What are the promotion channels of Xiaohongshu? How to promote?

Internet business is all about traffic. The essence of business is the acquisition and conversion of traffic. No matter what project it is, attracting traffic and acquiring customers is the key to determining whether the project can make money.

Especially micro-businesses, purchasing agents, Taoke and others, they need a large amount of female user traffic support, and the first choice at this time is Xiaohongshu.

According to official data from Xiaohongshu, the beauty, sports, and audio-visual categories have the largest number of users, and their ages range from 20 to 40.

This type of user group has strong purchasing power, and for promoters, they are exactly the high-quality group they need.

As we all know, Xiaohongshu is full of recommendations for things to buy and sell. After browsing it for half an hour, you will be recommended a lot of things. This reminds me of Douyin, which also has a strong ability to sell goods. This kind of content form of recommendations from passers-by can easily stimulate users' desire to place orders.

Today's article mainly shares some experiences and techniques on how to attract traffic through Xiaohongshu, and provides some reference for students who are currently working on WeChat business, Taoke, overseas shopping and other projects.

To summarize the process: register an account - maintain the account - publish notes - attract traffic.

1. Packaging registration account

Xiaohongshu APP is relatively resistant to various types of advertisements, so the first step after registering and logging in to Xiaohongshu is to complete personal information and package a complete personality. When registering, you need to select 4 contents of interest, and you can choose according to the product field.

For example, if you are dealing with cosmetics products, you can choose interest tags such as skin care, beauty, mother and baby, and fashion.

2. Xiaohongshu account maintenance and interaction

Any platform will have an observation period for newly registered accounts. This is also to prevent a large amount of spam marketing advertisements. Therefore, after registering a new account, don’t rush to publish content. You can interact more with other bloggers and then slowly complete the upgrade task.

After this observation period, you can publish content. Just post 1 to 2 times a day. There will always be users who see your product. If a user needs it, you can guide them to send a private message in the comments.

It is best if the content of your notes is original, whether it is video, picture or text. You can create a personality label for yourself through the content you publish, that is, create an impression of you on others through the output of content.

There are two ways to write notes:

First: Originality

With the ability to produce high-quality content, it is not difficult to obtain accurate traffic. You can write some experience and insights into content of 300-500 words, bring in your real emotions and experiences into the content, share your feelings during use, and add pictures of your actual use. High-quality content can be strongly recommended by the system!

Second: Pseudo-original

If you don’t have the ability to produce original content, you can use pseudo-originality. Pseudo-originality is not the same as copying. For example, we can go to some female user circles such as Mayu, Meilishuo, and Mogujie to collect product articles, and then piece together the content and repeat other people’s words using the same related words.

The first step is to do keyword layout

1. The article title must contain keywords;

2. Secondly, the theme of the entire article must be written around this keyword. Don’t write around multiple themes. Be specific!

3. Also in the pictures, try to add keyword-related topics at the end.

As shown in the picture, this note ranks second when searching for the keyword "lotion", and has maintained a stable ranking for more than a month. This is done according to the requirements, and the ranking effect is very good, because the layout of the keywords is used to the extreme, the density and position of the keywords are just right, and they are used very naturally.

Step 2: Increase the amount of interaction

In fact, it is the interaction data such as likes, collections and comments on Xiaohongshu. We should be able to see that the top rankings have a large amount of basic interaction. The better the interaction, the more users like it. The Xiaohongshu platform will increase its weight and improve its ranking.

Among the likes, collections and comments on Xiaohongshu, the comment weight is the highest. There are also tips in commenting. Try to include the keyword in the text of the comment to increase the density of the keyword. This is also a very important factor affecting the ranking of Xiaohongshu notes.

Let's take a look at the notes under the keyword "lipstick". Lipstick is a very popular category in Xiaohongshu, with nearly 1 million notes. The competition is quite fierce. You can take a look at the top ranked ones. The number of likes and interactions is very high. If you click in, you can see that there are also many collections and comments.

Third, create high-quality accounts (high weight)

Everyone should know that Xiaohongshu accounts have levels. The registration time, the number of notes posted, the number of fans, the number of comments, likes and collections will all affect the account level. The higher the level, the more recognized the platform will be, and the green light will be given, and the notes may be ranked higher.

Therefore, many businesses will choose to find Xiaohongshu influencers like the one in the picture below to post notes on their behalf. In addition to allowing more fans of the influencers to see the notes, it is more for the purpose of having good keyword rankings.

These are the tips for ranking keywords in Xiaohongshu’s notes

3. How to attract traffic?

There is a taboo in Xiaohongshu's traffic diversion: in order to ensure the user experience of the platform, you are not allowed to leave your contact information directly on the notes when sharing them, and you cannot leave it in the information. The platform will detect the keywords in them, and once discovered, you will be banned for 3, 7 or even 30 days.

So how should we direct the traffic? Here are two methods of drainage. as follows:

The first method: leave a message in the comments to guide private messages, and send the contact information to the other party through private messages, or you can also use homophones to directly guide users to add your WeChat/QQ, for example: add Weixing-Yiersansi, so that others will know your WeChat account and will search and follow you if they are interested.

The second method: re-register a small account, leave WeChat/QQ in the avatar or signature, and the main account can guide users to follow the small account in the "Share Notes" comment, or the small account can directly reply to the user~

For those who don’t have much experience in drainage, you don’t actually need to know many drainage methods. Once you have thoroughly studied one method, you will find that the paths are the same, the only difference is the tools used.

Related reading:

1. Do you know the operation and promotion strategy of Xiaohongshu?

2. There are 7 ways to promote on Xiaohongshu. Have you ever made a mistake?

3. For promotion on Xiaohongshu, just read this article.

4. Xiaohongshu promotion: Xiaohongshu user growth methodology!

5.How to promote on Xiaohongshu? 2 program steps!

6.4 major strategies + 7 major skills, a comprehensive interpretation of Xiaohongshu promotion strategy!

7. It only takes 3 steps to attract traffic and promote Xiaohongshu!

8. Xiaohongshu promotion: Xiaohongshu’s growth path from 0 to 100-200 million users!

9. Complete Xiaohongshu traffic promotion plan!

10. Xiaohongshu promotion method | Is the grass-planting list still credible?

11. Xiaohongshu Promotion: After cleaning up the KOL, can we still “plant grass” well?

12. Xiaohongshu promotion strategy, big data + 3 major strategies!

13. Xiaohongshu promotion skills and operation strategies!

14. Xiaohongshu promotion tips: How to operate a Xiaohongshu account?

15. Xiaohongshu “cleans up KOLs” and content e-commerce reaches a crossroads!

16. Xiaohongshu’s promotion strategies and methods!

Author: Outer City Circle

Source: Outer City Circle