Basic concepts in APP promotion: CPA, CPC, CPD

Let me first introduce to you: the basic concepts of APP promotion .

APP promotion depends on product type and user positioning, and the priority depends on the budget, cycle and goals of APP promotion. From this perspective, APP promotion is a money-burning industry, and of course the key is to make the fire burn vigorously and get value for money. So let me first introduce to you: the basic concepts in APP promotion.

CPA: cost per action Pay according to action . In detail, it means downloading and activating the APP. Even if you complete an action once, you need to pay once. Some companies also say that the fees are based on registration. Generally, the registration fee for financial apps is 40-50 yuan per time, while that for Android apps is only 2 yuan per time.

CPC: cost per click. Pay per click . That is to say, every time a user clicks, he needs to pay once. In the information flow market, promotion is carried out in the form of CPC bidding, and the price is generally more than 30 cents.

CPD: cost per download . The general application market is promoted in the form of CPD bidding. This is a common way to promote APP! The advantage is that it does not have overly high requirements for the basic conditions for cooperation and it is easy to promote cooperation between the two parties. Disadvantages: Not as real-time and effective as CPS.

CPS: cost per sale is charged according to the transaction amount . It means paying sales commission to the advertising site based on the actual number of sales generated after the advertisement is clicked. The advantage is that it can effectively avoid risks and advertisers can optimize their capital chain during periods of financial constraints; the disadvantage is that negative effects are not well managed and market risk cannot be controlled.

CPM: cost per Thousand Impressions . Pay per visit has become the management of online advertising. Generally, the promotion is carried out in the form of display to thousands of people in forums. The cost is how much of the cost is borne by each person who hears or sees the ad.

CPT: cost per Try, paid per day . Mainly, mobile application channel marketing platforms use trial as the payment standard, rather than just the number of times the application is displayed or the payment is made through online activation. The characteristic of this method is that it is charged according to the user's usage time or usage cycle, which can fundamentally eliminate traffic brushing and activation cheating, and is one of the most authentic and effective marketing methods.

Summary: By analyzing this type of professional terminology in detail, you can get the most user clicks and downloads with the least amount of money, and truly promote the APP effectively.

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