How to design an excellent website navigation?

Website navigation (also known as internal linking architecture) is the links that connect pages within your website. The main purpose of site navigation is to help users easily find content on your website. Search engines use your site navigation to discover and index new pages. Links help search engines understand the content and context of the target page and the relationship between pages. Users first. This is the fundamental goal of website navigation that you must always remember.

Make users happy first. Make navigation easy. Then, optimize for search engines without compromising user experience.

1. Place the link to the homepage of the website and place the logo

Many websites will put the homepage link in the navigation logo for users to click. Many domestic users, including foreign customers, will assume that the navigation logo has a homepage link, which is often effective. Placing keywords in the logo can also optimize the website appropriately.

2. Primary and Secondary Navigation Elements

The top menu can be the primary navigation element, while the side menu and other links in the footer and breadcrumbs can be secondary navigation elements.

3. Create a fixed website menu

A fixed menu will help your visitors find the section they need at any time; it always stays visible while scrolling. This is a great way to make your website more convenient to navigate.

4. Hide some unnecessary links

When there are duplicate links in the website navigation, some users will be confused when clicking them, so it is necessary to hide some duplicate links and add buttons that will hide some elements and display them only by clicking.

5. Use JavaScript effects for website navigation

Sometimes, links and web pages are written in JavaScript. This is a problem because it is difficult for search engines to find internal links created with JavaScript.

It is now feasible for Baidu to crawl JavaScript. The navigation of many large websites or special effects websites uses JavaScript special effects, mainly to make the navigation better.

Website navigation is one of the most overlooked aspects of user experience and website design. Navigation links can sometimes guide users to click directly to the content we want to show them, so that our website will have a higher conversion rate.