What is the appropriate bid for Pinduoduo keywords? What is the bidding method?

Through Train is not only a promotional tool that can be used by Taobao merchants, but also by Pinduoduo merchants. And the usage method is the same, and you have to bid based on keywords. What is the appropriate bid for Pinduoduo keywords?

What is the appropriate bid for Pinduoduo keywords? What is the bidding method?

Merchants can search for Pinduoduo keywords through the hot search terms in the merchant backend. Taking clothing as an example, if it is a popular style, the audience group will be relatively wide, and you can choose popular big words, category words, etc.

There are also skills in bidding, such as selecting 10 medium and large words that match the product, setting the maximum limit to 100 yuan, and bidding an average of 0.5 yuan per keyword. Observe every half an hour and adjust the bid in time based on the click-through rate and exposure rate.

The system has a market average price for each keyword. Since your store is new, the quality score of your products will be relatively low. If your bid is lower than the market average, your ranking will definitely be very low. When the Taobao Through Train promotion brings a certain amount of exposure, clicks and transactions, you can slowly lower the bid. It is important to keep adjusting the price within a day until you find the most suitable bid.

Don't bid blindly to avoid wasting too much promotion costs. It is recommended that novices invest 100 yuan a day to improve the quality score. After 1 week, the core keywords can be screened out.

What is the bidding method?

1. What is the appropriate bid?

Promote 1-2 products in each category and do not set too high a bid. Keywords directly affect the ranking of products, so word selection is of utmost importance.

2. Improve your quality score

It also costs money to compete in DD through train, but we want to make the money spent upfront valuable. The reason for the through train is simple: the higher the bid, the higher the ranking and the higher the display rate. You need to pay 500 yuan in the initial stage of driving, which will be used as your advertising fee. After that, the fee will be deducted according to the number of clicks. The minimum bid is 0.05 yuan and there is no upper limit, but you can limit the amount. The system defaults to 30 yuan, that is, when your click fee reaches 30 yuan, it will stop displaying. You can control the amount yourself.

3. Bid increase method

If the bid is low and the position is at the end in the early stage of promotion, it will lead to a very low quality score and a high average cost. At this time, if you lower the bid to reduce PPC, the display rate of the product will be even lower, entering a vicious circle.

4. Bid price reduction method

This method generally has a good conversion rate. Select words with a high search index and don't bid too high. Just rank on the third page and set the time discount and delivery area.

In general, Pinduoduo keyword bidding requires merchants to constantly experiment and adjust to find the most suitable bid. Don't set your bid too high when you first start.