2. Why do you need to find an agent?

Since all the operating companies are losing money, why are there so many companies still looking for operating companies to cooperate in operating their own e-commerce stores?

At this point, if we look at this matter from a business perspective, it will be simple. Because if you don’t find an agent to do it, you may lose more and it will be more difficult to stop the loss. From a cost perspective, cooperating with an operating company is the way to minimize trial and error costs.

Although e-commerce has been developed for more than 20 years, there are still many merchants who are still running their businesses behind closed doors. Many people have never been exposed to the e-commerce business, and buying things online is not within the scope of discussion of the e-commerce business. For a new business, no one is sure what the future will be like, so everyone is trying. If you try, you will definitely make mistakes. This is an inevitable rule.

3. Common mistakes in e-commerce business

E-commerce business seems simple. You just need to open a store on the Internet, put your products on the shelves, and then you can serve consumers across the country. This is the original intention of many people to start e-commerce.

Those who suffer the most losses in e-commerce are precisely those who have this mentality.

Let’s summarize the common situations of e-commerce losses:

1. There are products, but the store cannot be operated. The loss is due to lack of store operation experience.

2. There are products and the store is open, but it is never profitable and the losses are in operating costs.

3. There are products, the store is up and running, and it starts to make money, but the operation team is disbanded all of a sudden, and the loss is incurred by the stable e-commerce team.

4. There are products, the store is established and starts to make money, and the operation team is stable. However, as soon as the number of stores and product categories are expanded, huge losses occur. This is a loss due to ambition.

4. Return to the essence of business

There is actually no standard answer to whether or not to find an agent to operate e-commerce. If you ask people from the agent operation company, one thing they often say is that just because others can't do it well doesn't necessarily mean you can't do it well either. There is no chance if you don't try. In fact, there is a second half to this sentence: you may not be able to do as well as others do, and you may not have a chance even if you try. Therefore, it is best for everyone to listen comprehensively when listening.

Regarding whether to seek cooperation with an agent, Xiao Hei personally summarized a few points to note:

1. E-commerce E-commerce is essentially the electronicization of business forms. The essence of e-commerce lies in business, not electricity.

2. Doing any business has costs, processes, and mistakes.

3. People who do business are not stupid, but very smart;

4. Return to the essence, work steadily, and earn profits that you can control and predict.

In the end, these things will feel a bit empty. Come to think of it, specific methods of doing things are generally practical and pragmatic. But when it comes to making a decision, it's not easy to come up with something tangible because there are so many factors to consider. Everything is just a matter of thought. When making decisions during this year, you must not base your decisions on your feelings. You must learn as much information as possible about your own situation, industry, market, and other aspects, and then follow your feelings to decide whether to do something or not.

As for the matters concerning e-commerce agency operation , that’s all I will share for now. During the entire series of processes, no specific store operation techniques were involved, and the e-commerce agency operation was considered from a business perspective. Since Xiao Hei's experience and ability are limited, various problems are inevitable in the writing process. Please understand.

Related reading:

JD.com’s fresh food category operation case analysis: How to build a store?

Has the e-commerce agency industry ushered in the "golden age" of capitalization?