Analysis of the case of increasing followers through short video operations!

Some people make short videos, but the traffic is never high and the videos never become popular. But for some people, just one video can go viral and gain tens of thousands of followers. Why is that? This article takes [Yuxiang Zhuzhu] as an example to analyze the reasons for the increase in followers of this account, hoping to help you operate your short video account.

He shot 8 videos, each of which received more than 150,000 likes on average, and accumulated 424,000 followers.

This is the Douyin performance of the rural account [Fishing Village Zhu Zhu] in just half a month.

I've been bullish on her since her first video, and I think she'll have over a million followers by the end of September!

What did such an account do right to enable it to grow so rapidly in the fiercely competitive rural areas? What can we refer to and learn from it when creating our own accounts?

Before sharing the case, I would like to make three points:

One of the biggest advantages of short videos is fairness. Everyone has the opportunity to register freely, publish quickly, and gain basic exposure.

Secondly, no matter how simple the things are, you still have to learn them. Whether you are attending an official business school or attending some training courses at your own expense, literacy is the foundation.

Thirdly, looking at various cases does not mean copying them or just browsing them.

Instead, think about how it can be combined with your own business or slightly modified. The key is to learn and apply it flexibly.

Now let’s get into today’s case, and the village chief will analyze it for you one by one.

1. Accurate positioning is half the battle

As the saying goes, sharpening the knife does not delay the chopping of wood.

It’s not just a matter of shooting whatever videos go viral when you see others shooting them.

The key is to think clearly about what you plan to shoot, what you can shoot, and who you want to shoot for.

1. Content positioning

Before 2020, the "Three Rural Issues" were already very popular, but at that time, the "Three Rural Issues" were mainly in the form of pictures, texts and horizontal videos, especially on Toutiao and Xigua.

After 2020, with the impact of the epidemic, the rush to return home, and the rise of live streaming sales at the place of origin, Douyin's short videos on agriculture, rural areas and farmers began to become more prominent.

The most important point is that the topic of agriculture, rural areas and farmers is timeless and is the most likely to attract users' attention. There are three reasons for this:

The first is the homesickness that we often talk about, which attracts many people who are away from their hometown to watch.

The second is for people who are yearning for beautiful countryside and pastoral life.

The third is that everyone has a natural liking for natural ecology and agricultural and sideline products.

For creators, filming in the rural areas provides extremely rich original materials, and the user base for viewing is also very broad, or at least not averse.

2. Personal positioning

Apart from Liziqi, there are still very few real female players in the rural areas.

There are "Qiaofu 9mei" and "Xiaoqiao" on the headlines, but they are still few and far between, and there are even fewer in the niche field of fishing villages.

Zhu Zhu from the fishing village did not deliberately package himself as a person born in the 80s or 90s, nor did he say that he was a young person returning to his hometown from a big city.

It is very natural to tell users through videos what a hardworking and beautiful girl in an ordinary fishing village is like.

Remember, in the rural areas, anything that becomes popular starts from simplicity and honesty.

Therefore, Yuxiang Zhuzhu had thought clearly before starting filming and should have carefully analyzed similar accounts currently on the market.

2. Basic information settings matching

After clarifying the direction of your shooting and the main characters' personalities, don't rush to publish your work.

Instead, you should decorate the basic facade first, just like when you go out to meet people, you should dress yourself up first.

Yuxiang Zhuzhu also put a lot of effort into the basic settings of the account, which is a deliberate simplicity.

1. Avatar

A real-life portrait, the background of the photo is the fishing village where he works.

Using a close-up photo with a hint of smile is particularly suitable for users in fourth- and fifth-tier cities.

It also contrasts with his own video life, expressing positivity and optimism.

2. Background image

The background picture also shows a photo of a fishing village under a clear sky, creating a scene of fishermen at all times.

3. Nickname

Many people don't know how to name their children. They like to use fancy names or names with many words.

The fishing village Zhu Zhu is so appropriate, so intuitive and so easy to remember.

"Fishing Village" highlights the production advantages of the location, and "Zhu Zhu" is very intimate and convenient for fans to call it.

If you compare them, you will find that the nicknames of rural authors are completely different from the nicknames of funny and fashionable bloggers.

4. Introduction

As mentioned before, Zhu Zhu did not, like others, deliberately package herself through her introduction. She did not play the emotional card, the return home card, or the countryside card.

Some rural bloggers will write something like "finding natural goodies for everyone, sharing pure natural beauty" in their introduction.

And these two sentences by Zhu Zhu [A breeze rises at the seaside, I wait for the wind and also for you] are hard to express, yet they fit into the scene.

If you are a fan, after you finish reading the content and then look at this introduction, you will find it very appropriate.

3. Create Obvious Content Conflict

The previous parts are all preparations for the basic engineering work, and now it’s time to show off the stuff.

The key still depends on the quality of the content itself. If the content is not good, all the previous work will be in vain.

When I first saw the first video, I was sure it would become popular because I thought the content was good.

What's good about it?

I think the core is still difference, and moderately breaking the beauty.

Because almost all the videos about agriculture, rural areas and farmers that you see, whether it is the fisherman Afeng, the rural man Zhou Zhou, the handsome guy or Liziqi, are portraying a kind of beauty to you.

The countryside has beautiful scenery, good life, good relationships between husband and wife, and even doing all kinds of hard work is wonderful.

However, Zhu Zhu, the fishing village, deliberately breaks this beauty, making you feel that being a fisherman is actually very hard, requiring you to get up early and work late;

It lets you see that there are many conflicts, misfortunes, unfairness and grievances between real couples.

This approach is actually the closest to real life.

In addition to the feedback on life, the most important thing is the difference in personality between Zhu Zhu and her husband, which creates an intuitive and intense conflict.

1. Praise and protect Zhu Zhu

Zhu Zhu from the fishing village has completely created an image of a reasonable, hard-working person who can do housework, gentle, kind, beautiful and generous person.

For example, Zhu Zhu tolerates her husband's gambling, laziness, casualness, sloppiness and selfishness.

Zhu Zhu can cook delicious dishes, catch fish at sea, respect the elderly, and keep the house tidy.

This inevitably aroused the resonance and sympathy of same-sex fans, and also aroused the desire to protect and imagine among male fans.

You know, it’s not easy for a person to please both men and women at the same time.

2. Hate and criticize Zhu Zhu's husband

If the Fishing Village Zhu Zhu account was like an ordinary rural account, it would only share Zhu Zhu's life.

I guarantee it will be hard to become popular because there are too many plots like this and users simply cannot remember them after watching them.

Therefore, Zhu Zhu can be portrayed as a married person, and Zhu Zhu’s husband has many bad habits of men!

For example, he likes to gamble until late at night, is a typical lazy person, and does not keep his word.

He doesn't take care of his wife, only cares about eating, speaks impatiently, and likes to brag.

The whole person's sloppy look conflicts with Zhu Zhu's clean and plump image.

This naturally led to several controversies:

• How did such a husband find such a good wife?
• Why don’t you divorce your husband quickly?
• When will a husband like this start to feel sorry for Zhu Zhu?
• What will happen to such a husband later?

Therefore, this not only creates obvious conflicts in character relationships, but also makes some users full of expectations.

This is a good hook that attracts users' follow-up attention.

I suggest that you all take a look at these updated contents. You will definitely be filled with sympathy and anger while watching them.

And this kind of content is good content, which seems deliberately designed but is real enough.

Some people can always find some of their own shadows in it.

So a good account ultimately comes down to the victory of content.

4. Advanced Trading Preparation

There is no doubt that the account "Yuxiang Zhuzhu" is created by a team.

Looking at the shots, specials, picture quality, stories, and updates, you can tell that they are not something that an average individual can produce.

But it doesn't make fans feel disgusted, which is precisely the highest level of expression.

Since it is a team doing this, making the video is definitely not charity.

In the end, we still have to return to selling goods and realizing cash.

From the current perspective, Yuxiang Zhuzhu will probably not start live streaming to sell goods right away, but will definitely open a store to sell goods soon.

Because the entire account, from its positioning, packaging, to content, is telling you very clearly!

She is a genuine fisherman and has a series of natural and pristine fish catches. It’s reliable to buy from her!

Think about this carefully:

First of all, Yuxiang Zhuzhu’s nickname, background picture, and the story scenes in the video have already told you her identity and business.

Secondly, each video revolves around the life of fishermen, such as cleaning fishing boats, catching crabs, and selling seafood.

Especially after working hard to dig clams in the clam fields, clams will definitely be a main selling product in the future.

This is precisely the most advanced aspect of this account. Not only will you not feel disgusted, but you will actively ask her when you can buy seafood in the future.

So for those who really want to shoot short videos on Douyin or Kuaishou, it doesn’t matter whether you start early or late.

The most important thing is what you plan to shoot and how it will turn out.

Otherwise, users will not only be unwilling to follow you, but will also become immune to repetitive content.

I hope everyone will check out this account. You will definitely be inspired by the good content and good personality that can increase followers and conflicts.

Author: Shili Village

Source WeChat public account: Shili Village (shilipxl)