Here are all the ways to improve your APP’s monetization capabilities!

Here are all the ways to improve your APP’s monetization capabilities!

How can an app with hundreds of thousands, millions, or tens of millions of users sustain its vitality? "Traffic monetization" is the key!

The common ways to monetize APP traffic are as follows:

1) E-commerce monetization
That is, monetization relies on user in-app purchases. It can be divided into e-commerce CPS and self-operated e-commerce - e-commerce CPS refers to the agency operation of e-commerce. That is, merchants put goods on a certain media for sale. If users make a purchase, the media can obtain corresponding profits. Self-operated e-commerce refers to the media selling related goods by themselves without the intervention of a third party. For example, music apps realize e-commerce monetization through users purchasing albums and selling headphones in shopping malls.

2) Content Monetization

That is, users pay for valuable content from the media. Such as paying/recharging for music, video, audio, or games (upgrades, equipment purchases, etc.).

3) Advertising monetization

That is, advertisements are integrated into the APP, and fees are collected from advertisers through exposure, user clicks, etc. to gain revenue.

4) Develop hardware products to realize monetization

That is, rely on the users accumulated by the APP to make hardware, and realize monetization through the combination of "software and hardware". For example, Meitu XiuXiu has crossed over from a tool APP to the mobile phone field, and Moji Weather has launched the smart hardware product "Airfruit Smart Air Monitor".

For APP developers, among the many ways of monetization, "advertising" may be the most direct, fastest and most profitable model. But it is not easy to monetize APP advertising. If it is not handled properly, APP developers may not only fail to make money, but it is also likely to affect the user experience and cause APP users to leave.

So, what is the correct way to monetize APP advertising?

01. First, understand your app
That is, before conducting advertising monetization, you should first comprehensively analyze the nature, main audience, page layout, etc. of the APP to be monetized. Because you understand the nature of the APP (i.e., is the APP a news, tool, video, game, etc.) category, you can generally determine what forms of advertising are suitable for your APP.
For example, news apps can consider adding information flow ads, while tool apps may be more suitable for adding a bottom banner ad. Understanding the main audience of the app (i.e., the general public or a certain homogeneous group) will determine what kind of advertisers your app is more suitable for.
For example, if the main audience of an APP is mothers, then choosing advertisers in the maternal and child care and women's health categories will have a more significant monetization effect. Only by understanding the page layout of the APP can we better and correctly plan the location of the advertisements, so as not to affect the overall appearance of the APP and to minimize the damage to the user experience.
Take the AdMate advertising monetization system as an example. When helping APP to monetize traffic, it can tailor-make and develop the best monetizable advertising space for APP based on the main users of APP and their usage habits, APP content and tone, interface environment, etc.; at the same time, without affecting the user experience, it can develop diverse advertising formats for APP - such as information flow ads, video patch ads, splash ads, interstitial ads, banner ads, interactive ads, rich media ads, keyword ads, etc., in order to match more advertising needs while also improving users' tolerance for ads, thereby maximizing the APP's monetization capabilities.
02. Enhance the targeting of advertising
The reason why users hate ads is mostly because the ads are "useless" and disturb them. And if the APP can accurately understand the real interests of users and display personalized advertisements based on their needs: that is, recommend appropriate valuable information to them at the right time, place and scenario, and "communicate" with users naturally and warmly, then there will inevitably be a perfect balance between advertising and user experience, while also increasing the advertising revenue of the APP.
As for how to fully understand users and achieve accurate matching between advertisements and people, AdMate has provided a solution. It completely records the online (recently active applications, search behaviors, real-time online behaviors, etc.) and offline (real-time offline locations, etc.) behavior trajectories of users, and combines exclusive dynamic weighting algorithms and big data mining technologies to accurately understand users’ real interests.

Then, we use artificial intelligence engine recommendation technology and dynamic creative optimization technology to intelligently recommend the most appropriate advertising format and content to users based on full consideration of users' current browsing behavior, media environment and offline scenarios, so as to achieve efficient connection between consumers and brands, thereby not damaging the user experience while making each advertising exposure more valuable.

03. Choose high-quality advertisers
If "unreliable" advertisers appear in the APP, for example, the advertiser's industry involves the "five black categories", the advertiser and the APP's tone are seriously inconsistent (children's learning APP, game advertisements appear), etc., then not only will the APP monetization efficiency be low, but it will also be more likely to cause users' APP favorability to decrease and even user loss. Relatively speaking, users have a higher acceptance and trust in high-quality advertisers, and are more likely to generate clicks, thus bringing in considerable monetization benefits.
But how does the APP filter out advertisers that are not suitable to appear in the APP? This requires the APP to have a sound advertiser review and filtering mechanism.

04. Make advertising “human”
The so-called "humanization" of advertising means that advertising should put user experience as the top priority. For example, the duration of video ads should not be set too long, and they can be muted, paused or voluntarily exited at any time; video ads are only played in a WiFi environment, and can achieve zero buffering; ads are adaptive to horizontal and vertical screens; maintain necessary moderation in ads and do not embed too many ads, etc. Only a more "humane" monetization strategy can guarantee a good user experience, thereby improving the advertising conversion rate.
For mobile application developers, no matter which monetization model they choose, users are the core of monetization. Only by putting user experience first and balancing the relationship between the two can we go faster and further on the road to monetization. As far as advertising monetization is concerned, in order to perfectly balance "advertising monetization" and "user experience", a reliable advertising monetization platform is needed, which is like a fuel. If operated properly, it can increase the monetization value exponentially!

Author: Meisu Technology, authorized to publish by Qinggua Media .

Source: AdxData

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