The reason why the community cannot be played may simply be because people don’t know each other!

This article is suitable for the following audiences:

1. Time is money, people who pursue efficiency
2. People who are interested in Internet learning communities
3. People who are interested in me (although I know there aren't many)
4. People who are interested in everything

Not suitable for people:

1. People who don't know the purpose of doing anything
2. People who have no concept of efficiency

There are so many articles about various social systems that what is really lacking is a theoretical system for establishing community social habits, because our current WeChat social habits are indeed a bit unreasonable. I want to emphasize three points in today's article:

1. Please introduce yourself
2. Please introduce yourself
3. Please introduce yourself

Please open your WeChat address book first and count how many friends you know the names of and how many people you know what they do specifically. Then please recall carefully, when you added others as your friend before, did you take the initiative to introduce yourself to others? Did you make any notes after others introduced themselves?

I think many people may not understand their friends in their circle of friends. Many people, after just joining a group, add people desperately as if they were injected with chicken blood, but they don’t even say hello after adding others. What’s worse, some people don’t even reply when others greet them actively. I have always been curious about what your purpose is in doing this. Is it because it is going to rain and you are rushing to harvest the wheat? I would like to ask, among those who you add or are added in this way, how many of them can you continue to talk to after you become friends with them?

Everyone will be curious, what does all this have to do with the community? Okay, let’s sort out the logic. What is a community? It’s a group of people gathered together. Don’t talk to me about so many boring concepts and professional terms. Imagine that when we organize a party, everyone will take turns introducing themselves, and after the introductions, many topics will naturally arise. Why do we just play with our phones and don’t like to communicate in a place full of strangers? Because we are not familiar with the people around us, and we don’t have enough motivation to get to know each other, so naturally there will be no interaction.

You can try this: when you are taking the train home, put down your cell phone and introduce yourself to the people around you. After the self-introduction, compare your self-introduction with the past and see the changes brought about by this action.

Online and offline communities are essentially the same. We can only generate more topics after we get to know each other. Back to the three questions just now, summarize your own behavior and go back and look through your address book to see how many people in it you are familiar with? How many people in your address book do you interact with? You rarely interact with the friends in your own address book, so how can a group of such people gathered in a WeChat group have efficient interaction?

We are pursuing value in everything we do, and we add others as friends in the hope of gaining something from them. There are two types of value:

1. Valuable content output;
2. Improving communication efficiency is creating value.

If you insist on adding others with the purpose of seeking emotional connection, well, people like you please don't add me. Because emotions are always limited, I prefer to connect with my parents, relatives, classmates, alumni, and neighbors through emotions. Doing all these well will not leave me with enough energy. I think those who go out every day to seek emotional connections with strangers are basically unreliable.

Any in-depth communication is based on mutual understanding, so if you want to have a substantive conversation, introducing yourself to each other is a step that you can never skip. Many of us don’t even say hello to others after adding them, and after saying hello we don’t let others get to know us. Do you think there will be any substantial value in return? If you feel that there seems to be no reward in the future, then don’t you think that adding people everywhere before was a waste of time? So why don’t we do this right from the start? Saving others’ time in understanding you is creating value.

I think everyone should not rush to join the social network, but should first organize their WeChat address book. Delete those people who never speak to you after adding you and who don’t even respond to your greetings. Slim down your WeChat first. Say hello to people you didn’t know before and introduce each other. In the future, when someone adds you as a friend, or takes the initiative to add someone else, give an in-depth self-introduction. You can write this self-introduction as a template and forward it directly. See how much change this action can bring to you.

So I was wondering why almost all communities are not working now. It may be because we have not established a good habit of chatting on WeChat and cannot quickly and proactively get to know each other. What I hate most are those empty concepts and fantastic theories. The most important thing in building a community is operation. So today I will focus on this point to break the community situation and talk to you about how to operate a community well.

The group owner must pay attention to operation in promoting the habit of self-introduction

If people in a community don’t know each other, I can be 100% sure that this community will not work. Therefore, when a community is established, everyone must make an effective self-introduction. The information in your self-introduction must be to the point and can be used so that others can know what you are good at at a glance, and they can find you immediately if they have a need in the future.

There is a big problem here, because 99% of people do not have such a habit, but we must believe that if a learning community wants to establish deep communication, mutual understanding is an indispensable part. In the early stage, the community initiator must focus on operations, make a phone call to the first 50 people who come in (the number is just for reference), get to know the other party in depth, guide them to make a detailed and easy-to-use self-introduction, and influence their WeChat social habits. Any good idea is meaningless without strong execution.

Many communities also do this by establishing group address books. Although this is a good feature, it still has not become active. There are many specific reasons. Today I will analyze the reasons for this:

1. The function is based on the official account, and the entrance is too deep and the operation is inconvenient
2. Others guide others to provide effective self-introductions
3. The functions released have not been effectively implemented, and user habits have not been formed.
4. The core of the learning community based on WeChat is value-oriented social interaction, but the public account-based method is not convenient for adding friends to establish connections.

Information must be saved and shared

Many people have said this. We have done what you said. We introduced ourselves when we joined the group, but later we found that it still had no effect! Then let me ask you, if 500 people introduce themselves to you, how many of them can you remember in the end? One of the biggest drawbacks of WeChat chatting is that the information will be overwritten and cannot be retained. So as a group leader, you need to let everyone develop a habit of writing their self-introductions in Word and sending them to you, and then you save the information and share it with group members.

This involves a problem. Many people are worried about their privacy and feel that it is unsafe to disclose their information or phone numbers. What I want to say here is that we are actually running naked every day, and your phone number has been sold many times. Your information on recruitment websites has been sold many times, but you haven't gained any benefits. So why not take the initiative to put your information in the place that is most beneficial to you.

The group address book must be open to the public

Name, contact information and company information can be omitted when making it public. There are several benefits to making information public:

• Reduce the decision-making cost of outsiders and attract others to join (you can understand the specific reason if you think about it)
• Reduce management costs, and provide a reference for those who come in later to introduce themselves
• You don’t need to worry about others stealing your resources because they don’t have contact information.
• Only when the community is open can it grow, especially for those who have limited resources.

Of course, there are definitely many factors that contribute to the success of a community. Today, I will only emphasize this point, because if this point is not done well, all subsequent theories about the community will be meaningless. Everyone knows the general direction. There is an influx of articles about social networks. In fact, this society does not lack various theories about social systems. What is most lacking is a theoretical system for establishing WeChat social habits. If we want to win a thousand miles, we must first learn to walk normally.

The mass entrepreneurship movement has given many people a lot of enthusiasm. We are extremely excited every day and are fantasizing about that wonderful moment after success. Every day we desperately squeeze into various circles to find various so-called connections. We show off to many people, saying, "Look, I added this new great person as a friend," and we feel so proud of ourselves. But whenever we encounter a problem, we don’t know who to turn to after searching through our circle of friends, and we desperately post help requests everywhere. The most fatal distance in the world is that the person you need is in your address book, but you don’t know him.

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo

[Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials]

This article was compiled and published by @冯健由(APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!