Liu Xinwu Introduction: What are the common SEO misunderstandings? How to avoid them?

For every novice SEOer, it is of course a great pleasure to be responsible for a project by yourself. This means that others trust your ability and believe that you can do a good job in an SEO optimization project. It is best to live up to others' expectations and do a good job in the project. As everyone knows, there are some misunderstandings that need to be avoided in website optimization. Are you aware of these mistakes? Have you ever made these mistakes before? Let’s follow Dongguan SEO Feng Chao to look at some misunderstandings from the perspective of Baidu search engine optimization:

What are the common SEO mistakes? How to avoid them?

1. tkd must be changed

Some novice SEOers adjusted TKD immediately when connecting to the website. In fact, some websites do not have much trouble with tkd creation. For those tkd-free sites, we don't actually need to change the TKD.

Of course, the tkd of some websites has been frequently modified recently. At this time, if we change it again after docking, this website is likely to be penalized by downgrading. Therefore, when optimizing a website, we must do a good job in market industry status, keyword mining, and keyword ranking checks.

2. Many applications of h1 tags

Regarding the use of h1 tags, I looked at such a website from the perspective of SEO. Use 11 h1 tags on one page. Is that good?

Obviously, it is not good. One must understand the role of the h1 tag. It has a focus function. Through its use, Baidu search engine spider can grasp the key points of the page as quickly as possible. However, if used in large numbers, the tag will lose its usefulness. Therefore, it is best to use the h1 tag in the most important place on the web page.

3. Copy a lot of content

I've seen some heartfelt Baidu SEO sites. When you recently created my website, I noticed that I had no content on my website. Therefore, I also search for relevant content on the Internet to enrich my website and make it look rich and colorful.

Little do people know that this is also incorrect. The quality of your website's content will directly affect your website's directory and ranking. When search engine spiders find that the content on our website is repetitive and is shipping, they will certainly not like our website and will not give us a good result. At this time, you will find that the number of search engine spiders is getting lower and lower, which will affect the list and ranking of our website.

Therefore, in order to optimize the website, when there is no content on our website, we must pay attention to the quality of our content and attract search engine spiders with high-quality content.

4. Keyword Accumulation

Cascading keywords is the method that SEOers first apply. Of course, this did improve our rankings at the time, but remember, this was a long time ago. It is not feasible to optimize our website in this way nowadays, and it may cause the website to be penalized.

Therefore, when optimizing our website, we must pay attention to the relative density of keywords on the web pages.

5. Invalid external links

Do you feel that the external links of your optimized website are not good enough? Obviously this is not the case, but sometimes external links with reduced weight do exist. It is important to quickly discover these links, which can help your website be included.