Let me first tell you who this article is suitable for:
Very suitable for: Startup company leaders, small and medium-sized company operators , and promotion practitioners
What's it for: Teach you three methods, hundreds of free and effective channels, and achieve 0-budget product promotion
You have no money or people, and you are still talking about strategy?
Most of those who start Internet businesses want to raise a small amount of funds every three months and a large amount every six months. It would be best if they could go public in three to five years, ring the bell on NASDAQ, increase their market value by three to five times, marry a beautiful, rich woman, and become a winner in life.
But even if you have made a good APP and WeChat public account , if you have no users, who can you talk to about financing?
Spend money on advertising? Some people burn a BMW in a day to brush up the rankings , but you can’t even afford the CPC advertising starting from 50 cents on Toutiao , so you’d better save the money for next month’s salary.
I heard that creating content can attract fans quickly? One of Mimi Meng's articles can be read by millions, but you can't even afford a copywriter for 10,000 yuan. She has never heard of Kundera, but you expect her to write nonsense like "Happiness is the desire for repetition. No wonder we always go to IKEA restaurants repeatedly, buy the same type of clothes repeatedly, and meet the same type of scumbag repeatedly."
More importantly, without traffic, users, money for advertising, and no one to create content, you are still talking about strategy and management?
If this is the case, chances are, your startup is only one step away from death.
The most urgent thing is that you should read this article carefully and put it into practice. It may be tiring and difficult, but it is really effective. If you have no money and no people, but whimsically hope that users will grow spontaneously, I'm sorry, that's all legend.
Empty talk will ruin a country, but hard work will make it prosperous.
Today I recommend a classic article for you:
How can startups get free traffic?
1. QQ and WeChat traffic
2. We-media and network traffic
3. Offline traffic
QQ and WeChat traffic
Sweeping the first street: QQ and WeChat traffic
Step 1
Prepare a bunch of minimum-spec Android phones
Why an Android phone? Because Android phones are not picky and can install a lot of weird promotional software that iOS systems cannot; also because Android phones are cheap.
Why a bunch of cell phones? For WeChat/QQ. The WeChat/QQ system has two main criteria for detecting cheating: multiple IDs and whether the MAC address and IP address are shared. Each mobile phone has an independent MAC address; if you use mobile data to access the Internet, the IP address is also independent and will not be judged as cheating by the WeChat/QQ system and your account will not be blocked.
Step 2 Buy a bunch of SIM cards that don’t require real-name authentication and register a WeChat account
Why buy a mobile phone card that does not require real-name authentication? If you don’t mind the hassle of going through the real-name authentication process one by one, and aren’t afraid of having a bunch of unpaid mobile phone numbers under your name affecting your credit record, then go for the real-name authentication process.
Why register a secondary account instead of using your current ID? I am not pointing out that the WeChat business system is really low, but even if you set every post in your Moments and every statement to "partially visible" so as not to harm your relatives and friends, what if WeChat/QQ comes up with new rules and blocks your account, won't you lose all your connections?
Step 3
Add 4,000 friends to your WeChat account
Why 4000 friends?
The upper limit of WeChat friends is 5,000, leaving 1,000 surplus friends for natural growth.
How to add 4000 friends?
Please see the "Ten Rules for Important Personnel"——
1. Buy a bunch of level 16 Sun QQ accounts and ask for people from the QQ group.
Why is it the 16th-level Sun?
It doesn't look like a QQ account picked up on the street, so it's easy to join a group and not easily blocked.
The Sun can create two normal groups, one more than the normal one;
Why is it that QQ secondary accounts direct followers to WeChat secondary accounts, and not the other way around?
Even the Sun account can only add 550 people, which is too low compared to WeChat's upper limit of 5,000 people, and it is easy to be blocked, so it is only used for drainage, not for landing;
Whether it's QQ posts or spaces, everyone can comment and like them. If no one is interested, it won't be easy to create the illusion of hot sales like WeChat Moments .
Users spend more time on mobile devices, and more time on mobile devices on WeChat. WeChat Moments are more exposed, and one-on-one communication is instant and smooth.
Why do we attract fans through group activities?
Playing in a group is the fastest.
The most brutal way to play in a group: Use keywords to find groups related to your products and industries (you can add up to 20 groups a day, so fill them up every day) Then use mass messaging software such as "Haodi Mass Messenger" to add friends in batches. (You can say I am a member of group XX, let’s study and communicate together, etc.) No matter what product or industry, the friend approval rate will not be higher than one percent...but just like telephone scams, they will take advantage of every opportunity.
A slightly more sophisticated way to play with the group - the first step is also to join the group. After joining the group, don't rush to add friends in batches. First chat and get familiar with each other. Then make a tutorial (implant WeChat ID) to collect the points of concern of group members, upload it to the group for sharing, or publish it to the official account (implant WeChat ID) and then forward it to the group, using the gimmick of solving problems by group members to attract fans... During this period, you can pretend to be cool and show off, and half of the group will actively add you. Then you can invite friends to create a group, and encourage friends to join.
The most comprehensive group play method—— A more advanced method is to add more than 3 small accounts to a group at once, one of which is responsible for the funny part and forwarding the soft article, while the others are responsible for the supporting part; even if they are scolded, the funny part will leave their WeChat account and leave the group, while the supporting part will continue to lurk and play the above two methods...
2. Ask the video site for help
The three major traffic gathering places on the entire network: music, games , and videos.
So when you download videos related to your industry, Photoshop them with your WeChat or QQ, or hide the voicemail of your WeChat or QQ account, then change the title and upload it again.
If you are beautiful or weird enough, you can post your short videos to Miaopai , Meipai, and Xiaokaxiu ; or live broadcast on Yingke , Huajiao, and Douyu , and maybe your WeChat account will be full in one show.
3. Ask WeChat merchants for help
There are two groups of micro-business people in China.
A group of people, called uplines, set up a trap to make downlines believe that they will soon be able to drive a Porsche, and then take the agency fees and deposits from downlines to buy a Porsche themselves;
A group of people are called downlines. They paid the agency fees, had goods in hand, but did nothing to promote them. They are not convinced and everyone says they were cheated by their uplines. They want to sell goods to prove themselves, so they post on their Moments to vent their anger whenever they have nothing to do.
These people who are good at catching chickens have set up a lot of micro-business circles to exchange life experiences in catching chickens with each other - who else can they cheat if not them?
So, join a bunch of WeChat business groups and copy this sentence: "Many people ask how to add friends in batches on WeChat. I just learned a good method. You don’t need to download any software. It’s no problem to automatically add hundreds to thousands of people a day. Send me a private message and I’ll teach you for free (the last 10 places)."
When people add you, tell them that a good way is to join a bunch of WeChat business groups and copy that paragraph.
4. Ask for someone’s phone number
Can be proactive, Whether it is 58.com, Ganji.com, or regional yellow pages, there are a large number of mobile phone numbers - search for keywords related to your industry, then extract the mobile phone numbers, and add friends on WeChat one by one. Of course, there are also "special channels" depending on the industry - if you are selling hydrating injections, you can take the initiative to find the KTV front desk or bar to buy the address book; if you want to enter the campus, find the school promotion practitioner to buy the address book.
Can be passive, Post messages about selling houses and cars at low prices on 58.com, Ganji.com, and various rental and second-hand car platforms, and leave a small mobile phone number bound to WeChat. Wait for insurance, finance, and real estate agents to contact you, then buy from them, exchange contacts, and add them as friends on WeChat one by one. The same goes for other things. If you sell bicycles, sell them at a low price. If you sell imported skin care products, sell them at a low price. If you sell health care products, sell them at a low price... Do you want to find WeChat business downline? Sell the WeChat accounts of your 4,000 friends at a low price.
5. Asking for people based on fake demands
It can be a fake recruitment demand. You can mark the salary extremely high, at least tens of thousands, and say that you can be a micro-business assistant in a home SOHO city with no educational requirements, and then implant your phone and WeChat.
It can be a pseudo-witness demand. Using an ID to publish WeChat business related tasks on the Witkey website can attract people to accept the tasks and also attract a large number of people to watch the WeChat business.
6. Send group messages asking for people
If you are in the beauty industry, register an account with your WeChat ID (for example, "WeChat: XXX"), and then use group messaging software such as Xingge Forum to spread your soft articles all over PClady Beauty and Skin Care Forum, Girlfriends Network Late Night 9, 19th Floor Beauty and Skin Care, 55BBS Beauty Zone, Onlylady Skin Care Forum, Aili Community Beauty Show, Ruili Beauty and Skin Care Forum, Tianya Fashion Information, Yueji.com Yuexianggou, Douban Skin Care Related Groups, NetEase Women's Forum, Yoka Beauty and Skin Care Forum, Phoenix.com Beauty Expert Forum, Sina Women's Forum, Hot Mom Gang Exchange Zone, Meila Sharing Experience, Beauty Experience Community, Girlfriend Circle Topics, Huaban.com, Huapi.com...
If you are in another industry, look for community forums for your industry.
7. Ask for free people
For example, you can buy text tutorials, video tutorials, and the latest movies from Taobao, and post them to related forums and forums, saying that you can retrieve them by sending them to your mailbox, and your mailbox will automatically reply with more information, movies, and WeChat IDs;
For example, use Baidu Knows Expert to answer questions (hiding the ID in a small account), and quote Baidu Netdisk information (hiding the information in a small account);
For example, post live broadcasts on forums and forums, update the process and progress of solving problems live every day, and soft-plant small accounts;
8. Ask for people from the "color flow"
What is "color flow"? It is the traffic that is "born for lust".
Everyone has lustful hearts, and Guo Jia's supervision is so strict, so anyone who dares to play with pornography can get caught—— for example,
Change your profile picture to a pretty girl, post ten bitchy pictures and texts, then set "allow strangers to view ten pictures", use virtual positioning software such as "Motion Shift" to locate crowded places, shake to add people or wait for others to add a small account;
Nothing to do, send two more tempting drift bottles, use bitchy copywriting like "I want to chat with my brother", leave a small account;
I registered on Tantan, Momo, and Zuwo, especially Momo, and posted dating posts and left a fake account every day.
Hang out on forums and bulletin boards, and occasionally send voice messages in a beautiful voice, leaving a smurf account;
Scan all the people near "Tiantian Cool Run", "Tiantian Love Elimination" and "Rhythm Master" and ask them to add WeChat to play together, and leave a smurf account;
9. Ask for help from others
You have a CP, I have a CP, let's exchange them, and I will put you in jail for five years for gathering and making trouble. Directly, just post on WeChat Moments saying that I have a friend who does XX, and if you want to buy XX, scan the QR code and register my name to get a 10% discount. Indirectly, play a guessing game in the circle of friends, if you guess correctly, scan the QR code and add your friends to receive the prize.
10. Ask for people from "Fission"
The so-called fission is to let your friends actively invite people to you, and one friend can split into multiple ones.
How to do it? Either give him a red envelope, play games with him, or give him value——
Through red envelope fission 1. Post to Moments: If you want a red envelope, please contact me to join the group; 2. When there are about ten people in the group, announce that red envelopes will be distributed to 100 people - so that those who are greedy for bargains can recruit people; 3. When there are 100 people, let those who add your new account to receive the red envelope; After a few times, a new account with 4,000 members was created.
Fission through games 1. Post to Moments: If you want to get XX prize for free, please contact me to join the group; 2. When there are about ten people in the group, they start giving out prizes by guessing the dice - at first they guess two dice, then three dice, so that those who are greedy for cheap things can forward the message and recruit others; 3. Let the person who guessed correctly add your new number to receive a red envelope; After a few times, a new account with 4,000 members was created.
Through value fission 1. Do astrology, fortune telling, and word guessing in a WeChat group at 20:00 every day; 2. When there are not enough people, ask group members to invite others to join the group; 3. Say that if you add your smurf account, you will get a tutorial on astrology, fortune-telling, and word-guessing; After a few games, a new account with 4,000 members was created.
Looking back at the so-called "Ten Ways to Get People", people are getting people from QQ groups, video sites, WeChat merchants, mobile phone numbers, mass messages, false demands, free services, pornographic content, mutual promotion, and fission. Just to add 4,000 friends to my WeChat account.
Step 4
Use WeChat secondary account to monetize
Adding a lot of friends but not cashing in is like treating marketing as a scientific research that is getting further and further away from money, which is a waste of resources.
To monetize, there are big monetization and small monetization.
1. The biggest monetization is of course to promote your WeChat official account
Do you want to play subscription account ? Then, we set up a WeChat store to sell products.
Or you can open a service account and use plugins like "Renren Store" to develop three-level distribution (you can develop downline sellers, not only can you get X discounts on the goods, but also N% of the downline income belongs to you); Or use plug-ins such as "91 Group Buying" to develop group buying (N people buy together and share discounts, and the group leader who initiates the group buying can get free items or even get compensation).
When should we open a WeChat store, and when should we use three-level distribution and group buying?
When should I open a WeChat store to sell products? When the product is "non-standard". Goods like out-of-print signed books, consecrated Buddha amulets, DIY handmade soaps, and high-quality imitation watches, which are not available on Taobao and are difficult to compare in price even if they are available, can be effectively sold in WeChat stores.
When will we develop three-level distribution and group buying? When the product is "universal" and "affordable". Goods like imported fruits, imported skin care products, and imported health care products, which are needed by everyone and seem high-end but are very cheap even if they are marked at just a few dozen yuan, have to be sold through three-level distribution and group buying.
2. Small cash-out
Under the guise of pretending to be a pure green tea bitch, you post your red envelope records, implying that your wolf friends will take the initiative to send red envelopes to please you.
With a few words like "keep collecting and pay with your body" that make people imagine, the money will come pouring in...
First Street Overview
If you want to get QQ and WeChat traffic in the early stages of your business, you have to:
1. Prepare a bunch of Android phones with the lowest configuration;
2. Buy a bunch of mobile phone cards that do not require real-name authentication and register WeChat accounts;
3. Add 4,000 friends to your WeChat account;
4. Use secondary WeChat accounts to realize cash.
Is street sweeping really hard, tiring and low-class?
That's right, comfort is reserved for those [all those who talk about marketing except this demon are scientists who are too far away from money and losers in their tenth life]. After listening to what they say, you can get a small gift - but what can you get after listening?
The only way to survive is to fight fiercely.
If starting a business relies on talking, then everyone licking lollipops on the street would be worth tens of millions; what's more, even with such fierce actual combat, one may not be able to survive. If not, then survival would be impossible at all.
So after sweeping one street, there is still another one——
We-media and network traffic
Sweeping the Second Street: Self-media and Internet Traffic
Step 1
To handle the traffic of the entire network, open a WeChat public account
Why use WeChat official accounts to handle all network traffic?
1. Because WeChat public accounts are decentralized
The so-called centralization is like a domestic bird. Whether it eats well or not depends on its owner. Just like content-based communities like Toutiao, the large traffic entrance for push is controlled by the editors, and the authors have to live by the editors' mood. Are you willing to let the traffic you have obtained with great difficulty be exploited by the platform and used by others? Another example is Sina Blog. Once it is recommended on the blog homepage, it will have over 10,000 readers in minutes. What if it is not on the homepage? I don’t know, because I’ve never visited a blog that wasn’t recommended on the front page.
The so-called decentralization is like a wild bird. It depends on itself whether it eats well or not. WeChat public accounts are a typical feature. Every follower and every reader on my public account are hard-earned by me, so the WeChat platform has no power to interfere with the content (after all, I don’t rely on the platform’s recommendations, and no one is watching the platform’s face every day). Apart from Guo Jia's policy of strictly prohibiting pornography, gambling and drugs, and H5 games and tests that have caused great public resentment, other content can be said to be taboo-free.
2. Because WeChat public accounts come with sharing endorsements
Build your own website, use a US domain name, Hong Kong host, and you don’t even need to register. The content is more free than WeChat. Why not build your own website to handle all the traffic on the Internet? Because you build your own website without sharing attributes - it's already stressful to open your strange domain name without any license, and sharing a web page on your domain name that may contain a virus with your friends requires a lot of patience. WeChat public accounts are different. Backed by Tencent’s security endorsement, sharing only depends on the content, and nothing else matters.
3. Because of WeChat public account, backed by WeChat entrance
Mobile devices account for more than half of users' usage time, and WeChat accounts for more than two-thirds of mobile usage time - this is not the point. The point is that WeChat has public account following and push entrances. As long as the content is strong like this account, high-frequency and multiple openings are not a problem at all.
Step 2 Accumulate high-quality content on WeChat public accounts
1. What is "accumulation"?
At least update one post a day to show respect to your followers; Even if I can't update something, at least I can post a picture to show my support, just like He Caitou's "Past Events on the Edge of the Sink". 2. What is “high-quality content”?
The content itself is very different, and it is impossible to give a universal standard, but we can roughly look at three data.
First look at the reading rate. The higher the reading rate (number of readings/number of fans) of the article, the better the article;
Second, look at the number of comments. The higher the comment rate (number of comments/number of fans) of the article, the better the article;
Third, look at the number of praises. The higher the article's appreciation rate (number of appreciations/number of fans), the better the article.
Evaluate these three data for each article every day. After a month, you will be qualified to give a public class like the Marketing Science School and tell a thousand people "What is a good WeChat article".
Step 3 Direct traffic to WeChat public accounts
If there are not 100,000 reads, then there is no need to increase the number of reads, comments, and likes? Of course.
Please see "Drawing the Ten Directions"——
1. Draw traffic from followers
Why?
When Followers
Share your article with your friends;
And said positive comments;
At that time, he is your best soft article - forwarding it to your circle of friends will directly drive traffic to you; making positive comments will use it as a friend's endorsement of trust to strengthen the traffic-driving effect.
How to do it?
So what is the decisive factor that makes followers forward and comment positively? title. 80% of the audience only reads the title, so it is enough for the title to be "pretentious".
Why is it pretending? Think about it, when you forward an article to your friends circle, isn’t it for——
Pretend to be awesome and know this (like this title: "Bo Xun: 78+N psychological triggers that 78% of people suffer from but don't know it" - pretend to be advanced to your friends);
Pretend to be awesome, so I want to tease you (like this title: "I heard you are lustful and greedy, so you can make millions a year" - pretend to your friends, I can see through you at a glance)
Pretend to be awesome and have your own opinions (like this title: "Bo Xun: Farewell to Beijing, Shanghai, Guangzhou and Shenzhen" - pretend to your friends that you dare to tear down big cities like the author)
Pretend to be awesome and pass it on to you to take advantage of it (like this title: "Bo Xun: Give you "A Box" 2016.5.5 Edition | The most terrible marketing weapon" - pretend to be awesome to your friends, I won't forget to bring you along to take advantage of this kind of dry goods)
Pretend to be awesome and know the author’s secrets (like this title: “What brand diagnosis is bragging about? I’ll teach you how to listen to your pulse and read your palms” – pretend to your friends that I even know that Bo Xun is a woman)
Also, why does every article title include the author's name? Of course, this is to make the person who forwards it endorse you unconsciously.
——In short, you use the title to show off to your followers, and your followers endorse you by forwarding your posts.
2. Drain traffic from WeChat and QQ
See the previous street.
3. Drain traffic from Weibo
Why? Why is it that it is not WeChat that drives traffic to Weibo, but Weibo that drives traffic to WeChat? The time spent by Weibo users has been largely squeezed out by WeChat; and Weibo’s timeline also tends to be focused on celebrities and comedians, so it’s best to transfer your fans to WeChat public accounts before things get drastically worse.
How to do it?
If you don’t have many followers on Weibo, 1. Search for keywords related to the issue on Weibo, and then use Internet users to follow the audience who mentioned the relevant issue (according to the “law of reciprocity”, if a small transparent person is followed, it is likely that the audience will follow back because they feel indebted; plus the “law of large numbers”, if you follow 100 people, at least one person will follow back). 2. Search for keywords related to the question on Weibo, and then use the Internet trolls to comment and send private messages to invite people to take the test (you can push the WeChat public account ID at the beginning of the test, and leave the WeChat QR code for the test results) The most exaggerated water army I have ever seen is "Yi's Home", with a total of about 13,000 vests. Any Weibo user who mentions skin problems such as acne removal, whitening, sun protection, and hydration will be targeted.
If you have many Weibo followers, The cover image is directly linked to the WeChat QR code, leading to WeChat groups, sending red envelopes, etc.
4. Drain traffic from columns
Which columns should we draw traffic from?
Open Toutiao account, Sohu public account, Yidian Zixun public account, Huxiu column, Baidu Baike, Jianshu, Zhihu answers, Zhihu column, and Sina blog.
Why divert traffic from columns?
Because these columns have "centralized" recommendation bonuses——
For example, when opening accounts such as Toutiao, Sohu, Yidianzixun, Huxiu Column, Baidu Baike, Zhihu Answers, Zhihu Column, and Sina Blog, the articles and authors that editors like will be promoted as core resources on the platform;
For example, Zhihu answers and columns will gain geometric exposure as fans like them.
For example, Sina Blog, although there are no reliable resources, but the SEO weight is naturally high, which is used to occupy the long-tail keyword search results and the related search terms of small brands and small authors. It only takes a few articles to reach the homepage.
5. Drain traffic from videos
Download videos related to your industry, photoshop them onto your WeChat official account, or hide the voice message of the recommended WeChat official account, then change the title and upload it again.
If you are beautiful or weird enough, you can post the short videos embedded in the official account to Miaopai, Meipai, and Xiaokaxiu; and repost the official account articles from time to time on Yingke, Huajiao, and Douyu Live, and maybe your WeChat account will be full in one show.
6. Draw traffic from pictures
Post pictures with your WeChat public account ID watermark all over the Internet so that they can be included in Baidu Pictures and then quoted by uninformed netizens. Tips : Baidu Tieba pictures, Baidu Encyclopedia, Sogou Encyclopedia, Duitang.com, Huaban.com, pictures in Sina blog articles, and pictures in articles from news sources with high Baidu weight will all be given priority in Baidu Images.
7. Drain traffic from classified information websites
Classified information websites, such as 58, Renren, and Ganji, are all targets for traffic diversion.
Most of the time it's just to show off one's presence, but if the algorithm goes haywire or the editor makes a stupid recommendation, it can also bring benefits - so it's enough to use software such as "Xingpigeon Classified Information Marketing Expert" instead of human effort to show off one's presence.
8. Drain traffic from Baidu Tieba
When Mop, Tianya, and Xici Hutong, which were popular in the PC era, gradually fell out of favor, Tieba remained hot - after all, Baidu Tieba ranked high among all Baidu search results, bringing in a large amount of novice traffic to Tieba.
Heat first.
Open a big post with an excuse to update it daily and use a pseudonym to grab the WeChat public account ID of the second post (for example, the "Human Marketing Encyclopedia, I am the Marketing Director of a Listed Company and answer questions for free" that I have replied to in the Marketing Forum for over 10,000 times);
Just forward the content of the WeChat public account to Tieba every day.
Detonate again.
Use QR codes as avatars and signature images;
Articles can be soft-implemented into WeChat public accounts at any time;
Get close to the bar owner and take over the bar, then do your best to set up a good bar for yourself;
Contact me through private messages and interact with me. Friends can send me the WeChat public account QR code;
When you have nothing to do, you can interact with friends who have praised you and form a personal guard team;
9. Drain traffic from SMS and EDM
From the beginning till now, I haven’t seen any personal subscription account send text messages to viewers - you can collect the mobile phones of your WeChat public account’s loyal fans, and send text messages to remind them to come back and read the content when there is useful information. You can also ask your loyal fans to join your QQ mailbox list, and then they will receive emails reminding them to check back when there is useful information.
10. Draw traffic from paid channels
If you can’t drive traffic for free, spend the money on paid traffic wisely.
For example, if you post tasks on platforms where water army orders are taken, such as "Renren Zhuan Lianmeng" and "Shuijun.com", there will be a large number of newbies retweeting your articles; if you buy high-end circle of friends projects on platforms where big Vs take orders, such as "Weiboyi", there will be a large number of big Vs retweeting your articles.
review
The so-called "ten-way traffic diversion" includes followers, WeChat and QQ, Weibo, columns, videos, pictures, classified information websites, Baidu Tieba, SMS and EDM, and paid traffic diversion. Just to increase the number of followers on the WeChat public account a little bit every day.
Step 4 Monetize with WeChat Official Account
Even if it doesn't have 100,000 reads, don't you want to collect some pocket money? Of course I do.
WeChat public account monetization is quite a great way to gain both fame and fortune:
1. Receive praise
There will always be people who know what's good. When you accumulate high-quality content, you will receive a lot of praise sooner or later.
2. Post advertisements
With 10,000 followers, you can activate the traffic master service. When your followers click on the ads below the article, you can make money without doing anything.
3. Sell soft articles
Register a self-media account on Weibo and you can be asked by the client to write soft articles.
4. Why is it author-related when selling author-related products? Because the author continuously accumulates high-quality content for his followers, of course the followers are more likely to buy into the author's account; at the same time, there are so many scammers these days that there are not even enough fools. Is it really true that promoting products that have nothing to do with the author is not a way for the client to easily assign orders through Weibo? Why is Luoji Siwei better at selling books than stationery? Because Luo Zhenyu proves every day that he understands books, but he has never proved that he understands stationery.
Just like I posted the classic "Poor Marketing" on my public account "Tathagata" a long time ago, the second draft of which is still being revised. 5. Why is selling author-related services author-related? Same with products. When you have 100,000 followers, how many people buy your online/offline training?
Just like the "Twelve Golden Medals" that I sold to my followers, giving them a legitimate opportunity to cheat on their articles.
6. Exchange resources
When you show your partners your public account that is full of useful information and has tens of thousands of readers, will it be easier for you to get cooperation opportunities?
7. Fraudulent financing
WeChat public accounts can just use their brains and hands to create a few articles. What else can they do by asking investors for money other than improving their lives?
Anyway, if I get the money, I will definitely buy traffic from my acquaintances and do reasonable accounting, and then let my acquaintances buy traffic from me to settle the accounts legally.
Second Street Overview
If you want to sweep out self-media and network traffic in the early stage of entrepreneurship, you have to
1. To handle the traffic of the entire network, open a WeChat public account;
2. Accumulate high-quality content on WeChat public accounts;
3. Drain traffic to WeChat public accounts;
4. Monetize through WeChat official account.
This is what is called full-network marketing and self-media transactions.
Is street sweeping really hard, tiring and low-class?
That's right, comfort is reserved for those [all those who talk about marketing except this demon are scientists who are too far away from money and losers in their tenth life]. After listening to what they say, you can get a small gift - but what can you get after listening?
The only way to survive is to fight fiercely.
If starting a business relies on talking, then everyone licking lollipops on the street would be worth tens of millions; what's more, even with such fierce actual combat, one may not be able to survive. If not, then survival would be impossible at all.
So after sweeping the second street, we move on to the third one——
Offline traffic
Sweeping the third street: offline traffic
Step 1
Set up a WeChat account to accept offline QR code scanning and adding friends
Why use a "WeChat secondary account" to undertake the project? 1. As an app that occupies 2/3 of mobile phone usage time, WeChat has the lowest threshold. 2. At the same time, even if it is a small WeChat account, it is still a "living person". Compared with the mechanical WeChat public account, it shortens the psychological distance - if you decorate it a little bit, this living person will even have warmth.
Why do we need to add it by scanning the QR code? 1. Do you think that offline audiences will patiently enter a long string of characters, write a list of reasons for adding them, click send, and then patiently wait for you to approve their application? Of course, it simplifies the input of more than 6 characters into a scan code action, which reduces the decision threshold of offline audiences and the bounce rate caused by wrong input of numbers; Should I tell you that my public account is called "太化自在天" (ID: sky6th) or should I just post a QR code to trick you into following me? 2. At the same time, let the offline audience selectively ignore themselves and add reasons for their psychological concerns about not being approved by the application - I'm not asking you to add me, it's you who put the QR code and asked me to add you, and I happen to have relevant needs, so just scan it.
How to “decorate” a WeChat secondary account? 1. Post your first circle of friends right now, with the content like "I changed my account number, those who see this are the friends I care about the most", to prove that the small account is not a small account. 2. Prepare at least ten basic posts. You can post the following ten posts in one day since no one will check the time anyway - prove that you are a living person with a sense of life (5 posts), prove that you are not short of money (1 post), prove that you have helped your friends make money (1 post), and prove that you love the brand and products you promote (3 posts). 3. Then, according to the above ratio, make sure to eat at least one piece every day.
Step 2
Set up QR code scanning entrances offline to attract users to WeChat accounts
Please see "Suck Five"——
1. Attract people from the channel entrance
There are store resources that want to drain the channels, such as free WiFi in the store, and the password will be given after scanning the code to add WeChat - the personal introduction of WeChat in advance is the password. For example, if a store holds a lottery, you will only be notified whether you have won a prize after leaving your phone number - and you can add WeChat by leaving your phone number.
If there are no store resources, they need to create store resources and then drain the channels. For example, they can teach store owners to build Youzan Mall for free, and then add their own products to the mall. For example, if you see a store recruiting, add them as a friend and ask the store owner to recommend customers to scan the QR code and follow you for a fee; For example, provide supermarkets with free receipts with your WeChat QR code; For example, you can use online promotional resources to exchange for offline help in distributing flyers for you; For example, bribing the courier and buying the customer's phone number from him; For example, you can bribe the courier station to help you distribute flyers; Even when going to the toilet, you have to stick your QR code on the squat toilet door.
2. Attract people from your network
Whenever you get a chance, ask your friends to recommend you business cards that you think you need, and you can take the initiative to add them as friends;
Put your personal WeChat on the back of your phone, and scan the QR code with each other during the trip or at offline gatherings;
Work with local industry associations to organize conferences or free training, and promote QR codes at on-site events;
3. Attract people from the big V entrance
You can flatter the big V, for example, write a series of articles bragging about the big V, submit them to major news sources with your own WeChat account, and then find ways to add the big V WeChat as an admirer, share the articles to Moments and @ the big V, and then ask him to do things...
You can chat with big Vs and promote each other. If a big V has 100,000 followers, and you have two public accounts with 50,000 followers each, try to chat with the big V on the two accounts and push them in exchange for the other party pushing you on WeChat; if you only have 10,000 followers, try to chat with the big V and push him ten times in exchange for the other party pushing you on WeChat once.
You can directly place an order on Weibo to buy the "high-end circle of friends" service of the big V (if you can't give the big V a name, you can only give the big V a profit).
4. Attract customers from the product entrance
The WeChat QR code of the customer service WeChat account is hidden on all packaging and gifts;
All promotional materials are printed with a WeChat QR code for contacting customer service for a free draw.
5. Attract people from the media
There is a paradox in buying media: those who need media coverage the most are those who cannot afford it, while those who can afford it take the initiative to report.
Why do bikini girls have WeChat QR codes printed on their buttocks, and why do muscular men have QR codes printed on their chests and walk around the streets? Why did they flash mob in front of newspapers and radio stations? It's all to attract media coverage.
review
The so-called "five ways to attract people" are to attract people from channels, connections, influencers, products, and media. Just to accumulate enough offline followers to monetize the WeChat account.
Step 3 Use WeChat secondary accounts to monetize offline crowds
Isn't it just to attract offline people to where they can make money?
Lead to product services, congratulations, you can sell goods without any effort;
Lead to the agent's pressure on goods, congratulations, you can squeeze your offline;
Lead to the live broadcast room number, congratulations, you can make a lot of money;
Lead to the third-level distribution, congratulations, you can enjoy the commission;
Lead them to group buying, congratulations, you can get the product and the money;
Lead to Qingsongchou, congratulations, you can pretend to be sick and ask for donations;
Lead to Weibo, congratulations, you can sell high-end circle of friends;
Lead to the official account, congratulations, you can push it once more;
Lead to the physical store promotion, congratulations, you can wait to receive customers;
If you are attracted to financial products, congratulations, you can reap the profits.
It's all in vain no matter where they lead them, after all, the numbers are there - as the saying goes, if the land is lost but the people are, both the people and the land are lost; if the land is lost but the people are still there, both the people and the land are gained.
Third Street Overview
To sweep offline traffic in the early stages of your business, you have to:
1. Create a WeChat account to accept offline QR code scanning and adding friends
2. Set up QR code scanning entrances offline to attract users to WeChat accounts
3. Use WeChat secondary accounts to monetize offline crowds
Is street sweeping really hard, tiring and low-class?
That's right, comfort is reserved for those [all those who talk about marketing except this demon are scientists who are too far away from money and losers in their tenth life]. After listening to what they say, you can get a small gift - but what can you get after listening?
The only way to survive is to fight fiercely.
If starting a business relies on talking, then everyone licking lollipops on the street would be worth tens of millions; what's more, even with such fierce actual combat, one may not be able to survive. If not, then survival would be impossible at all.
Overview of Three Streets
Regardless of whether they were rich or poor before, entrepreneurs are poor before they break even.
Computers and mobile phones are the only 14-seat public minibuses for the poor.
Instead of listening to those vague theories that are far from money,
It is better to sweep the streets all night like a "wild bird" to attract some traffic on the ground——
The so-called "Ten Ways to Get People" include getting people from QQ groups, video sites, Wechat businesses, mobile phone numbers, mass messages, false demands, free services, sex traffic, mutual promotion, and fission.
The so-called "drawing traffic from all directions" refers to drawing traffic from followers, WeChat and QQ, Weibo, columns, videos, pictures, classified information websites, Baidu Tieba, text messages and EDM, and paid traffic.
The so-called "five ways to attract people" are to attract people from channels, connections, big Vs, products, and media entrances.
——You have to grab the entrance and fuck it hard like Teddy.
Mobile application product promotion service: APP promotion service Qinggua Media advertising
The author of this article @他化自在天 is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!
